how to add google ads tag to shopify

Check the box to “Add custom conversion ID/label” for custom Google Ads conversion (or Floodlight) destinations to receive data from the specified Shopify events · For Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet ...

Google Support

support.google.com › tagmanager › answer › 12183125

Shopify: Set up your Google tag - Tag Manager Help

Videos

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How to set up Google tag with Shopify, WordPress, Wix - YouTube

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How to Install Google Tag Manager on a Shopify Website - YouTube

How to Link Google Ads to Your Shopify Store - YouTube

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Need help scaling your store with Google Ads? Our expert team can build, optimize, and scale your campaigns for you. 👉 Book a free strategy session here: ...

Published March 11, 2024

FeedArmy

feedarmy.com › home › how to add google ads remarketing pixel for shopify natively

How To Add Google Ads Remarketing Pixel For Shopify Natively – FeedArmy Co., Ltd.

April 8, 2025 - Login to Google Ads, then in the left hand menu select Tools > Audience manager ... Here you will see all your panels, click on the 3dot menu for Google Ads Tag and select edit source.

Google Support

support.google.com › google-ads › answer › 13494537

Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help

Google Support

support.google.com › analytics › answer › 12183125

Shopify: Set up your Google tag - Analytics Help

Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.

Shopify Help Center

help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-analytics-setup

Shopify Help Center | Setting up Google Analytics 4

Before you can start gathering data about your store, you need to have a Google Analytics account and create a Google Analytics 4 property. You can then set up Google Analytics 4 tags on your Shopify store, and link your Google Ads account to your Google Analytics account.

FeedArmy

feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4

Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.

September 20, 2025 - In Google Tag Manager, go to admin > and click on import container. In Google Tag Manager select the json file (you can find it in the downloaded file). Chosing your workspace, click on existing and choose default workspace ...

reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?

r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?

March 7, 2024 -

Hello everyone,

I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.

Here are my specific questions:

Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?

I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.

Thank you in advance!

Top answer

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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.

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Shopify Community

community.shopify.com › c › shopify-discussions › can-you-tag-google-ad-orders-in-shopify › m-p › 1983062

How to tag orders from Google Ads in Shopify?

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Google Support

support.google.com › google-ads › community-video › 216954217 › how-to-install-google-ads-conversion-tracking-for-shopify

[video] How To Install Google Ads Conversion Tracking For Shopify - Google Ads Community

Written Tutorial & Code: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/ Learn more about Attribution Models: https://feedarmy.com/kb/learn-more-about-google-ads-attribution/ View the new July 2021 updated video: https://www.youtube.com/watch?v=c6im1htTgkc

Google Support

support.google.com › google-ads › answer › 12995304

Product Linking: Link Shopify to Google Ads - Google Ads Help

In your Google Ads account, click the Tools icon . Click Data manager. From the “Connected products” tab, scroll down to Featured products. Click Search all to find Shopify. After you’ve found Shopify, click Details and Link Shopify in the next window.

Digital Darts

digitaldarts.com.au › home › how to set up google ads conversion tracking in shopify

How to Set Up Google Ads Conversion Tracking in Shopify

August 25, 2025 - Select “Tag set-up” then click “Use Google Tag Manager”: The “GAds – post-purchase – purchase” tag will look something like: ... Enhanced conversions on the post-purchase page is unfortunately limited to only the customer email.

Stape

stape.io › blog › google ads › set up google ads conversion tracking for shopify | 2025 guide

Set up Google Ads Conversion Tracking for Shopify | 2025 Guide

November 5, 2025 - Get to your GTM dashboard and click Preview. When you are asked for a link, paste your Shopify store’s URL and proceed. After that, you must see on the GTM preview tab that your container is connected.

Elevar

getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes

How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar

August 10, 2023 - After doing my own testing and implementation, it turns out there are a few options to add GTM to Shopify and Shopify Plus stores: Implement in the Google Analytics admin settings which covers all pages, including checkout and thank you pages · Implement via theme.liquid file that covers all pages, except checkout and thank you pages · Implement through our GTM Suite Shopify app (including all AdWords and Facebook remarketing tags!)

MeasureSchool

measureschool.com › home › how to install google tag manager (and ga4) in shopify

How to Install Google Tag Manager on Shopify (Step by Step)

13:24

Yes, you can install Google Tag Manager on the Thank You page in Shopify. To do so, follow these steps: 1. In your Shopify admin, go to Settings > Checkout. 2. Scroll down to the Additional Scripts section.

Published January 7, 2025

Cirklestudio

cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025

How to Add Google Tag Manager to Shopify: Step-by-Step Guide

January 3, 2025 - Go to Google Tag Manager and create a new account if you don’t have one. Add “Account name” and “Country”. Set up a new container by entering the container name (Website name). Select “Web” as the target platform and click “Create”. Accept the Terms of Service. Several apps in the Shopify App Store can help you implement GTM.

PageFly

pagefly.io › blogs › shopify › google-tag-manager-for-shopify

Google Tag Manager for Shopify: A Step-by-step Guide (2025)

January 14, 2025 - Easily manage multiple tags (Google Analytics, Ads, Facebook, etc.) without touching your Shopify code. Track your store's performance—purchases, cart actions, Shopify collections, or even product views." Set up and optimize your marketing campaigns quickly by linking GTM with Google Ads and Facebook. There are three easy ways to add ...

Coursera

coursera.org › coursera articles › business › marketing › how to set up google ads conversion tracking on shopify

How to Set Up Google Ads Conversion Tracking on Shopify | Coursera

December 9, 2024 - Add the Google and YouTube app to your Shopify account · Create a conversion action in your Google Ads account. Set up your Google tag.

Google Support

support.google.com › google-ads › answer › 15642481

Migrate your Google tags with the Google & YouTube app on Shopify - Google Ads Help

It is recommended to use the Google & YouTube app for your sitewide measurement.Learn more about the Limitations of using custom pixels for conversion measurement on Shopify ... The Google account linked to the Google & YouTube app needs to be a direct administrator of the Google Ads, Google Analytics or Merchant Center account to establish a connection and view additional details about your tag.