Here sometimes that I wish I knew when I started out with Google Merchant Center. I’m still learning but it’s a good foundation anyone that’s starting out:

When you list a product in shopify its incomplete in the product specifications:

So if you have google merchant all linked up with your Shopify store you’ll notice that once it pushes to your google merchant you’ll have a product error (shows as a hollow yellow circle in your sales channels).

So you have to go into bulk edit and add your value: custom product, barcode identifies (if it has), color, gender, etc. This will rank your products higher and get rid of the error code.

You’ll also have to work within google merchant and tick boxes, if it’s a custom product etc. It’s a bit of work but I 100% have seen higher traffic fixing these issues.

I’ll also add, if you use the Shop Channel.. you want to add a product category so it pushes onto your Shop.

If anyone else has anything to add do chime in 👍

What is the simplest way to add products to the google merchant center? I tried using a google sheets template but it's quite different from the shopify product export and looks like it will take a longgg time to manually rearrange the data for all my products in addition to looking up additional info not included in the shopify sheet. I also looked into using the google content/merchant api but that requires a fair amount of dev expertise. It seems like there should be an easier way....