Reply to one another post by me, however, totally fits as answer to your question. How to dropship using Aliexpress with FB ad? Now, to be honest dropshipping as a business model changed a lot and like any other business model, it will keep on evolving.The important things is that the core principles are still the same. Now letโs understand some basics: QUE 1: Why do the majority of Aliexpress based dropship business fail? Thatโs unfortunately a fact. 95% of dropship businesses fail in the first 30 days.Problem is, people, start with the same old formula that use to work in 2010 i.e just put anything from websites like Aliexpress or Amazon/Walmart and it use to work like charm.Now those days are gone and people are cautious on what they are buying especially if coming from China. Traffic: The best way to sell on your Shopify store is via Facebook ads. Unless you have some existing traffic source (like your own list, youtube channel or popular content) you need to buy traffic, and FB ads is on the top (in terms of cost vs profitability). The issue is, that FB ads for newbies are getting complicated, and the ROI is not positive immediately. It has become a game of patience and consistent monitoring of ads. Also, IOS 14 update (as in January 2022) for ads also changed the game. Implementation of new rules like verifying domain name, adding even based on URL and verifying pixel on different pages etc confuses you a lot and most of the advertisers donโt even work on this and eventually cannot track the impact of their ads properly. Products: Thereโs a popular saying that โnot everything is marketableโ. So once you come up with your own product idea, chances are, that products has been oversold via ads (if it came from Aliexpress) or fail to sell even a single unit. Because the way wanna be dropshippers research product is same i.e going to aliexpres or Amazon or using some software that shows them a best seller and pushes them to sell the same product. Common sense is, if product is already a best seller then how would you be able to sell it more? Chances are itโs been sucked up till last penny (in terms of profitability). Buying cheap stores from Fiverr/flippa etc: There are smart sellers from all over the world and they put in a so called โreadymadeโ million dollars generating store on website like fiverr and flippa , selling the whole thing for $10-$50 a pop. Why would some sell something for so cheap which is so profitable? (common sense 101). So what is the right way to create a successful (fail proof dropship store)? Simply put, there are 2 ways. I have reserached and implemented both of them. One is for the newbie who has no experience and want to start their dropship journey (I followed this between 2013โ2015) and second one is for a seasoned marketeer who have some experience and has seen few sales in past but now wants to do amazing with Shopify dropshipping (the one I am doing now [since 2015]). Strategy 1: If you want to start Shopify dropship business or make less than $5000/mo from your current Shopify based dropship business. Step by step process: A) Product Research: Go to Ali Express and search for products under $2 in price (with free shipping). So typically youโll get lots of gag gifts and key chains. Both of them could be super sellers based on the story behind them. Like back in the days Iโve sold tons of โGOTโ (Games of throne) themed keychains. Same way every year thereโs some new super hit movie or series or even based on which the Chinese sellers create these keychains. Now, if you use the series name in your shopify product listings, chances are that youโll get IP copyright notice, so never use the name of the actual movie/series. The same way you can go with political products like something based on arms (Republicans love this kind of stuff) or something related to trump or any other politicians as opposition supporters would buy it happily. Just some idea. B) Pricing: Always look for products under $2 on Ali (Iโve sold tons of $0.40 keychains and gag gifts) and price them at $9.95 or 2 for $12. Make sure bulk pricing it as insanely cheap deal, because human mind will always go for best offer. If your store is new, I would recommend to always go for very cheap front-end item, so once thereโs a sale, you can immediately upsell the buyer with a little expensive product related to same niche. For example, this piece of product, i have sold over 100,000 of these: Sample product image The cost per ice cube tray was like $0.30 and my minimum order size was $12.95 for set of 3. Now immediately after the sale of first cheap item, I show them an upsell for some like this: UPSELL Product related to based product: Sample upsell product image Now the cost of this upsell product (called Gun Alarm Clock or Shoot to stop alarm clock), is around $39.95 at my store but the purchase price was just $9 (eventually we bulk order for 5000 pieces at $5 bucks each). Again, we sold over 20,000 of these as upsell, so ouraverage order value becomes $12.95 + $39.95 = $52.9After paypal fees: $45 (around)Ad expense per sale: $5 CPATotal item price: $0.60 + $5 = $5.60 So net profit per top sale = $45 - $10.60 = $34.40Our total net profit (by the time product gets butchered up as more sellers started selling same)was somewhere around half a million dollars (yup, thats $500,000+). C) Facebook ads: Now, this is the phase that was little simpler in those times. Back in 2013โ2015, the way to sell dropship products via Shopify was to create a business page, post your productโs picture with a link in the description and launch ads by chosing countries like USA and basic interest targeting like for the above products we targeted republicans (USA), second amendment (which basically is a constitutional right of US citizen to keep arms), NRA etc. Pretty direct selling stuff however the game is changing a bit now. As a FB advertiser now, itโs compulsory to verify the domain where youโll be sending traffic to and at the same time you need to verify the events like page view, leads, ATC, purchase etc mannually so FB cab correctly update the events in results. I cannot explain the whole FB ads changes here as it needs a seperate post. For now, just open your Facebook ad account, create new campaign, create new adset and launch a new ad by: Upload a new image or product demo video (mostly available in Alix listings) Write a very basic description (copy from product description filed of Alix listing) Assuming you already created a Facebook page same as your shopify store name (helpful in long term branding) chose that page in ad creation. Use URL same as your product URL where user can directly go to your shopify store to check details and complete purchase. D) Shopify Store: Now, this is the place where you really have to spend the least time when you are starting out. Just go with a basic free theme, upload the picture of first product, copy/paste the description from aliexpress (without spelling mistakes), edit price and just leave it there. Shopify product page and store settings are important however not when you are still researching the product and testing it out. The only thing that matters at this stage, is the right product, targeted ads, and right price. Once this combination is set, you can work on store speed, image optimization, upsells, seamless fulfillment etc. So basic formula of strategy 1 is: Cheap (and viral) product + Facebook ads + Shopify store = First sales. This will get your interest up in the Shopify dropship niche and once you launched your first ad set, your brain will show you more innovation and you will add value yourself in the your new business. Strategy 2: To create a Shopify based dropship business that will generate over $10โ15k every month while creating a long-lasting brand? (in next post...)