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I just bought the MSI MPG X670E Carbon WIFI with a 7950x.
I have not installed the RAM/CPU just yet, but was updating the BIOS to the latest (7D70v172Beta Released 2023-04-28)
I used the 16GB USB stick that came with the board (formatted as FAT32, moved the renamed file to MSI.ROM to the drive)
I held the button for a few seconds and let go, and the button started blinking.
It's been 30 minutes now, I THINK it's done. The button is no longer flashing, and is just off, but the rest of the board is still on (DEBUG code 00. It has been code 00 the whole time since before the flash started). It hasn't rebooted, turned off, anything. Does the motherboard turn off too, or do I just need to wait for the button light to turn off (which it is now) ?
Pic of the backplate
Edit: Thanks. Took advice that since it was off, it was done. I did redo the process again, and this time kept an eye on it. After about 5 minutes, mobo rebooted, then the bios light flashed a couple seconds, then turned off, so ended up in the same state as original.