Did Spotify really just make it 10x harder to monetize?
At what level do you monetize a podcast? And how?
For the podcast I host (The Pavocado Podcast), I mention to my listeners briefly at the beginning and ending of our episodes that I have a Patreon set up for the podcast that they can donate to. I think that’s definitely a sustainable option if you can convert some of your listeners into pledges
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My cohost and I have been using Spotify for podcasters to release our pod, we are still fairly new and are trying to reach the monetization goal so we can do self read ads. Since we started it was supposed to be 100 Spotify listeners in 60 days. I just checked our status and now it is saying 1000 listeners in 60 days! Did we miss some announcement that this was changing?
A few of you know that ever since I added my podcast feed to spotify my traffic has doubled. Now I'd say it's probably 5-6x it's original levels. Still not anywhere near the big dogs, but yesterday with all my traffic sources combined I got a new high of nearly 900 downloads. Makes me happy!
Typically I get between 300-700 downloads per day now (about 70% of that coming from spotify)
My question is, what are the best ways to monetize and how?
Some of my ideas:
I have my own digital products which I plan to push more over the coming months. Right now I don't mention them except sporadically on the podcast.
I also have an email list that I try and get people to sign up for and then give helpful info and sell products. I don't sell too much through my list. :(
I'm not opposed to sponsorships, but I don't even know how to find someone, or if my traffic levels would be appealing to a sponsor.
I'm happy with the amount of traffic my podcast is getting especially since I spent more than a year getting 10-20 downloads an episode. But sometimes I wonder if the traffic is high quality?
My website traffic has increased some, but not drastically. I also don't have many consistent sales of my products.
What do you all do to make money with a podcast? My first goal right now is to make it so my business is not constantly losing money each month. To do that would require about $270 a month. I feel like I should be able to do that with this traffic?
What am I doing wrong?
For the podcast I host (The Pavocado Podcast), I mention to my listeners briefly at the beginning and ending of our episodes that I have a Patreon set up for the podcast that they can donate to. I think that’s definitely a sustainable option if you can convert some of your listeners into pledges
How to make money from your tiny podcast is a good resource on this.