From the horse's mouth it is decidedly not lor-EN, with the accent on the second syllable. Ralph Lauren GM Benjamin Lisi: "‘LAUren,’ like a girl’s name. “This is the way he pronounces it along with everyone in his company and throughout the fashion world. [Saying 'lor-EN'] is a common mistake that a lot of people make, even on the East Coast." https://www.yahoo.com/news/this-is-how-you-should-actually-pronounce-ralph-124406810.html More on reddit.com

What. Nope. I used to do mystery shopping, and eventually I got good enough to take up luxury-item shops. I had to practice saying names like "Versace" and "Gucci" to be 100% I sounded like the kind of person who actually purchased and used items of a luxury caliber. (I even had an entire alter-ego for these shops, because a woman who says "I work as a nanny" is not the kind of woman who can afford a $1700 wallet.) My sister loved her some name brands in the days before she had kids and most of her money went to day camp and school tuition, and "Ralph Lauren" is one she corrected me on . . . . . . because I said it the way they're saying it in that commercial! She told me if I was using a New York accent for my shops--and I usually did, because my natural accent went very oddly with my shops persona--then it should be pronounced "rahlph law-REN." The differences between your pronunciation and mine would have been entirely due to using a broad New York "a." This is literally something I researched for a job. What. The. Fuck. More on reddit.com

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Lor- en

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