yes, you have to run the ads yourself at the beginning, and yes the learning curve feels steep, but you can ignore 99% of the buttons in ads manager to get started. your only goal right now is to spend a little bit of money to find one single ad that works. here's a simple recipe to start. create one single campaign, choose the 'sales' objective, and turn on 'advantage campaign budget' with a small daily budget, maybe 40 a day. inside that campaign, make one ad set with a very broad audience. don't get fancy with a million tiny interests, just target your country and a wide age range. the goal in the begginning is to find a creative that will drive traffic. Answer from e-comm-buddy on reddit.com