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Reddit
reddit.com › r/podcasting › can you sell a podcast? what examples are there of people selling them?
r/podcasting on Reddit: Can you sell a podcast? What examples are there of people selling them?
February 17, 2023 -

Hi all,

I'm doing some planning for the next 3-5 years and would like to understand what makes a podcast a valuable asset, that someone would want to buy.

If anyone can shares examples of podcast acquisitions, I'd love to see them. If you have opinions on the topic, feel free to share those too.

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Payhip
payhip.com › sell-podcasts
Sell Podcasts Online for Free - Payhip
You can upload any file type with any extension to Payhip. To sell podcasts online, you can start by signing up on Payhip (for free!) and creating a website or online store where you can host and promote your podcast episodes.
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Podnews
podnews.net › articles › news in depth › how i sold my podcast by accident
How I Sold My Podcast by Accident
January 14, 2025 - The experience of selling was, for the most part, pleasant, but also somewhat taxing as it required much more of my attention and time than I thought it would. It also took a lot more of my time than I thought it would (a full 4-months). My choice to hire Heather Osgood of The Podcast Broker to manage some of the back and forth went a long way in keeping me patient – Heather’s involvement is also the reason the final amount of the sale was nearly triple the original offer (I recommend anyone considering selling their podcast to do so through a broker like Heather – or, better yet, with Heather herself).
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The Podcast Host
thepodcasthost.com › home › how to sell podcast episodes: 8 premium pod platforms
How to Sell Podcast Episodes: 8 Premium Pod Platforms
October 8, 2024 - This is a strategy Mur Lafferty talked about in Podcast Income Stream Lessons From Top Indie Creators. In this situation, you might always have your most recent 50 episodes available free on your feed. This means you’re still bringing in new listeners and turning them into dedicated fans. But then you can sell access to your full back catalogue or blocks of episodes, which means listeners can pay to binge through the entirety of your content.
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Soundwise
mysoundwise.com › blog › 6-best-ways-to-sell-and-deliver-your-paid-or-private-podcast
6 Best Ways to Sell and Deliver your Paid or Private Podcast
You can sell individual episodes -- which is not an option with most of the other options listed above -- as well as selling subscriptions to your entire podcast, and providing free episodes to give away in order to attract your audience.
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Pabbly
pabbly.com › home › blog › how to sell › how to sell podcasts online | step by step (free method)
How to Sell Podcasts Online | Step by Step (Free Method) - Pabbly
July 28, 2020 - Further, paste the plan link of podcasts on a text editor of the WordPress dashboard. Next, click the “Publish” button, after making changes. Note: In case you want to sell multiple products via a single checkout page, you can create a multi-plan checkout page otherwise skip this step.
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Cliently
cliently.com › blog › how-to-sell-a-podcast
How To Sell A Podcast: The Basics Of Selling Your Podcast Online
You could do a one-off or recurring sponsorship deal with an advertiser (e.g., Amazon ). You could sell access to the show for some kind of premium service (e.g., Skype calls). You could get paid per download through iTunes and/or Soundcloud.
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MemberSpace
memberspace.com › home › blog › how to sell podcast episodes online – 15 bonus content ideas to offer paid subscribers
How to Sell Podcast Episodes Online - 15 Bonus Content Ideas
September 13, 2024 - Send a regular newsletter to paid subscribers, summarizing key takeaways, exclusive content, and behind-the-scenes updates from your podcast. Selling branded merchandise is an excellent way to sell your podcast content.
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Soundwise
mysoundwise.com › sell-paid-podcast
Sell paid or private podcasts | Soundwise
According to AdvertiseCast, the industry average CPM (cost per 1000 listens) for 30 second ads is $18. If you have a weekly podcast and inserts two 30-sec ad per track, your monthly earnings would be just $144. ($18 x 4 x 2 = $144). In contrast, you can sell premium content to your own audience for, say, $10/month.
Find elsewhere
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PodWritten
podwritten.com › home › how to sell a podcast: unlock the secrets to maximizing profits
How to sell a podcast: Unlock the secrets to maximizing profits - PodWritten
September 29, 2024 - Selling your podcast 101. Learn how to create a podcast you can sell someday. Expert tips on how to increase the value of your podcast.
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Podcastpontifications
podcastpontifications.com › home › art of selling your podcast
Art of Selling Your Podcast - Podcast Pontifications
July 17, 2025 - Spotify, Amazon, and other players have bought popular shows, and smaller networks and creators are looking for ready-made brands to acquire. ... Monetization = Making money from your existing podcast. Exit = Selling the show, audience, assets, and brand to another owner.
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PodMatch
podmatch.com › blog › 7-steps-that-helped-me-sell-my-podcast
7 Steps That Helped Me Sell My Podcast
In this episode of Podcasting Made Simple, Anjel B. Hartwell shares the journey of selling her podcast, including the 7 things her buyers were looking for.
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Callforcontent
callforcontent.com › home › how to sell a podcast
how to sell a podcast - Podcasting Business Guides - Call For Content
September 7, 2023 - Determining the value of your podcast is a crucial step in the selling process. Several factors contribute to the overall value, including audience size, engagement metrics, growth potential, and monetization strategies.
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The Podcast Broker
thepodcastbroker.com › sell
Sell a Podcast — The Podcast Broker
The Podcast Broker is the first marketplace for selling valuable podcasts. You’ll deal directly with buyers looking for established shows. The Podcast Broker will take you through every step of the process, from free evaluations, due diligence, ...
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Krystal Proffitt
krystalproffitt.com › episode289
How to Sell Products and Services on a Podcast - KrystalProffitt.com
August 16, 2024 - Episode 289 How to Sell Products and Services on a Podcast How Do You Feel About Selling on a Podcast? We need to talk about selling… If selling on your podcast sounds a little overwhelming (or maybe even scary!), today’s episode will be super helpful. I’m sharing with you what I sell on my podcast, […]
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Greenlight Coverage
glcoverage.com › home › blog › how to sell your podcast: a screenwriter’s guide to success
How to Sell Your Podcast: A Screenwriter's Guide to Success - Greenlight Coverage
October 25, 2024 - Sell podcast effectively by learning marketing strategies, SEO tips, and monetization options tailored for screenwriters.
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Indiebusinessnetwork
indiebusinessnetwork.com › home › 5 ways a podcast can help you sell more products
5 Ways a Podcast Can Help You Sell More Products - Indie Business Network®
February 16, 2024 - You don't need a large budget and you can get started almost immediately. The benefits are several-fold, especially if you are struggling to stand out from the crowd and build a consistent new sales funnel. Here are 5 ways a podcast can help you sell more products.
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WooCommerce
woocommerce.com › posts › guide-launch-podcast
Podcasting to sell: the ultimate guide to launch a podcast
January 23, 2024 - Introduce your business, spill your story, and set those goals. Building trust is the name of the game before you even think of selling. Let them know you and let them love you! ... Podcasts that lack a clear focus or have a random mix of topics ...
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We Are Podcast
wearepodcast.com › home › should i start a podcast › 298. selling from your podcast
298. Selling from your podcast - We Are Podcast
July 21, 2022 - Hey business owner! Don’t make these 10 mistakes with your podcast. ... Business has only 1 purpose. That is profit. To achieve profit selling is key. But how do you sell from your podcast without being too salesy or too vague with what you are creating. Its a topic that is important to gain ...
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Printful
printful.com › blog › how-to-monetize-podcast
9 Tried-and-True Ways How to Monetize a Podcast in 2026 | Printful
September 2, 2022 - In this blog, we’ll explore how to monetize a podcast. Regardless of how many listeners you have, you’re guaranteed to find a tactic you can start using today. From selling merch and listener support to affiliate partnerships and sponsorship deals, we’ll delve into the eight ways you can earn money from your show.