Reddit
reddit.com › r/podcasting › can you sell a podcast? what examples are there of people selling them?
r/podcasting on Reddit: Can you sell a podcast? What examples are there of people selling them?
February 17, 2023 -
Hi all,
I'm doing some planning for the next 3-5 years and would like to understand what makes a podcast a valuable asset, that someone would want to buy.
If anyone can shares examples of podcast acquisitions, I'd love to see them. If you have opinions on the topic, feel free to share those too.
Top answer 1 of 5
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I'll start by saying that I don't have any experience in selling a podcast, but I feel you're approaching this wrong way. Leaving podcasts aside - most of the success stories happen not because someone planned on achieving extraordinary financial gains (or creating any sort of asset), but because they were passionate about the subject and executed the idea very well. I can't really imagine a reason for buying a podcast. If you have an audience already you just start your thing and advertise using your own channels. If you don't have an audience then you can start your own podcast and invest in advertisment as you would with any other product. Whether people listen to a podcast or not is a result of few things, but most important are, like with anything else, topic and execution. Why should I bother to listen to a podcast when the host I liked so much (because of the voice, jokes or the narrative style) is gone? Just because the title stays the same it doesn't mean I'll keep listening. With podcasting you get to improve your research skills, storyteling skills, audio processing skills and many, many other. It is an asset for you, but I would argue it's not a liquid one
2 of 5
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Don’t listen to the commenters in this thread: not only can you sell a podcast there are entire businesses devoted to shepherding those transactions. Now, what’s it worth and how well do they work? That I don’t know.
Payhip
payhip.com › sell-podcasts
Sell Podcasts Online for Free - Payhip
You can upload any file type with any extension to Payhip. To sell podcasts online, you can start by signing up on Payhip (for free!) and creating a website or online store where you can host and promote your podcast episodes.
Videos
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How to Sell Podcast Merch and Products - YouTube
Podnews
podnews.net › articles › news in depth › how i sold my podcast by accident
How I Sold My Podcast by Accident
January 14, 2025 - The experience of selling was, for the most part, pleasant, but also somewhat taxing as it required much more of my attention and time than I thought it would. It also took a lot more of my time than I thought it would (a full 4-months). My choice to hire Heather Osgood of The Podcast Broker to manage some of the back and forth went a long way in keeping me patient – Heather’s involvement is also the reason the final amount of the sale was nearly triple the original offer (I recommend anyone considering selling their podcast to do so through a broker like Heather – or, better yet, with Heather herself).
The Podcast Host
thepodcasthost.com › home › how to sell podcast episodes: 8 premium pod platforms
How to Sell Podcast Episodes: 8 Premium Pod Platforms
October 8, 2024 - This is a strategy Mur Lafferty talked about in Podcast Income Stream Lessons From Top Indie Creators. In this situation, you might always have your most recent 50 episodes available free on your feed. This means you’re still bringing in new listeners and turning them into dedicated fans. But then you can sell access to your full back catalogue or blocks of episodes, which means listeners can pay to binge through the entirety of your content.
Pabbly
pabbly.com › home › blog › how to sell › how to sell podcasts online | step by step (free method)
How to Sell Podcasts Online | Step by Step (Free Method) - Pabbly
July 28, 2020 - Further, paste the plan link of podcasts on a text editor of the WordPress dashboard. Next, click the “Publish” button, after making changes. Note: In case you want to sell multiple products via a single checkout page, you can create a multi-plan checkout page otherwise skip this step.
Soundwise
mysoundwise.com › sell-paid-podcast
Sell paid or private podcasts | Soundwise
According to AdvertiseCast, the industry average CPM (cost per 1000 listens) for 30 second ads is $18. If you have a weekly podcast and inserts two 30-sec ad per track, your monthly earnings would be just $144. ($18 x 4 x 2 = $144). In contrast, you can sell premium content to your own audience for, say, $10/month.
Podcastpontifications
podcastpontifications.com › home › art of selling your podcast
Art of Selling Your Podcast - Podcast Pontifications
July 17, 2025 - Spotify, Amazon, and other players have bought popular shows, and smaller networks and creators are looking for ready-made brands to acquire. ... Monetization = Making money from your existing podcast. Exit = Selling the show, audience, assets, and brand to another owner.
Callforcontent
callforcontent.com › home › how to sell a podcast
how to sell a podcast - Podcasting Business Guides - Call For Content
September 7, 2023 - Determining the value of your podcast is a crucial step in the selling process. Several factors contribute to the overall value, including audience size, engagement metrics, growth potential, and monetization strategies.
Krystal Proffitt
krystalproffitt.com › episode289
How to Sell Products and Services on a Podcast - KrystalProffitt.com
August 16, 2024 - Episode 289 How to Sell Products and Services on a Podcast How Do You Feel About Selling on a Podcast? We need to talk about selling… If selling on your podcast sounds a little overwhelming (or maybe even scary!), today’s episode will be super helpful. I’m sharing with you what I sell on my podcast, […]
We Are Podcast
wearepodcast.com › home › should i start a podcast › 298. selling from your podcast
298. Selling from your podcast - We Are Podcast
July 21, 2022 - Hey business owner! Don’t make these 10 mistakes with your podcast. ... Business has only 1 purpose. That is profit. To achieve profit selling is key. But how do you sell from your podcast without being too salesy or too vague with what you are creating. Its a topic that is important to gain ...
Printful
printful.com › blog › how-to-monetize-podcast
9 Tried-and-True Ways How to Monetize a Podcast in 2026 | Printful
September 2, 2022 - In this blog, we’ll explore how to monetize a podcast. Regardless of how many listeners you have, you’re guaranteed to find a tactic you can start using today. From selling merch and listener support to affiliate partnerships and sponsorship deals, we’ll delve into the eight ways you can earn money from your show.