May 20, 2025 - When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings. From there you can upload a full-length photo of yourself — and within moments, you’ll see how that wedding-season ...

1 month ago - When you search for certain products “near me” on Search, you’ll see the option to “Let Google Call.” Tap “get started” and we’ll prompt you with a few questions, tailored to what you’re shopping for. Behind the scenes, AI does the work for you, calling to see if stores nearby have what you're looking for, how much it costs and if there are any special promos — giving merchants a new way to drive foot traffic, and freeing up time in your day.

To tackle this challenge, Google ... power of AI to allow shoppers to try billions of apparel garments on their own body, by uploading just a single image of themselves. This offers a helpful vibe check, giving you a general sense of how the item might complement your personal style as you explore different looks and discover new styles from countless retailers. This feature is currently available within Australia, Canada, India, Japan, UK, and US for logged-in users on both mobile ...

3 weeks ago - Just click on a product on Google to see prices from across the web, as well as whether a given price is high, low or typical based on pricing over the past three months. We all have those people who are impossible to shop for.

June 25, 2025 - Visual shopping panels: When users express visual intent (e.g., “a cute travel bag for Portland in May”), AI Mode serves browsable product panels personalized to the query’s context, location, and preferences. Live Search and multimodality: Users can point their camera at objects or settings using Google Lens and ask questions in real time, blurring the line between search and visual discovery.

May 27, 2025 - With Gemini models at its core and real-time product data from Google’s Shopping Graph, AI Mode now handles the full shopping funnel—from idea to purchase. The Shopping Graph includes 50 billion listings, constantly updated (2 billion refreshed hourly), with pricing, reviews, availability, and seller details. Let’s say a user searches for a “cute travel bag for Portland in May.” AI Mode interprets not just keywords but context—weather, season, location, and durability needs—and fans out hundreds of sub-searches.

May 21, 2025 - Input those details in the "track price" tab, and once that item is on sale, Google AI will buy it for you on the retailer's website using your Google Pay credentials. According to Google, this feature's availability is limited to the US at ...

May 1, 2025 - If you want to narrow your options ... Oregon, AI Mode will fan out its query. This means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then uses those criteria to suggest waterproof options with easy access to pockets. The new right-side panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands. These shopping features are ...

1 month ago - Users can click into items, visit retailer sites, see historic pricing data, and track price changes all from AI Mode, and there will be sponsored listings (i.e., ads) in results.

1 month ago - To use this feature, you can search for products “near me,” then use the option “Let Google Call.” The AI will then walk you through questions about the items you’re searching for.

May 22, 2025 - When ready to buy or upon receiving a notification, users can confirm the purchase details and select a button labeled, “buy for me.” Google adds the item to a user’s cart and completes checkout with Google Pay. The checkout agent feature will be rolling out in the coming months for U.S. product listings. Google has embedded AI into various elements of its shopping experience, including product curation, overview summaries, and of course, virtual try-on.

July 25, 2025 - Google's shopping tools help you explore your style and find great prices on clothes and home goods. Use AI to virtually "try on" clothes by uploading a photo of yourself to see how they look.

October 16, 2024 - Google Shopping lets you shop every store in one place — and we're continuing to develop more ways brands can connect directly with shoppers, whether that's through assistive experiences like AI shopping or with rich product listing ads. As you use the new Google Shopping, you’ll see an “experimental” label on the AI-generated briefs — that’s because this new, experimental feature may not always get it right — so we encourage shoppers to provide feedback through the three dot menu on the brief to help us improve.

Add productsMaintain your product dataSet up rules for your product data sourcesCreate product data sources for Performance Max campaignsUse AI and AR tools to show your products Troubleshoot product data source issuesProduct data specificationsBest practices for different product situations ... Ad campaignsAutomated discountsFree listingsLocal inventory ads and free local listingsPrepare for big eventsYouTube Shopping affiliate programPromotionsYouTube StoreVehicle ads

2 weeks ago - To make this data useful for AI Mode, it needs to be: ... Your internal data is transformed into Google’s required structure before entering Merchant Center. This includes mapping categories, organizing variants, cleaning titles, and formatting attributes. ... Google reviews your feed, checks for missing data, validates identifiers, and flags mismatches or policy issues. ... Your products enter the Shopping Graph that connects product attributes, reviews, pricing updates, and merchant signals.

1 month ago - AI Mode can also generate comparison tables. Advertisement - scroll for more content · Meanwhile, shopping features are now available in the Gemini app. In the US, you’ll get “shoppable product listings, comparison tables, prices from across the web, and places to buy” instead of just text suggestions. Google Search can call stores on your behalf to find nearby inventory, as well as confirm pricing before you go.

September 5, 2025 - Once the user confirms acceptance of the price, the AI agent proceeds to "buy for me" and navigates to the retailer's website to complete the purchase. Google's AI-driven agents drive every step of the shopping process, completing the transactions ...

How anyone can experience the AI in Google products and services, and discover the latest experimental AI tools and technology.

May 20, 2025 - And, if you want to narrow things down using a more specific query, such as “bags suitable for a trip to Portland, Oregon, in May,” AI Mode will run multiple simultaneous queries — which Google describes as a query “fan-out” — to figure out the best option for both long journeys and rainy weather. ... It will then update the panel of options to showcase those that are waterproof and those with easy access to pockets. As you continue to refine your query or add other specific filters for shopping, the visual panel on the right-hand will update to show new options.

July 24, 2025 - You can try this digital Clueless closet for yourself within Google Shopping now — just click on an apparel product and look for the "Try it on" button. At Google I/O 2025, the tech company announced a ton of new AI features, ...