how to use shopify google tag manager - Brave Search

Shopify Help Center

help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager

Shopify Help Center | Google Tag Manager

To use Google Tag Manager with an upgraded checkout, follow the steps outlined in the custom web pixels tutorial for Google Tag Manager.

support.google.com › tagmanager › answer › 12183125

Shopify: Set up your Google tag - Tag Manager Help

If you want to edit your conversion events and destinations, select Manage. Select the pencil icon next to the conversion action you’d like to change. You can: ... Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.

Videos

How To Install GTM on Shopify - YouTube

October 12, 2018

Google Tag Manager Shopify Installation - YouTube

November 9, 2016

Server-side Tagging for Shopify (2025) | SGTM for Shopify with ...

October 7, 2025

Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...

How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...

getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes

How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar

August 10, 2023 - In order to get Google Tag Manager setup across the entire site, including all checkout pages, it only needs to be set up in one place within the Shopify admin. Click SAVE. It should end up looking similar to the screenshot: Don’t sweat the GTM <noscript> that they ask to be placed in the <body> of your site. This is for browsers that have JavaScript disabled which should be a very low % of users.

Shopify Help Center

help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial

Shopify Help Center | Create a Google Tag Manager custom pixel

Learn how to connect Google Tag Manger to a custom pixel.

measureschool.com › home › how to install google tag manager (and ga4) in shopify

How to Install Google Tag Manager on Shopify (Step by Step)

Next, we’ll also add Google Tag Manager to the Thank You page. 1. Open the backend of the Shopify website and navigate to Settings → Checkout. You should see a section titled Additional Scripts.

Published January 7, 2025

cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025

How to Add Google Tag Manager to Shopify: Step-by-Step Guide

January 3, 2025 - Go to Google Tag Manager and create a new account if you don’t have one. Add “Account name” and “Country”. Set up a new container by entering the container name (Website name). Select “Web” as the target platform and click “Create”. Accept the Terms of Service. Several apps in the Shopify App Store can help you implement GTM. Choose an app based on your needs and budget. For this guide, we’ll use GroPulse GTM & Data Layer.

analyzify.com › home › guidebooks

How to Set up Google Tag Manager on Shopify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

clickminded.com › home › how to install google tag manager in shopify (for beginners)

How to Install Google Tag Manager in Shopify (For Beginners)

June 16, 2023 - Learn exactly how to add Google Tag Manager (GTM) to your Shopify store, which should only take about 5 to 10 minutes.

analyzify.com › home › guidebooks

A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

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analyzify.com › home › guidebooks

Google Tag Manager - Shopify [Complete Guide & Tutorials]

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

youtube.com › watch

How to Install Google Tag Manager on a Shopify Website - YouTube

Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.To install Google ...

Published December 8, 2022

Analyticodigital

analyticodigital.com › home › how to set up google tag manager in shopify?

How To Set Up Google Tag Manager In Shopify?

October 30, 2023 - If you don’t already have a Google Tag Manager account, go to tagmanager.google.com and sign up for one, using your Google Account. ... Once you are logged into Google Tag Manager, click on “Create Account” and provide the necessary information. Then, click ‘create” to create a new ...

dev.to › analyzify › how-to-set-up-google-tag-manager-on-shopify-2021-tutorial-p19

How to set up Google Tag Manager on Shopify (+2022 Updates) - DEV Community

December 12, 2022 - The second option is using an app to add Google Tag Manager into your Shopify store. There are several apps in the market. If you only need the GTM container, you do not need to use an app. Method 1 will work great for you. The apps are doing the same steps that we walked you through to make the GTM working on your store.

blog.boostcommerce.net › posts › how-to-install-google-tag-manager

How to install Google Tag Manager in Shopify? Beginner Guide

May 5, 2025 - Despite which method you use, you need to verify the tag after setting up. You can easily do that by using Tag Assistant Legacy on Google Chrome. Once you’ve installed that, open your website and click on the Tag Assistant Legacy icon then enable the tag · Refresh the page and click on the extension again. If you see a green tag for Google Tag Manager, then installation was successful. Google Tag Manager is a must-have tool if you want to improve your Shopify Business overtime.

marketlytics.com › home › analytics faqs › why and how to install google tag manager on shopify

Why and How to Install Google Tag Manager on Shopify - MarketLytics

July 6, 2017 - If you want to execute ecommerce tracking then you should not add this GA pageview tag. Instead, you should add the GA tracking id in your Shopify store and enable ecommerce tracking. If you want to track ecommerce tracking with google tag manager then you will have to add the GA pageview tag inside tag manager.

Groove Commerce

groovecommerce.com › ecommerce-blog › shopify-google-tag-manager

Shopify Google Tag Manager: The Essential Set Up Guide

August 26, 2024 - GTM's debugging tool allows you and your team to handle many of the issues with Tag Manager. Many of the initial problems (if any) may arise when you first use the tool or when integrating Shopify Google Tag Manager.

lovesdata.com › blog › shopify-google-tag-manager

How to Install Google Tag Manager on Shopify - Loves Data

March 31, 2025 - Navigate to ‘Settings’, then ‘Checkout’, add a modified tracking code to the ‘Additional Scripts’ section (under ‘Order Status Page’. Here’s an example you can use (important: you will need to replace GTM-EXAMPLE with your own Google Tag Manager container ID): To ensure that your sales are attributed to the correct marketing channels, you will need to prevent the Shopify checkout pages from showing up as referrals in your reports.

customerlabs.com › home › how to install google tag manager on shopify [with steps]

How to Install Google Tag Manager on Shopify [with Steps]

December 4, 2024 - Here are key tips for refining your Shopify GTM integration: Centralize tag management by using GTM as your main platform for managing all tags, reducing the risk of errors, and improving overall control. Conduct frequent verification and testing of your tags to ensure consistent data tracking. Use tools like GTM Preview Mode and Google Tag Assistant for this.

pagefly.io › blogs › shopify › google-tag-manager-for-shopify

Google Tag Manager for Shopify: A Step-by-step Guide (2025)

January 14, 2025 - Here are some common pitfalls to avoid when working with Shopify and Google Tag Manager: Duplicating tracking events: Adding multiple Google tags can result in inflated or inaccurate data. Misplacing the GTM code: Always make sure the GTM code is placed immediately after the <head> tag. Not testing tags: Always use Preview Mode or Tag Assistant before going live.

reddit.com › r/googletagmanager › proper way to install ga4 & gtm in shopify

r/GoogleTagManager on Reddit: Proper way to install GA4 & GTM in Shopify

June 16, 2023 -

Pretty much the title and super beginner here. I have no programming background, and the place I work (a small online store) is attempting to set up tracking properly. Unfortunately, we have already made several incomplete attempts before across multiple years, and find ourselves now in a state where we:

already installed GA4 through Shopify (simply by pasting our Measurement ID)
installed GTM directly in the <head> and <body> of our website
also installed an app called Elevar (also through Shopify) and installed some of their pre-built tags in our tag manager. (We thought this would let us skip all the hard work and get all the essential data in a few clicks, but its not worth it for someone like us whos clueless)

We now realize that we need to start from scratch and properly learn from step one, but I am also concerned that removing anything will stop GA4 from collecting some data that we already have (such as purchases, adding items to the cart, etc. ) How shall i approach this?

The first question you should always ask is, what is our goal, and what are the questions you'd like to answer with GA4? I would suspect your goal at first is just tracking purchases in GA4 to get started? If you connected GA4 to Shopify using their app, and you added GTM to the you should be in an ok place. The default Shopify GA4 integration does not include some ecommerce events, but most. You can also fully build out GA4 integration through GTM for Shopify, but if you and your team are new to this I'd just use Shopify's integration which is sounds like you are. Second, if you want to track other types of conversions in the future it can be worth adding GTM code to the thank you page with a custom event to fire to GTM. For example, if you're running the Reddit pixel. But, I would cross that bridge when I come to it. Third, if you are running GTM and Shopify's native GA4 integration, you'd want to make sure you're also not firing GA4 through GTM. In other words, use GTM for any type of custom events, other ad pixels, etc... but don't fire a page view on your shopify site. Also keep in mind that GA4 is JavaScript based and therefore is affected by ad blockers. So, do not expect your GA4 stats to match your sales in Shopify. They will be 20% or so lower (depending on industry). I would not worry about this, as the purpose of GA4 is for trend spotting, determining return on ad spend (ROAS), figuring out highest convert traffic sources, and more, but it's NOT for sales reporting. I see a lot of posts / comments from people who think their GA4 integration is "broken" b/c it's not reporting 100% of their purchases. That's not the case. Good luck!

Analyzify has an excellent tutorial hub with detailed instructions both with and without their app. There's also a video series on their YouTube