HTML5 Creative Validation Tools
Google's old HTML5 Validator finally stopped working
HTML5 Validator
Google is baking it in to cm on the advertising side and bet they will have something similar on the studio side. It was supposed to roll out end of last year Iโll see if I can find an update.
More on reddit.comHTML5 Creative Validation Tools
What is an HTML5 ad?
How can I test an HTML5 ad tag using an HTML5 ad tag tester?
Which browsers support HTML5 ads?
Videos
Hey all! Wondering what your thoughts are on ad validation. Reason being is because we are evaluating our current process and determining if we can do this faster.
We currently request our graphic design team (external agency) to send us all the files in a folder in a GWD format (includes json files). Then we have to import that into Google Web Designer, so that we can use the built in ad validator, and then publish and connect to Campaign Manager. This process can become quite tedious because we have to do these 1 by 1 and also connect backup creatives. So the process of open + validation + backup image + publishing creative & connecting to CM, all that can take maybe 1-2 minutes per creative. When you're talking about 30-60 creatives, that's a lot of time.
The alternative we are considering is to instead use the standard zip file format for HTML5 files, then batch validate with a tool like h5validator.appspot.com, then batch upload the files into CM. Assuming the files pass validation, that same process might take 5-10 minutes at most for hundreds of creatives.
So, questions here:
Is the GWD built-in validator any different than a tool like h5validator? If so, how?
How necessary would you say the html5 validation is?
Do you have any other methods of efficiently validating and uploading HTML5 creatives into Campaign Manager?
Thanks for the input fellers!