I-D

• topics related to fashion and style, from high-end designers to underground movements • i-d also covers music, ranging from interviews to photoshoots with artists and more • stories dedicated to street style and youth culture • pieces on artists, photographers and more • contents, covering established, contemporary and upcoming creatives • innovative photography, typography and design

the impact i-d has had on creative culture is unparalleled. as one of the first magazines of its kind, the longevity and continued success are proof that i-d is highly adaptive, being able to re-imagine itself constantly in harmony with the contemporary zeitgeist. the introductions of street style, up-and-coming photographers, and experimental typography to a wider mainstream audience, have collectively influenced the direction of the entire fashion industry at large, backing up the magazine’s motto of originate – don’t imitate.

if you're searching for a place to buy the newest collections of the brand i-d in hamburg, then we've got some great news for you: come and visit us at our local store at the virchowstraße 2 (hamburg - germany). pick, try & buy your favourite i-d pieces directly in store!