I only have experience with Ikea bedding, not with Ikea towels. I really like Nattjasmin. But it might be good to add that I am from a European country and I think we have a different standard for bedding. It's almost impossible to find any bedding with a higher TC than 300 and most shops don't even bother mentioning the TC. Furthermore we tend to make our bed quite simple with only a fitted sheet, pillow covers and a duvet cover. Answer from Need_a_Name4000 on reddit.com