Proceeds related to App Store features you use, including in-app events, custom product pages, pre-orders, and more. Peer group benchmark data to help you identify how successful your monetization efforts are compared to a relevant peer group. Subscription data, including the subscription state (trial, paid, and churned), subscription offer performance metrics, and subscription retention data.

March 30, 2025 - How to calculate it: (Users who made an in-app purchase / Total active users) × 100 · IAP conversion rates can inform product development decisions and help you prioritize features that drive revenue. Why it matters: This metric indicates the effectiveness of your monetization strategies.

August 25, 2025 - Another key metric to measure when you offer in-app purchases is the Average Revenue Per User or the ARPU metric. The ARPU metric gives you the average revenue that you make per user. So it shows you how your in-app purchases are doing.

Understand advertisingUnderstand ... objectivesTroubleshoot audiences ... The In-app purchases report is a pre-made detail report that shows information about the purchases made through your app....

App metrics are divided into four categories: App Store, Downloads, Sales, and Usage. Find out how many times your app was viewed on the App Store, and how many times users have visited your app’s product page. View how many total times your app was downloaded and which of those were first-time ...

The In-app purchases widget shows a bar chart comparing the performance of different metrics by the selected dimensions in the selected period.

A guide to setting up and measuring in-app purchases using the Apple App Store and Google Play Store, with details on automatic and manual tracking.

Sales and Trends metrics and dimensions · Reference > Reporting · Sales and Trends reports availability · Reference > Reporting · Banking information · Reference > Reporting · Store Services tiers · Reference · No results · If you have any questions about membership, your account, or App Store Connect, please review developer support. App Store Connect / Reference / In-App Purchases and subscriptions / In-App Purchase information Filter ⌘K ·

September 4, 2025 - Check in-app purchases and analyze revenue with our powerful tools. Get access to IAP data to understand user behavior and maximize revenue potential. Try it now

Understand your app’s performance across the customer journey by comparing results across several key metrics, including conversion rate; retention rate on day 1, 7, and 28; crash rate; and average proceeds per paying user.

To view what apps and In-App Purchases have the most sales, select Sales from the menu. In the App Store Connect homepage, click Sales and Trends. On the left side, click Units, Proceeds, Sales, or Pre-Orders. By default, the Units metric includes app units, in-purchases, and app bundles.

Understand advertisingUnderstand ... objectivesTroubleshoot audiences ... The In-app purchases report is a pre-made detail report that shows information about the purchases made through your app....

The global in-app purchase market size was estimated at USD 166.85 billion in 2022 and is projected to reach USD 449.90 billion by 2030, growing at a CAGR of 12.9% from 2023 to 2030

July 29, 2025 - This metric is essential for ... metric in App Store Connect analytics is In-app purchases, which shows the number of first-time purchases made on a device....

Sales and Trends metrics and dimensions · Reference > Reporting · Sales and Trends reports availability · Reference > Reporting · Banking information · Reference > Reporting · Store Services tiers · Reference · No results · If you have any questions about membership, your account, or App Store Connect, please review developer support. App Store Connect / Manage In-App Purchases / View and edit In-App Purchase information Filter ⌘K ·

You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics. View your final proceeds for each month, with earnings broken out by territory and currency. See the rates used to convert your earnings from local currencies (when available) and any taxes and adjustments applied. You can also download more detailed reports of all transactions, including the number of units sold per app or In-App Purchase, for the month.

Sales and Trends estimates the USD amount of sales and proceeds on the App Store based on a rolling average of the previous month's exchange rates.

The global in-app purchase market size reached USD 166.6 Billion in 2024 and grow at a CAGR of 14.18% to reach USD 582.6 Billion by 2033.

October 27, 2021 - Definition: The percentage of installers who ended up making an in-app purchase within a given time frame since the initial install. Formula: Total number of users that made a purchase X time after install / Total number of installs · Why it ...

This comprehensive guide explores the essential role of in-app purchase analytics in driving revenue growth for mobile apps. It delves into key strategies, tools, and techniques for tracking and optimizing in-app transactions, with a focus on enhancing us