What is everyone's honest opinion of Behr paint for walls and trim? I keep hearing more and more painters being impressed with Behr's quality improvements over the years and it has me thinking.

I'm traditiinally a SW guy. I never really liked Ben Moore after I got burned by them and they didn't rectify the situation. SW did and they earned my business. My main concern is durability and washability. My prep methods leave nothing to change for bonding and I also exclusively latex for the past 10 years. Pro classic is my go-to for cabinets with the occasional customer wanting Emerald.

I might keep SW as my "best" product offering, but offer Behr to improve my margins a little on my volume projects.

I've been told by most people to go with Sherman Williams or Benjamin Moore but here in Hawaii a gallon of white costs over $100.

I've heard some painters say that Behr has really stepped up their game on their higher end paints but was wondering what Reddit has to say.

This is for exterior painting mostly. CMU wall, wood fence, wood posts, and utility room which is detached from the main house and like a shed (should I use interior paint for this)?

I bought some Behr Marquee but before opening the can I checked for reviews online and this is what I found. 1.6 starts out of 5. https://bloggingpainters.com/behr-marquee-paint-reviews/

A lot of complaints about how it's too thick/gooey and it dries too fast so it peels off if you brush or roll over it more than a couple of times. That although they market it as a one coat paint, it ends up requiring two coats so why bother since it's difficult to use? Is this meant to be used by only pros who are skilled at getting good even coverage in minimum amount of strokes? It's really hot here so paint will dry even faster.

My only option if I'm going with Behr is their Ultra line which is a step down from Marquee. What are you experiences with Behr Ultra and Marquee paints?