While I'm not entirely sure it's 100% analogous to Material Design, I'd say the term you're looking for is Human Interface Guidelines.
Answer from Connor Neville on Stack Overflow Top answer 1 of 4
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While I'm not entirely sure it's 100% analogous to Material Design, I'd say the term you're looking for is Human Interface Guidelines.
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On this page in Apple's website you'll find the phrase "iOS design language". The macOS design language for a long time was Aqua but since Mojave, Aqua is treated like a legacy term in the SDK.
Videos
Writing for interfaces - WWDC22 - Videos - Apple Developer
01:56:32
UI Design Livestream - Designing your first iOS app - YouTube
16:55
iOS Design Language App in Figma UI Design Step by Step - YouTube
01:32:59
UI Design Livestream: iOS 14 Design - YouTube
18:15
WWDC25: Get to know the new design system | Apple - YouTube
Medium
medium.com › design-bootcamp › apples-all-new-design-language-986cdc4c29b4
Apple’s all new design language. iOS 18 and Apple’s all new design… | by Ameer Omidvar | Bootcamp | Medium
March 17, 2025 - I think we can agree that the Introduction of iOS 7 set the path for GUI’s for the past decade, But i think it’s about time. ... Design is not just what it looks like and feels like. Design is how it works. I think that’s the point that a lot of designers might be missing that the ultimate goal is actually solving a problem. While aesthetics play an important role on the experience they’re certainly not the whole story. So the question is what’s the key to this next visual language to take advantage of new opportunities including a whole new spatial computing era.
YouTube
youtube.com › some gray things
How to Design Like Apple: A Simple Guide to Apple's Design Language - YouTube
In this video, we explore the signature style of Apple's design and how it has made their hardware products some of the most recognizable in the world. Apple...
Published April 23, 2023 Views 17K
MacRumors
forums.macrumors.com › iphone, ipad, and ipod touch › ios and ipados › older ios versions › ios 15
iOS design language | MacRumors Forums
February 22, 2022 - I've noticed there are certain elements in iOS design language which could be improved. 1) Apple should take a good look on iPhone's basic functionality. There are more and more amazing features with each iOS iteration. However, some basic apps look forgotten. First of all, why do we have...
Medium
medium.com › macoclock › how-apples-design-language-has-evolved-see-it-on-apple-s-event-invitations-2003-2018-3c8943c57403
How Apple’s design language has evolved? See it on Apple’s event invitations [2003–2018]
June 21, 2020 - The changes have appeared in iOS as well, since iOS 10 thin typography was replaced by more readability friendly San Francisco typeface. Icon shapes were made bolder, and rounded corner containers came back. Glass blur effect has been more popular than ever. Contrast and usability have been greatly improved too. In my opinion, the current Apple design language has reached maturity, and it will continue be used and improve for couple of years more.
Design+Code
designcode.io › ios-design-handbook
iOS Design Handbook - Design+Code
Learn Swift a robust and intuitive programming language created by Apple for building apps for iOS, Mac, Apple TV and Apple Watch ... After passing a test, we’ll award you with an online certificate. You can add them to your profile after completing the courses. ... My studies of swiftUI with a little help and inspirations of @designcodeio ...
Wikipedia
en.wikipedia.org › wiki › Apple_Inc._design_motifs
Apple Inc. design motifs - Wikipedia
November 22, 2025 - The Snow White design language established Apple as a design leader in the consumer electronics industry.
VLink Inc.
vlinkinfo.com › blog › ios-app-design-guidelines
iOS App Design Guidelines in 2024
October 1, 2024 - Clarity is the cornerstone of a well-designed iOS app. It ensures that users can easily understand and navigate the interface without confusion. By adhering to the following guidelines, you can create a clear and intuitive experience: Minimalist Design: Avoid clutter by focusing on essential elements and using ample white space. Clear Labels and Instructions: Use concise and descriptive language for labels, buttons, and instructions.