While I'm not entirely sure it's 100% analogous to Material Design, I'd say the term you're looking for is Human Interface Guidelines.

Answer from Connor Neville on Stack Overflow
🌐
Apple Developer
developer.apple.com › design
Design - Apple Developer
Find documentation and resources for designing great apps for Apple platforms.
🌐
Medium
medium.com › design-bootcamp › apples-all-new-design-language-986cdc4c29b4
Apple’s all new design language. iOS 18 and Apple’s all new design… | by Ameer Omidvar | Bootcamp | Medium
March 17, 2025 - I think we can agree that the Introduction of iOS 7 set the path for GUI’s for the past decade, But i think it’s about time. ... Design is not just what it looks like and feels like. Design is how it works. I think that’s the point that a lot of designers might be missing that the ultimate goal is actually solving a problem. While aesthetics play an important role on the experience they’re certainly not the whole story. So the question is what’s the key to this next visual language to take advantage of new opportunities including a whole new spatial computing era.
🌐
Quora
quora.com › Does-Apples-UI-design-language-have-a-name
Does Apple's UI design language have a name? - Quora
Answer (1 of 2): If you mean something like Google’s Material Design then no, Apple does not have a name for its design language (yet). Apple though has something called “Human Interface Guidelines” (I think this is the term you’re looking ...
🌐
YouTube
youtube.com › some gray things
How to Design Like Apple: A Simple Guide to Apple's Design Language - YouTube
In this video, we explore the signature style of Apple's design and how it has made their hardware products some of the most recognizable in the world. Apple...
Published   April 23, 2023
Views   17K
🌐
MacRumors
forums.macrumors.com › iphone, ipad, and ipod touch › ios and ipados › older ios versions › ios 15
iOS design language | MacRumors Forums
February 22, 2022 - I've noticed there are certain elements in iOS design language which could be improved. 1) Apple should take a good look on iPhone's basic functionality. There are more and more amazing features with each iOS iteration. However, some basic apps look forgotten. First of all, why do we have...
🌐
Medium
medium.com › macoclock › how-apples-design-language-has-evolved-see-it-on-apple-s-event-invitations-2003-2018-3c8943c57403
How Apple’s design language has evolved? See it on Apple’s event invitations [2003–2018]
June 21, 2020 - The changes have appeared in iOS as well, since iOS 10 thin typography was replaced by more readability friendly San Francisco typeface. Icon shapes were made bolder, and rounded corner containers came back. Glass blur effect has been more popular than ever. Contrast and usability have been greatly improved too. In my opinion, the current Apple design language has reached maturity, and it will continue be used and improve for couple of years more.
🌐
Prototypr
blog.prototypr.io › a-tale-of-two-design-languages-266ffea2ab0a
A Tale of Two Design Languages. Apple used to distinguish itself… | by Stefaan Eerdekens | Prototypr
June 3, 2018 - Apple used to distinguish itself between the other tech giants by putting design first and engineering second. But then, at the 2014 I/O…
Find elsewhere
🌐
Design+Code
designcode.io › ios-design-handbook
iOS Design Handbook - Design+Code
Learn Swift a robust and intuitive programming language created by Apple for building apps for iOS, Mac, Apple TV and Apple Watch ... After passing a test, we’ll award you with an online certificate. You can add them to your profile after completing the courses. ... My studies of swiftUI with a little help and inspirations of @designcodeio ...
🌐
Framer
pmflix.framer.website › store › how-to-design-like-apple-a-simple-guide-to-apple-s-design-language
How to Design Like Apple: A Simple Guide to Apple's Design Language — Premium {{M93GdmZjS}} Framer Template — remix.supply
How to Design Like Apple: A Simple Guide to Apple's Design Language is {{GIVfSyowu}} template made for Framer. 🍎 Apple's product design is instantly recognizable and admired for its simplicity and functionality.
🌐
Quora
quora.com › What-coding-languages-are-needed-for-both-UI-design-and-development-of-mobile-iOS-apps
What coding languages are needed for both UI design and development of mobile iOS apps? - Quora
Answer (1 of 3): Before you can begin creating iOS apps, you need a Mac if you don't already have one. Now that we've gotten that out of the way... An iOS application consists generally of two parts: 1. User-interface (UI) 2. Code The code you write performs operations that affect the UI caus...
🌐
Medium
medium.com › design-bootcamp › apples-design-system-a-journey-through-innovation-fc2b299a97e4
Apple’s design system: a journey through innovation | by Jason Deakin | Bootcamp | Medium
April 22, 2023 - When the iPhone was launched in 2007, it introduced the world to a new era of mobile devices. At the time, Apple’s design language was called skeuomorphism. The focus of this design system was to imitate the appearance of objects in the real world.
🌐
Wikipedia
en.wikipedia.org › wiki › Apple_Inc._design_motifs
Apple Inc. design motifs - Wikipedia
November 22, 2025 - The Snow White design language established Apple as a design leader in the consumer electronics industry.
🌐
Apple Developer
developer.apple.com › swift
Swift - Apple Developer
Swift is a powerful and intuitive programming language for all Apple platforms. It’s easy to get started using Swift, with a concise-yet-expressive syntax and modern features you’ll love. Swift code is safe by design and produces software that runs lightning fast.
🌐
Design+Code
designcode.io › ios-design-handbook-intro-to-ios-14-design
Intro to iOS 14 Design - iOS Design Handbook - Design+Code
Learn Swift a robust and intuitive programming language created by Apple for building apps for iOS, Mac, Apple TV and Apple Watch ... Site made with React, Gatsby, Netlify and Contentful. Learn how. Design+Code © 2025Terms of Service - Privacy Policy
🌐
Decipher Zone
decipherzone.com › home › blog › top 6 programming paths for ios app development in 2026
Top 6 Programming Languages for iOS App Development in 2026
October 21, 2025 - The main programming language for creating iOS apps is Objective-C, which is a combination of the C language and allows developers to include both C and C++ code. As a result, it is very flexible, strong, and object-oriented.
🌐
Wikipedia
en.wikipedia.org › wiki › Liquid_Glass
Liquid Glass - Wikipedia
1 week ago - Liquid Glass is a design language developed by Apple as a unified visual theme for the graphical user interfaces for its suite of operating systems. It was first announced on June 9, 2025, at the Worldwide Developers Conference (WWDC).
🌐
VLink Inc.
vlinkinfo.com › blog › ios-app-design-guidelines
iOS App Design Guidelines in 2024
October 1, 2024 - Clarity is the cornerstone of a well-designed iOS app. It ensures that users can easily understand and navigate the interface without confusion. By adhering to the following guidelines, you can create a clear and intuitive experience: Minimalist Design: Avoid clutter by focusing on essential elements and using ample white space. Clear Labels and Instructions: Use concise and descriptive language for labels, buttons, and instructions.
🌐
Apple Developer
developer.apple.com › videos › play › wwdc2025 › 356
Get to know the new design system - WWDC25 - Videos - Apple Developer
Liquid Glass marks the most extensive software design update we’ve made, reshaping the relationship between interface and content through a brand new set of heuristics. The result?
🌐
The Verge
theverge.com › news › tech › apple
Apple’s new design language is Liquid Glass | The Verge
Apple is launching a new design language. Liquid Glass will be available on all of Apple’s software.
Published   June 9, 2025