Sort of. It's more like "We're trying to figure out why X has gone down?" And so you present management with data that shows them why, but the why turns out to be their pet project that they like very much and fought very hard for and so they don't like the answer and they do all they can to poke holes in it while another manager actually wants that data so they can throw the pet project manager under the bus and it all turns into a stupid squabble... But ultimately no one really gets held accountable, especially not you, and everyone forgets about it until next week when some new flavor of the week is all the rage... But yeah - the money is whole a lot better than my call center days. And honestly - the drama's higher-class drama than was in the ol' call center. So there's that. :) In addition to Python (I actually don't even known Python), I'd recommend developing skills in SQL, Excel, Powerpoint and - if you get the opportunity - Tableau. Google Analytics is good for web analytics specifically - which is a specific form of data analytics but not a generalist skillset. (It's the form I have a job in - and would recommend - web analytics pays better than general data analytics, but is also harder to get into because fewer jobs.) Answer from hyrle on reddit.com