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Fifty game guides a month. Holy fucking shit. You're not in the news business anymore boyos, your job is strictly and literally to play video games and write descriptions of them. Could an editorial department even be more humiliated? It's clear their owner regards them as worthless.
Jesus this is like in Ghost when the badguy died at the end and those shadow things dragged him off to Hell or whatever. It's not "We regret having to shut down this delightful publication, but you know, blah blah economy!" or some face saving death like that. This is pure ignominious "Your editorial voice isn't worth the pixels, just write game guides, peons!"
This is so hilarious I almost feel guilty. It's too perfect. It's like a Requiem For A Dream tier bad ending for the publication as it previously existed. It's the video game journalism equivalent of an old man throwing dollars at them while screaming "Ass to ass!"
Looking at their YouTube pages, and it seems like while IGN gets the most views out of every "mainstream" gaming outlet, outside of gaming events it still struggles to get at least 50k views per video. Also, do people actually use these websites anymore?
IGN owns Humble Bundle, which sells and publishes games, so they can probably afford to keep going for a while.
I think IGN still survives because their guides are decent and have a pretty solid ease of navigation. Kotaku isn't long for this world, once their parent company inevitably loses their defamation lawsuit because Deadspin writers are every bit the racist dumb fucks Kotaku's writers are.
Honestly, this is good news for me. A lot of gaming news websites nowadays have become far too political and agenda-driven, not to mention their tendency to support company points of view for perks. To see Kotaku in financial trouble gives me hope that their brand of journalism is unpopular among the general population and will not last forever.
Sources:
https://www.oneangrygamer.net/2019/04/kotaku-and-other-gizmodo-brands-sold-to-great-hill-partners-to-become-g-o-media/81794/
https://www.niemanlab.org/2019/04/gizmodo-media-group-is-sold-to-a-private-equity-firm-and-univision-is-out-of-the-english-language-website-business/