Keyword research

April 15, 2025 - The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

November 21, 2024 - Keyword research is the practice of identifying the words and phrases people use to find things via search engines like Google. Learning how to do keyword research is a fundamental SEO task.

3 weeks ago - Keywords in this context are words ... research is done to identify the specific words or phrases that people commonly search for on Google so that you can strategically select which you want to target....

December 18, 2023 - Keyword research is the practice of discovering which organic search terms are commonly used in your industry & are valuable to your business.

November 5, 2024 - SEO keyword research tells you what your target audience is looking for online, meaning you can create content that includes those words and phrases.

July 23, 2025 - Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. These keywords serve as a connection between your content and your potential audience, ...

July 10, 2025 - Verifying that you are not a robot

Keyword research is a process of discovering how people are searching for something online, determining the keywords that support the objectives of a given piece of content, and understanding how those keywords should be strategically woven ...

Those words or phrases are known as keywords and play a vital role in how search engines like Google rank websites. Keyword research is figuring out which keywords your potential customers are searching for, so you can use them to optimize your ...

September 23, 2025 - This means your keyword research should focus on clusters of meaning by covering core concepts, supporting details, and related questions in every post and linking them together.

August 27, 2025 - At any step of the process, you can contact Research Help for additional support and guidance. Keywords are the terms you enter into a search engine or database to find information on your topic. You need keywords in order to start searching and your search terms will evolve as you learn more ...

Keywords should represent the main concepts in the topic you’re exploring. Generally speaking, they are single words or short phrases that can be combined in various forms to generate different search results. Even if you’ve never done academic research before, you probably already have experience developing keywords.

Keywords are the words that describe your topic of research. These can be individual words or a phrase. These keywords can be chosen from the sentence you create to define your research topic. Once you choose the significant words, you can then come up with synonyms, or words with similar meanings.

2 weeks ago - Traditional keyword research revolved around matching search phrases word-for-word. Today, AI-driven algorithms like Google’s BERT, MUM, and Gemini, as well as AI Overviews and ChatGPT-style search results, understand context, intent, and relationships between concepts. That means you no longer need to optimize for every variation (“best CRM,” “top CRM software,” “CRM tools 2025”).

January 15, 2025 - Before we dive into the technicalities around Keyword Research, let's first get our terminology straight. A search query, or query for short, consists of one or more keywords that are typed into a search engineSearch Engine A search engine is a website through which users can search internet content. Learn more. Keywords are incorporated into your content. You can incorporate one or more keywords. For the sake of ease, when I refer to 'keyword,' I mean one or more keywords.

2 weeks ago - In other words, keyword research is becoming more and more topical. It is no longer about finding one ideal keyword. It is about understanding the audience and covering the topic in a complex way. To put it simply – if the topic is well-covered, you can rank for keywords you did not even use in the text! (We’ll talk more about it in the last chapter.) This doesn’t mean ...

June 25, 2024 - The table shows keywords you rank for and the highest position you rank in (as of the date at the top.) If you see an icon in the “Position” column, it means your site appears in a non-standard search result known as a SERP feature. For example, the crown icon means that you own the featured snippet (the instant answer that typically appears at the top of the SERP). ... Organic Research will only show keywords if you rank in a top-100 organic position or SERP feature.

June 3, 2024 - Whilst this is a commercially valuable term, it is incredibly competitive meaning it will be hard to rank for. Instead, targeting a term such as “SEO agency manchester” which also has a CPC of $6.00 and keyword difficulty of 28 would be more achievable. A head term is a highly popular and competitive query that has plenty of search volume behind it. ‘Keyword research’ is an example of a head keyword with 7,100 monthly searches in the UK.

July 29, 2024 - Learn the importance of keywords in SEO and how to perform keyword research to create robust web content and boost traffic to your institution's website.

Keyword research is the process of identifying which keywords help a brand reach its target audience. By using keyword research tools, you can maximize the accuracy and efficiency of this task.