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Was dining at the Lazy Dog in Cupertino Main street when I learned about the beer club. Now for those unfamiliar it's a quarterly ($35) or yearly ($150) subscription membership to receive beer. It is an insane deal and I wanted to tell the world about it.
Upon signing up you receive a $35 dine-in or takeout credit essentially nulling the subscription cost. On top of that you get a free 8 pack (16 oz cans) of their in house beers (I recommend the Huckleberry Haze IPA), which is valued at $25. It also comes with a beer glass valued at $5 and a 4 pack (12 oz) of 1985 Voodoo Ranger IPA valued at ~$8. Also each month you get a free draft beer sampler when dining in valued at $10. It's already a great deal but it only gets better. You get priority seating (get bumped up when waiting for a table?), 10% off takeout and to-go orders, and complimentary draft upgrades (16 oz to 22oz).
I don't know how this is profitable for them but I'm not complaining. Just thought I should spread the word.