For completely fr⁤ee, Can⁤va is your be⁤st bet but you will be limited to basic images/icons. Can’t get too specific without paying. Since you already have a mock you want to expand LogoDiffusion might be better. You can upload your draft/sketch and have the AI generates variations based on your design. It’s $24/month but there’s a fr⁤ee tier to test). More on reddit.com

Looka.com. Easy logo generator and you’ll own the IP. Combine this with coolors.co to generate a colour palette and save the HEX codes. Have a quick read on the best types of fonts for headers and body text and pick a couple from Word. This becomes your basic branding and design language. Ensure everything you produce fits within these parameters and you’ll have the start of a brand. This will be sufficient to carry you well into 6 figures. As long as you’re not in the creative industries, most people don’t care too much for your brand so long as it’s consistent and not garish. My first brand was horrendous, we laugh about it now, didn’t stop it landing FTSE100 clients. They care more about what you can do them than pretty fonts and pictures. We started our first business brand first, with domain, website, email, Ltd etc. Now we just start talking to prospects to validate the ideas and build as we go. That said, there’s a lot more to strategic branding than just a brand guidelines document. It’s more about the purpose, stories, vision, mission, promise, strapline, and personality, all before your name, logo and colours. You’d be ahead of most business if you consider the above. Just ensure you prioritise action towards your goal rather than getting bogged down in picking the wallpaper. HTH More on reddit.com

https://namelix.com/ or https://app.brandmark.io/v3/

More on reddit.com

There are a handful of AI logo makers on the scene already. One I was toying with not only produces the logo and maybe some taglines (maybe it incorporated it?), but also then overlaid it across a bunch of possible use cases (business cards, website, mobile app, letterhead, etc.). Presumably, the next step would be an upsell to get business cards or envelopes printed and shipped. The couple that I have tried allowed a free use and then probably had a watermarked result. Google around and you'll find some to play with. DALL-E and Midjourney are perfectly capable but are presumably going to be less automatically tuned toward logos (plus they are atrocious with letters and words in my experience). More on reddit.com