marketing agency cost reddit

What's a fair price to pay a marketing agency?

reddit.com › r › PPC › comments › mek4i2 › whats_a_fair_price_to_pay_a_marketing_agency

For my agency, we would be in the market of charging $1.5K-3K for managing adspend of that size - depending on the quantity of campaigns and the specific products you’re selling. Basically, if the ads are relatively set and forget but need a pro to manage, it would be on the lower end. But more intensive campaigns that require constant monitoring, updating, & reporting, etc... would be on the higher end. Hope that helps. Answer from ben_lowe99 on reddit.com

reddit.com › r/ppc › what's a fair price to pay a marketing agency?

r/PPC on Reddit: What's a fair price to pay a marketing agency?

March 27, 2021 -

I'm hoping someone who works in the industry can give me an answer. We would be spending about 5-10K per month on ads.

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The agency's fee probably depends on their level of involvement. Like, is it just ad management, or do they do some extra work for you? Generally, most agencies I know of or have worked with charge a percentage of ad spend. The last one I worked with sucked, definitely not worth the handsome amount I was giving them monthly. Very passive (lazy), no optimizing, no adjusting based on performance. I relocated my budget to do some SEO, working with this agency called Gr⁤owth Partners Media now. Not cheap, but a good value for money, considering the range of things they do for me, both on-page and off-page. Been seven months, and I'm getting more qualified leads and steady traffic gr⁤owth. The point is not what you pay but what you get for that money.

reddit.com › r/marketing › marketing agency fees - how much are we looking at?

r/marketing on Reddit: Marketing Agency Fees - How much are we looking at?

October 16, 2019 -

So I've been beating myself mentally over this and can't come to a conclusion, would love to have your insight.

I run a well established web design & marketing agency (and no - I'm not a 13 year old who is making millions weekly with social media marketing ), and I'm looking for serious advice for those of you that work for an agency, own one or are currently using one for your business.

I'm looking to optimize our internal operations and part of this strategy is to establish a fixed bracket agency fee system to speed up the proposal process.

For example:

Campaigns between $0 - $3000/mo in ad spend is a $1,000 management fee
Campaigns between $3000/mo - $5000/mo in ad spend is a $2,000 management fee
Etc etc

I hope the example clarifies the idea. The setup fee & landing page cost will be separate for the example listed above. I believe we would have a complexity modifier (i.e an additional 15% of management fee if the project is complex) but this is a bit more advanced.

Currently we are wasting too much time trying to price a project when it should be a bit simpler.

What processes/systems do you have in place for the quoting process on paid search & paid social campaigns?

Any insight appreciated!

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Three words: Point-Based Pricing. Was a game changer for me.

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Another great answers on here. What I will say is that our last ads manager was charging 2,500 pounds a month retainer fee. 3 months paid for upfront and then month to month.

reddit.com › r/smallbusiness › to those with a successful marketing agency, how do you price your services?

r/smallbusiness on Reddit: To those with a successful marketing agency, how do you price your services?

November 7, 2022 -

I have a number of questions to my fellow agency owners.

To preface - I am a the COO of a medium sized agency on the East Coast. We do good business, but with things tightening up economy wise, I think we need to make some adjustments to our pricing strategy.

Our model right now is a retainer, which works okay. We have a few levels of retainer. The problem is that sometimes clients are going above what is covered by the retainer, and then kicking up a fuss when we bill them additionally.

So I'd really like to hear from other agency pro's - what's the best pricing model for your agency? Hourly based pricing seems to common.

Thanks!

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I use hourly now as a consultant, and for most of my 23 years with a large staff, we generally used hourly. It's a horrible system to extract value and should be avoided if at all possible, which it nearly never is. You can only be successful with retainers if you stay on top of them and inform your client when they are in danger of going over and either kick some work down the road or agree on additional billing. Retainer billing does not liberate you from tracking your hours, which I feel like is the reason many people do that. Most agencies are in a distinct danger of getting caught in a squeeze right now with pressure to reduce or carefully manage costs from clients at the same time your costs are increasing and you are dealing with the same inflation and increase in costs for employees. Value pricing is the best ... Drew McClellan has a lot about it on his podcast but I found it hard to break into. You will do better in a specialty niche than you will if you are a generalist. I have the luxury of being small and having a fairly defined target in terms of what I want to make. I found letting go a lot of clients that were going over budget did not have any impact on my bottom line. There was a small hit on top-line, but I really wasn't making any money on them. Now I mostly take Tuesdays off and don't work on the weekends and I make the same amount of money. Like magic.

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Hey, There’s a variety of standard pricing models you can employ in your business, but in my experience, the best pricing model for agencies is a value-based one.There are many reasons this is your best approach. Consider these two quick stats: According to Hubspot, taking a value-based approach to pricing can boost profits as much as 50% over a traditional market-based approach. Small changes to your pricing models can have a big impact – studies by pricing experts out of McKinsey & Company found that a 1% bump in prices can result in an 11.1% increase in profits – a 10x return! (HBR) Value pricing allows you to get paid based on the value you create for clients (and not just on the resources you expend in creating deliverables for them). Consider a web design agency. If they employ a time-based pricing model in quoting a project to a prospect, they might find it hard to justify more than $5,000 based on the hours it will take.This might feel frustrating for the agency owner, but that’s because we’re still trapped in a limited paradigm (i.e. time-based or “Cost Plus” pricing). By shifting to a value pricing approach, we can begin to charge more than $5,000. Let’s say that you’ve worked with similar clients in the past, and were able to increase their on-site conversion rates to the point where they were earning an average of $200,000 more per year directly from their websites.That’s $200,000 in profit directly attributable to your interventions. In this case, it would be very reasonable to charge say 10% of that as the project fee (i.e. $20,000). Hope this helps. Cheers!

reddit.com › r/marketing › agency owners: how much should i charge for a multi-million ad account?

r/marketing on Reddit: Agency owners: How much should I charge for a multi-million ad account?

November 12, 2021 -

Hello,

I have been working in digital advertising for 5 years as an agency owner with a small team of 3 campaign managers.

Today I have the opportunity to land our first huge account with 3-5 millions USD for media buying on Google, Facebook, YouTube & Display.

This is another league and I have actually no idea how much I should charge for the campaign management (account setting, media buying, optimization, but no creation).

Should I charge my usual commission on ad spend (around 10%), especially given the fact that I will probably need to hire 2 additional team members? Any advice is welcome!

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We used to pay 5% to ad agencies for approx $4 million annual ad spend. It went up to 7% if ad spend reduced to under $100k per month.

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congratulations, very good problems to have, as I like to say!

reddit.com › r/digitalmarketing › how much to expect to pay a good digital marketing agency?

How much to expect to pay a good Digital Marketing Agency? : r/DigitalMarketing

January 14, 2025 - What kind of service business is it? Nearly every agency should be worth $1000 a month, this is roughly 10 or less hours of administrative work. It covers reporting, some meetings, and some emails. Keep in mind the rate for your contractors and the rate of the marketer are likely similar.

reddit.com › r/smallbusiness › marketing agency?

r/smallbusiness on Reddit: Marketing Agency?

December 2, 2025 -

How much should I be paying for a marketing agency? Ideally I'd like someone that can do my SEO and generate content for me

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I pay my niece, she's half my age ( so knows way more about all the newest tech, trends, etc ) and also gets graduation credits for the portfolio work she does for my business.. Win win.. Before that, I paid one of my warehouse workers "by the project" to setup funnels, update organic, etc - that turned out so well they were promoted to sales manager and eventually hired their own local seo company to take over advertising because they were too busy selling!! Ymmv

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Pricing depends on scope, but the range most businesses land in is tied to how much real work goes into SEO. When you bundle technical SEO, ongoing optimization, and content production, the monthly fees typically fall between mid-four figures and low-five figures because ranking movement requires a consistent volume of high-quality pages, link acquisition, and technical fixes. If someone offers it for a few hundred dollars, the usual pattern is thin content, outsourced articles, and no real technical improvements. In my experience reviewing dozens of SEO retainers, the common pattern is that meaningful progress happens when a business gets 6 to 12 well-researched pieces of content per month plus technical changes based on an audit. That workload normally costs 3k to 8k per month depending on industry competitiveness. Agencies charging 1k to 2k often deliver keyword-stuffed posts or repurposed AI content, which rarely moves rankings in competitive sectors. A helpful next step is to define exactly what you want: monthly content volume, technical audit frequency, link-building expectations, and reporting cadence. Once you have that list, compare proposals side by side, gaps become very obvious, and it prevents you from overpaying for vague retainers.

reddit.com › r/ppc › what should a marketing agency charge it's clients in % to their marketing budget?

r/PPC on Reddit: What Should a Marketing Agency Charge It's Clients in % to their Marketing Budget?

September 3, 2024 -

I was doing some research and I heard from multiple sources that a marketing agency should charge its clients no more than 20% of its total marketing budget.

My question is how accurate is that? and also does the 20% come out of the total budget? or is that extra over the budget? So like for example If a company's marketing budget is $30,000/mo in META ads, does my retainer come from the $30,000 or would that be an $6,000 over the marketing budget?

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I wouldn’t choose such model to be honest, its good for scaling, but not a long term strategy, eventually client will feel like the company increases spend at the expense of roas, or that everything works without the agency actually doing anything important I assume if you really want to have a piece of that budget, it better to have a fee + % of KPI. KPI could be leads, sales, roas, calls, cpl, cpp etc

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Agency I work for sort of identified the sweet spot for fees and we just charge a flat rate. Helps filter out some clients we're not a fit for, and then there's not this underlying feeling from the client that we're just making budget recommendations to increase our fee. I've personally never found that the work increases the more the budget does. If anything my larger spending campaigns are easier than low spending ones. Can identify trends and red flags way faster.

reddit.com › r/digital_marketing › pricing for agency services

r/digital_marketing on Reddit: Pricing for Agency Services

December 9, 2023 -

I am connecting with a handful of marketing agencies for my SMB and wanted to see what is typically charged for services.

Is $7500/mo a good price for SEO/Social/Website Services? Agency has clear results and I see the value in their work

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whats the time-frame or contract length? But yeah sounds about right

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That sounds reasonable. As an agency with 20 years of experience and a proven track record, we usually charge $2K or 3K /mo for just the full SEO campaign, depending on the scope of work.

reddit.com › r/ppc › how do digital marketing agencies set their prices?

r/PPC on Reddit: How do digital marketing agencies set their prices?

March 31, 2021 -

Im looking into opening my own digital marketing agency (in Europe, not other continents)

I will be offering

Complete Google Ads
Facebook Ads + Instagram (posts are extra)
E-mail marketing
copywriting / descriptions
in-house graphic designer (extra)

*by extra I mean it is outside the “main fee”

I was thinking somewhere along the lines of €199/ month for basic (monthly meeting with customer)

€399/ month for small business (bi-monthly meetings with customer)

€599/ month for big businesses (weekly meetings with customer)

customer has to deposit their budget for each.

I have little to no expenses. E-mail marketing and copywriting are my connection that will do it at first “freelancing” with a possibility of joining after a few months of growth.

I have already customers lined up, waiting for me to open my doors.

Is my pricing logical? Too much? How do i price myself in a manner that would respect the industry and myself and my organization?

Edit: so many helpful comments! Thank you everyone!

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My agency charge a flat fee of £1000pm + 10% of ad-spend. If they want landing pages they are £350pm each

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Keep in mind that you are basically selling your time. Any meeting with a client comes with overhead in preparation, post planning, communication and so forth. For every billable hour you can basically calculate 1.5 times that in non-billables. Then you'll need to put aside money for taxes. Depending on where you live that can be anywhere between 20-45% of your revenue. Meaning your net profit could potentially be roughly half of what you bill your clients. Be sure about what you want to earn and have available at the end of the month. What do you need to put food on the table? What do you need to a nicer house? And how will you finance your retirement. You are your own boss, but that also means that no one else look out for you.

Find elsewhere

Google Bing Mojeek

reddit.com › r/emailmarketing › how much does an agency cost to run email marketing for me monthly?

r/Emailmarketing on Reddit: How much does an agency cost to run email marketing for me monthly?

September 14, 2022 - I’m not trying to sell but I’m asking because I’m genuinely curious, is my pricing and offer horrible? I charger $1,500-$2,000 a month depending on work load and then 10% of profit after 200% of our monthly cost.

reddit.com › r/marketing › digital marketing agency pricing

r/marketing on Reddit: Digital Marketing Agency Pricing

September 5, 2022 -

I was thinking of starting my own digital marketing agency. I have about two years experience generating leads for financial service niches.

My objective would be lead generation, helping local businesses generate phone calls, contact forms, and/or appointments through Facebook ads, Google ads, and SEO. I would be using High Level to help with the call forwarding, sending SMS, email, and automation. Clients would have access to subaccount.

My price would be $2,500 monthly retainer + 10% ad spend.

Service includes reporting, creating landing pages, campaign set up, ad copy, ad creative, retargeting, implementing SEO strategies such as GMB management, listings, link building, content writing, keyword research, updating meta descriptions, and titles.

Do you think there is a market for this type of service and is the price reasonable to the services provided?

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Yes and yes.

The big thing is to sell the benefit/outcome not the features.

So instead of saying, "For $2,500 you'll get custom ads, landing pages, and SEO strategy."

Say: "For $2,500 I'll help you get 100 qualified leads a month for your business."

Also, on your sales calls make sure to fully understand their pains and needs before you pitch your service and say your price.

In the beginning:

Ask questions and follow up questions
Restate what they said so they feel heard
THEN make your pitch + price
Use stories and analogies to explain concepts

Hope this helps! :)

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What are the deliverables for 2500 a month?

reddit.com › r/agency › what is your pricing for performance marketing?

What is your pricing for performance marketing? : r/agency

April 14, 2024 - Do you also get paid on the performance of the campaigns? When you say performance marketing I'm thinking the payment you receive based on the tangible value you've delivered such as CPC, cost per view, cost per lead, sales, or number of sign-ups to newsletter.

reddit.com › r/marketing › how is pricing determined if i were to hire a marketing firm for my seo and social media management?

r/marketing on Reddit: How is pricing determined if I were to hire a marketing firm for my SEO and social media management?

May 7, 2021 -

I don't really know anything about this space so I'm wondering what to expect in terms of pricing.

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You know its an SEO question when everyone says "It depends" in their answer. We charge $2000/mo for SEO. It depends how big your website it is and what kind of business you are, but that is our baseline for local service based businesses. What kind of business do you own? The SEO firm should start with updating the site technically, make recommendations on what additional pages you need, and then spend a signicant amount of time writing and adding new content for you to help rank for your core keywords.

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Pricing is determined largely by the value of the project to your firm. That’s why some companies charge $300 a month and some charge $300,000. It’s all about supply/demand and competition.

reddit.com › r › PPC › comments › rgtt7p › how_much_should_i_expect_to_pay_an_agency_with

Reddit - The heart of the internet

April 11, 2021 - I am self taught PPC specialist but I feel like I now need a proper agency to help me maintain a decent ROAS but before I go out looking, I need to know how much will it cost me?

reddit.com › r/advertising › how do agencies charge their clients?

r/advertising on Reddit: How do agencies charge their clients?

August 29, 2018 -

I’ve got 15 years experience as a writer and creative director in New York, and would one day like to open my own shop. The biggest problem I can think of though is I’ve never once seen the financial side of things. I have ZERO idea what an hour of someone’s time should cost. I can ballpark how much a project would cost, but only if I’ve worked on something similar in the past.

Anyone have any suggestions or resources for learning that side of the business?

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Lots of great stuff here, but I’ll add this. When you’re coming up with hourly costs, rule of thumb: take your employee’s hourly gross salary, and multiply by 3. So if you have a junior employee making $25 and hour, cost to client is $75 an hour to cover overhead and margin. Not a hard and fast rule, but a good back-of-the-envelope shortcut to ballpark projects.

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You need to get in business with a suit or a project manager/producer (or at least have a chat with one!) At a high level, it cost out the same as any business - labour + overhead = cost... here's an example using really round and fake numbers... let's say I want to buy a simple ad campaign from you - a single OOH execution. You determine that it will take 20 hours of you ($270/hr), and 20 hours of your partner ($270/hr) to concept the execution, including a round of amends for the client. It will then take 40 hours of a graphic designer ($190/hr) to churn out the production ready files for the client's media partner. Throughout all of this, there are 10 hours of your suit ($250/hr), and 10 hours of your producer ($230/hr) to make it all happen. That's 100 hours total, or $23,200. Now, everyone has a different hourly rate - this is because that hourly rate has to cover a few things... your salary (actually the average salary of someone in your job title), a percentage of the salary of Alice in accounts payable, a percentage of the rent and utilities for your fancy office, a percentage of the cost of those snacks in the kitchen and the beer in the beer fridge... you get the idea. Then we get to margin - margin is essentially your profit once you've covered all of your costs. Some agencies bake their margin in to their hourly rates (using our example above, let's say it only took $180 to cover your salary and overhead, and the rest was profit margin) and create special discounted rate cards for clients as necessary. Some agencies apply their margin to the total at the end (so for example the grand total would come out to $15,466 and we would apply the margin to the end) There are benefits to both. Baking the margin in to the rate gives you greater "transparency" with the client to show them your hourly breakdown, and gives you the discretion to give discounts to the bottom line or freebies knowing how much margin you have to play with within your budget. Adding your margin on to the total at the end gives you greater flexibility to play with the total budget number and allows you to make on the fly decisions about cost, but lesser transparency to client about 'discounts' you may be giving them (i.e. you may choose to only make 40% margin on a project to meet their budget, but they don't know you're giving them a discount... on the flip side, you may be able to make 55% margin on another project in the future). Say for example your client only had a $23K budget. With the margin baked in to the rates, you could either try to cut an hour of someone's time to reduce your budget, which would take you below the 23k (losing out on money!) or you could discount the project by $200 to come to an even $23k - fine to do when you're small, but becomes a bit of an administrative nightmare once you're larger and have systems that don't necessarily play nice with weird discounts like that. If you're adding your margin on at the end, you can just bill the client an even $23k and retrofit your margin to make up the difference, maximising profit for the work being done. Hope that helped. The real fundamentals is really in estimating how many hours a piece of work will take to do, and working out what your base rate for each role is - taking in to account salaries AND overhead costs!

reddit.com › r/marketing › prices for marketing agency services

r/marketing on Reddit: Prices for Marketing Agency Services

November 25, 2022 -

Digital Marketing Agencies - what services do you provide and what do you charge for these services? Interested in seeing if my own prices and services are comparable. I know this ranges from what is specialized in, I’m just curious what everyone charges to stay competitive.

Thanks! :)

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Here: https://www.dropbox.com/s/ec013nkbuzqfbr8/Agency-Pricing-Guide-2022.pdf?dl=0

And here: https://www.dropbox.com/scl/fi/vq6h8ybvwevw9xfu7trc8/The-5-Most-Common-Agency-Pricing-Model.pdf?rlkey=3giugo0njkcron21rcewcrw6q&dl=0

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reddit.com › r/digital_marketing › looking for a reddit marketing agency

r/digital_marketing on Reddit: Looking for a reddit marketing agency

3 weeks ago -

So I keep seeing these twitter posts about indie hackers doing $10k months, $20k months from posting on reddit and i am honestly getting frustrated. I KNOW it works, i see the success stories almost every week but i cant crack the code.

We are at $4k MRR now, solid product market fit, good retention. but we've maxed out our current channels. Twitter and SEO have been good to us, but growth is plateauing.

Me and my co-founder spent 2 solid weeks trying to figure reddit out. posting in relevant subs, testing different approaches, timing our posts but nothing worked our posts got removed or we got banned.

What I need: A legit reddit marketing agency that actually understands the platform and can help us scale.

What my product is: An AI financial tracker that helps you understand and control your spending intelligently. We are past the MVP stage

Budget: Willing to pay for good results that wont cost us a hefty amount

Really want to crack this nut because I believe it can convert crazy if executed well

Edit: Appreciate all the suggestions and DMs. I tried vetting a bunch of them, but most don't even do reddit marketing just general marketers trying to close a deal. However, I’ve got discovery calls booked this week with M81 and two other consultants from the thread and DMs. I'll update you guys in a few weeks if we get some traction.

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had a client with a tech product last quarter, we ended up outsourcing to m81 for the reddit stuff. they delivered solid results

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I went through this recently and here is what I found: Soar - gre⁤at team but pricey. and i am still not sure if they do everything or pass work to freelancers InterTeam certified Red⁤dit partner and good for ads and tracking. The Red⁤dit Marketing Agency - professional at reasonable price. Sociallyin is mainly a paid social agency but they include Red⁤dit for consumer brands. Brandetize has DTC experience and uses Red⁤dit as part of their channel mix. Foundation were early specialists but the cost is extremely high. Red⁤dit Agency - Tried this guy originally but all accounts got closed creating brand issue.

reddit.com › r/facebookads › what’s a reasonable price to pay an ad agency?

r/FacebookAds on Reddit: What’s a reasonable price to pay an ad agency?

September 10, 2024 -

My current agency charges me $3000 a month for just meta ad management (no email marketing, no creative creation). They drive good sales for my business, but the monthly fee is seriously eating into profits ( $6K a month vs $9k).Am I getting scammed, or is this reasonable for account management?

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That's pretty cheap. Cheapest I've paid is $2500 a month + 10% ad spend. most expensive was $10k a month plus 10% ad spend. None of them were as good as me learning and doing it myself.

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Is $3000 a lot of money to spend with an agency...oh hells no. Having worked at agencies in the past I've had clients spend 10x and even 100x that. But, in this day and age. I tell every client that I have ( as a copywriter / marketing consultant ), big or small, that if they're going to go agency route, they had better have a system and reporting to show the return. We live in a tactical age. If you're spending $3k, you better be making $5k back, minimum, and preferably $30k. Why pay for the infrastructure and overhead of an agency unless it's too hit GO on the scale button.

reddit.com › r/marketing › digital marketing agencies? all a big lie?

r/marketing on Reddit: Digital marketing agencies? All a big lie?

September 7, 2022 -

How much do digital marketing agencies cost per month? These fake digital marketing gurus claim they can charge 4k - 10k per month for their services… however the average retainer fee of a digital marketing agency costs £978 a month? How does this work?

Top answer

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Not a lie but there's so many different kinds of marketing agencies. However think about it this way. If you were to hire an in house digital marketing team, let's say 3 people, and you paid them decently but not great, you'd spend about 15k a month on their salaries. So is 4-10k a month really ther crazy? No. Is 1k a month crazy? I'd say so. You're probably not going to get great marketing for that price.

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The big lie in digital marketing is that there are a ton of people that will take your money to tell you what to do. Very few can actually have the hands-on-keys know how to implement a strategy and even fewer can create the amount and variety of quality content needed to feed a modern brand.

reddit.com › r/ppc › ppc agency costs - how much are we looking at?

r/PPC on Reddit: PPC agency costs - How much are we looking at?

September 21, 2019 -

So I've been beating myself mentally over this and can't come to a conclusion, would love to have your insight.

I'm looking to optimize our internal operations and part of this strategy is to establish a fixed bracket agency fee system to speed up the proposal process.

For example:

Campaigns between $0 - $3000/mo in ad spend is a $1,000 management fee
Campaigns between $3000/mo - $5000/mo in ad spend is a $2,000 management fee
Etc etc

Currently we are wasting too much time trying to price a project when it should be a bit simpler.

What processes/systems do you have in place for the quoting process on paid search & paid social campaigns?

Any insight appreciated!

Top answer

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The best pricing is one that is simple to understand and clients know what they are getting charged. Pricing is a strategic endeavour as it can signal what type of agency you are and who you want as clients. There is no right way to price as an agency.

A lot of our clients are USA, UK or EU based and thus they think our pricing is fair. It's usually fellow Canadian clients who don't get what it costs to manage or run an agency. Or they hired some smooth talking big agency with cheap rates and saw no results.... but now don't want to pay even more.

Our agency charges a monthly fee + 10% of ad spend and it works well for us. We also turn down or have potential clients say no because they think we are expensive. You get what you pay for in the end and we don't want cheap clients who will want daily calls and give us no time to work on accounts.

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It mainly depends on what makes sense for you and/or client (company /business size, etc.).

You could do something or a combination of the below:

Minimum fee for up to certain budget thresholds (like the ones you mentioned)
% of the client's ad spend (the higher the budget the smaller the percentage you'd charge)
Hourly rate (depends on the size of the client mostly) this is pretty straight forward.
Value-based rate or success fee (for clients focusing more on the performance side) while these can be tricky, if you are able to deliver results then the more they make, the more you make.

Unfortunately, the concrete pricing structure (i.e. amounts you should ask for) are dependent on your size and successes as an agency and it might take a lot of tweaking especially at the beginning.