DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
As you review your marketing technology stack, consider investing in a tool that automates data collection and aggregation across various platforms. We’ve compiled a list of ten marketing analytics platforms to help you see your campaign performance across multiple marketing channels in one place.
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - I tested 30+ tools and these are the top 7 marketing analytics tools of 2025 to track performance, optimize campaigns, and drive results. Here's my review.
For those in marketing analytics: What tools do you use for your job/career?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
31
68
September 20, 2021[Ultimate List] A list of Marketing Tools That I’ve tested over the years and found helpful to do better marketing with less work. More than 50 Tools To Help you with Marketing, Copywriting & Sales!
Saved! Thank you! More on reddit.com
75
268
June 24, 2022For those in marketing analytics: what tools do you use for your job/career?
My previous role was marketing analytics. The tools I used the most were: Excel You can do a lot of cleaning, aggregating, calculations, visualizations in Excel. Especially if your data isn’t huge (under a million rows). PowerBI (or Tableau would be good) Once I started syncing/uploading data into PowerBI and creating self-service dashboards … my team was so happy. Instead of updating 70-slide PowerPoints every week, I just appended updated data in PowerBI and they could view it in the dashboard I already built. We could view data across all channels in one spot. A/B testing Specifically we used Adobe Target, but knowing the statistics of hypothesis testing is good. Also how to come up with a good hypothesis statement and pick the right key metrics is important. Web, social media, email, search analytics platforms We used Adobe Analytics for web, Sprinkr for social media, SalesForce for email, and Google for search. This is going to vary by company though. But knowing how to find the data you need and either build a dashboard within the platform or export the data to analyze elsewhere (Excel, PowerBI) is necessary. other … My job didn’t require SQL, but knowing SQL is important for a lot of jobs since that’s the only way to get your data. Additionally, my boss and I started using Python and R to work more efficiently. You can write code to automate stuff that you do manually in Excel or elsewhere, especially stuff you have to do over and over. So while it’s not always necessary to know Python or R to get a job, it can allow you to be a lot of effective. More on reddit.com
23
50
June 29, 2021Anyone else hate all marketing analytic tools? They’re all just as useless as the other.
Been working in marketing for 7 years and there's still nothing I find more useful than exporting data into CSVs, Excel, and conditional formatting ¯_(ツ)_/¯
More on reddit.com 97
68
July 31, 2020Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
What are the top analytics tools for marketing strategy?
Semrush and HubSpot Marketing Hub are top choices. Semrush supplies competitor benchmarking and SEO performance data, while HubSpot links campaign analytics to customer journeys for strategic planning.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
Why do I need a marketing analytics tool?
Without analytics, you’re guessing. These tools reveal what’s working, what’s not, and how to optimize your efforts. They provide data on ROI, customer engagement, and performance trends so you can refine strategy and maximize budget.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
Videos
01:21
Top Marketing Analytics Tools in 2024 - YouTube
03:52
What Are Marketing Analytics Tools? - BusinessGuide360.com - YouTube
00:52
Marketing Analytics Tools - Introduction | Knowledgecity - YouTube
11:38
Understanding Digital Marketing Analytics (Metrics and Tools) - ...
14:53
20 BEST Digital Marketing Tools to Grow Your Business in 2025 - ...
59:57
Intro to Market Analytics & Data-Driven Marketing Decisions - YouTube
Funnel
funnel.io › blog › marketing-data-tools
Marketing data tools you can’t live without
July 16, 2025 - These robust software solutions ... article, we'll explore some of the top marketing data tools available today and how they can help businesses succeed in the competitive world of digital marketing. Marketing analytics is a broader category and has a wider range of tools than ...
AgencyAnalytics
agencyanalytics.com › blog › best-web-analytics-tools
23 Best Web Analytics Tools - AgencyAnalytics
August 26, 2025 - Web analytics is the best measurement tool for evaluating marketing campaign effectiveness. It enables your agency to automatically track key site performance metrics like UTM tracking, bounce rates, conversion rates, monthly unique visitors, and more.
Smart Insights
smartinsights.com › home › blog › the best free marketing tools that every hands-on marketer should use [25 recommended tools]
8 free online marketing tools for every “hands-on” marketer
September 1, 2025 - When linked with your Google Analytics, it gives you invaluable insight into your conversion rates for different keywords too. While I'm talking SEO, I have to give honourable mentions to these two SEO tools I still use regularly. First, Screaming Frog , a site crawler that indexes small sites for free and highlights errors and insights on articles and Yoast - useful if your site is running on WordPress. Many marketers ...
DEV Community
dev.to › synergistdigitalmedia › synthetic-data-in-marketing-analytics-how-to-track-conversions-without-creeping-everyone-out-51e8
Synthetic Data in Marketing Analytics: How to Track Conversions Without Creeping Everyone Out - DEV Community
2 days ago - Tools like PyMC3 and Stan make Bayesian modeling accessible. The learning curve is real, but not insurmountable. If your team can handle Google Analytics, they can learn basic Bayesian approaches. Federated learning trains models across decentralized data without centralizing the data itself. Originally developed by Google for Android keyboard predictions, it's increasingly relevant for marketing ...
Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
1 month ago - Discover the 24 best marketing analytics tools for 2025. Compare features, pricing, and integrations to boost your campaigns and drive business growth.
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - When you think of a marketing analytics tool, Google Analytics is likely the first one that comes to mind. A free, foundational resource for marketing data analysis, Google Analytics is where many other marketing analytics tools on this list pull parts of their data.
Amplitude
amplitude.com › blog › marketing-analytics-tools
Marketing Analytics Tools: What They Are and Why They Are Important | Amplitude
March 17, 2025 - Email marketing analytics tools help track how your mailing list subscribers interact with your emails. They allow you to track how many people opened it, if they read it to the end, or closed it immediately. Email marketing analytics tools provide data and insights that help guide marketers on how to build and strategize email marketing campaigns for better results.
Madgicx
madgicx.com › home › blog › the 17 marketing analytics tools recommended by the pros
The 17 Marketing Analytics Tools Recommended by the Pros
June 13, 2025 - Pricing: Mixpanel starts at $28/month for their Growth plan and offers a free plan with limited analytics. According to their website, startups founded less than five years ago that received $8m in funding or less can receive their first year free on the Mixpanel Growth plan. This tool is for: SaaS product/marketing/customer service teams that want to understand the actions users take inside their apps. Next up is Databox. Like most of the others on this list, Databox's tool allows you to build data dashboards from a variety of other sources and pull them all into one place.
HubSpot
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software provides the performance insights needed for Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys. The four stages are Express, Tailor, Amplify, and Evolve. HubSpot’s analytics tools are especially valuable during the fourth stage (Evolve, when you're optimizing campaigns based on real-time data) and helps inform the second stage (Tailor, by showing which personalized content performs best with different audiences), ensuring you can continuously improve results rather than waiting for quarterly reviews.
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 20, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
Top answer 1 of 13
24
You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
2 of 13
10
Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
Salesforce
salesforce.com › marketing › analytics › tools
5 Best Marketing Analytics Tools for 2025 | Salesforce US
Integration with Microsoft products and third-party tools: Connects Power BI to existing data sources, including Microsoft products and other marketing programs. Adverity is a marketing analytics platform that unifies marketing data from various online and offline sources.
Whatagraph
whatagraph.com › blog › articles › ai-marketing-analytics-tools
6 Best AI Marketing Analytics Tools in 2025 | Whatagraph
February 20, 2025 - Databox is a data reporting and analytics platform for growing businesses. You can integrate with 100+ marketing tools and connect custom data through Google Sheets or Excel.
HubSpot
blog.hubspot.com › marketing › content-marketing-analytics
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
December 31, 2024 - To truly gauge brand awareness, ... social listening), downloads, video views, referrals, and resource/document reads or shares. Customer Loyalty. The amount of content that your current customers consume and/or engage with (e.g., if a current customer is a blog subscriber who receives articles in their email inbox weekly). Upsell/Cross-sell. Sales for new, additional, or upgraded products that you offer. I find content marketing analytics tools are indispensable ...
The CMO
thecmo.com › home › tools › 19 best email marketing analytics tools reviewed for 2025
19 Best Email Marketing Analytics Tools Reviewed for 2025
October 24, 2025 - Explore this detailed compilation of email marketing analytics tools, outlining each tool’s prime use case, notable features, and pros and cons. ... Omnisend offers a comprehensive view of email campaign metrics in one dashboard. Omnisend is a marketing automation platform designed for ecommerce businesses, providing tools for email marketing, SMS messaging, and web push notifications. It enables businesses to engage with customers through various channels, build their contact lists...
ThoughtSpot
thoughtspot.com › data-trends › analytics › marketing-analytics-tools
8 Best Marketing Analytics Tools to Use in 2025
July 29, 2025 - If you've found your way here, ... tool that delivers real, actionable insights into your marketing strategy. Great news—our team at ThoughtSpot has done the heavy lifting for you. After evaluating a wide range of marketing analytics platforms, we’ve handpicked the very best to help you make impactful decisions. Here are our top picks: ... We’ll kick off this list with a shameless ...
ContentSquare
contentsquare.com › guides › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
October 7, 2025 - SEMRush: comprehensive SEO, content marketing, competitor research, PPC, and social media marketing platform ... Traditional web analytics tools help you understand who visits your website and what user interaction is taking place.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics ...