January 22, 2024 - Explore marketing budget allocation trends for 2021, marketing budget percentage of revenue, and digital marketing budget. Download template.

July 18, 2025 - Budget allocations towards analytics appear to be very low on the priority list; however, Gartner segmented analytics into three core marketing functions and, when combined, account for almost 30% of budget allocation: ... According to Deloitte, digital marketing will continue to be prioritized in 2022. In addition, investments in data-driven marketing have increased since February 2021.

January 28, 2021 - Here’s the best way to budget your digital marketing dollars for 2021—from determining campaign planning costs to evaluating necessary expenses of software and tools.

September 4, 2020 - Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology.

November 6, 2024 - Digital marketing budget: A proven strategy to calculate how much your company should be spending on promotion and marketing.

Search Engine Journal. (August 26, 2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph]. In Statista.

September 13, 2023 - However, it’s worth noting that marketing budgets as a percentage of the overall firm budget have seen a decline in the second half of 2022, decreasing to 8.7%. Similarly, after reaching a high of 13.2% of company revenue in early 2021, marketing ...

During a late 2021 survey carried ... that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on ...

March 4, 2025 - In this blog post, I’ll share some helpful marketing budget templates. I’ll also share what a marketing budget is, why you need one, and everything else you need to create a marketing budget with confidence.

May 14, 2025 - ProjectManager is online project management software that helps you plan and track your marketing budget. Our Gantt chart helps you organize your tasks, resources and marketing costs. Once you have a marketing plan and set the baseline, you can track the planned costs versus actual costs in real time.

Kazim uses a 70-20-10 approach to guide marketing spending. 70% should go to activities with proven results for your business, 20% to efforts that could be effective but aren’t as certain, and 10% to new and untested activities.

February 25, 2025 - Understanding what share of your budget is being spent against which channels means you can quickly identify which marketing activities are generating the best ROI. Seeing a visual representation of this all in one place allows you to accurately forecast potential changes in your marketing mix. This example template in Excel shows a breakdown of marketing investments relevant to a small or medium business.

You might have heard various ... or total budget suggested as the average amount to spend on marketing, but the reality is more complex. The amount businesses spend on marketing depends on their vertical and the company size. This benchmark report shows how companies are spending their money on marketing. The raw data is drawn from Deloitte's CMO Survey 2021 and Gartner's ...

April 23, 2024 - Then, you’re ready to break your marketing budget into subsections. Once you figure out how much you’ll likely spend, you’re ready to start setting and building out your budget. You can break it down into subsections depending on your industry, target audience, goals, and whether you’re selling products digitally or physically. An example breakdown for a small business marketing budget could look like:

August 27, 2025 - Understanding the digital marketing budget allocation conceptually is helpful, but seeing how it plays out in practice brings it to life. Below is a marketing budget allocation example based on a hypothetical annual marketing spend of $100,000. This breakdown illustrates how businesses can distribute their investment across channels to support both short-term gains and long-term growth.

June 23, 2025 - Start by creating a marketing budget breakdown that outlines how much money will be spent on each marketing initiative.

March 19, 2024 - Spendesk has a handy marketing budget template specially designed for growing businesses. It has a month-wise breakdown of the financial year, along with columns for the projected and actual spending.

For B2C companies, the proportion is often higher—between 5 and 10%. This is because B2C companies typically need to invest in more marketing channels to reach various customer segments. Horvath suggests a good way of narrowing your target budget is to research what’s common for your industry and what your competitors are spending.

In recent years, marketing budgets have fluctuated, with a low of 6.4% of revenue in 2021, rebounding to 9.1% in 2023, but still below the 2016 industry average of 12.1%. These budgets also vary based on company revenue, with smaller companies ...

July 2, 2025 - These budgets usually cover a whole year but are broken up into quarters so they can be better implemented and adjusted as needed. Ideally, your marketing budget breakdown will illustrate how much you've spent, or are going to spend, on marketing materials like: