March 19, 2024 - They also help you assess the campaign performance and track key B2B SaaS marketing metrics to determine the success of your efforts. Tools or software companies usually charge a monthly or yearly service fee. Here are some examples of types of tools to explore: ... Staff costs come from salaries, training, bonuses, benefits, special events, parking privileges, etc. The budget also covers computers, technology, and other marketing needs.

February 25, 2025 - Understanding what share of your budget is being spent against which channels means you can quickly identify which marketing activities are generating the best ROI. Seeing a visual representation of this all in one place allows you to accurately forecast potential changes in your marketing mix. This example template in Excel shows a breakdown of marketing investments relevant to a small or medium business.

“A lot of marketing spending is classified incorrectly in budgets,” Kazim says. “Many businesses don’t consider trade shows, sponsorships or digital content as marketing, but it is.” · It’s important to include plenty of detail. For example, you should break down ad spending into subcategories, such as Google AdWords, Facebook ads, newspaper ads, billboards and event sponsorship placements.

July 28, 2023 - You list the initiatives required to reach each goal and estimate their costs. For example, generating 1,000 enterprise leads may include LinkedIn ads, events, and content series – the total of these costs defines the required budget.

Learn how to create a marketing budget to put money toward efforts that will drive growth.

March 28, 2025 - Larger businesses with more marketing needs might dedicate 14% of average revenue towards their marketing budget. For example, a business with an annual revenue of $50 million might put as much as $7 million per year towards marketing.

September 29, 2025 - Download templates in Excel & Google Sheets. Includes quarterly marketing, social media, product, PR & channel marketing budget templates.

April 23, 2024 - ... As a general guide, most small businesses spend 7% to 8% of their revenues on marketing, according to Boomcycle. For example, if your business generates $100,000 in annual revenue, you may set your marketing budget to about 7% of that, or $7,000.

May 14, 2025 - However, there are many other factors to consider. For example, the company’s marketing budget may grow year over year if there are events such as the launch of a new product or service, or major changes in the business strategy such as a rebranding or a strategic partnership.

March 3, 2025 - Jessica Webb Kennedy, formerly a demand generation marketer at HubSpot, now product marketing manager at Jasper, breaks this down. “Most of the money you spend on paid efforts is usually calculated based on the volume of clicks or impressions. Because of this, you'll often want to allocate more budget to campaigns with broader audiences and high-engagement offers,” Kennedy says. For example, she explains, a tweet or Facebook ad promoting a top-of-funnel lead generation offer will likely attract more clicks than a mid- or bottom-funnel campaign.

April 19, 2024 - Your marketing budget will be influenced by various factors. Like your company’s growth stage. And industry. For example, consumer packaged goods companies allocated an average of 22.61% of their overall budgets to marketing in 2023.

Use this downloadable Annual Marketing Budget template to plan the budget for your small business’s marketing and advertising efforts.

August 19, 2024 - Manage and keep track of your marketing spend with our guide to marketing budgets, with a free downloadable template.

A 2019 BDC survey of more than 1,400 Canadian businesses found that Canadian small business marketing costs average just over $30,000 a year, while those with 20 to 49 employees spend twice that amount. Companies with 50 or more employees tend to have marketing budgets in excess of $100,000.

March 4, 2025 - A recent survey of chief marketing officers found that an average 7.7% of company revenue was allocated to marketing in 2024 — so, making sure your marketing budget falls around that range is likely a good idea. Then, once you’ve determined how much funding you have access to, you can start to figure out how much to spend on different parts of your marketing strategy. This can start with a fairly high-level view. For example, the sample B2C and B2B budgets below outline how much of a total marketing budget should go toward several broad categories.

December 5, 2023 - Examples include: enhancing brand visibility, initiating a product launch, acquiring new customers, reducing prior years' marketing spend, diversifying marketing categories, introducing public relations services).

March 7, 2025 - In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

February 16, 2024 - For example, a B2C company with annual revenue of $1 million might set a marketing budget of $50,000 to $100,000, while a B2B company with the same revenue might only allocate $20,000 to $50,000 for marketing.

July 24, 2025 - As an example, high-ticket items such as automobiles and real estate properties may require businesses to have test drives or open-house events when they launch new offerings. As a result, they may need to increase their PR budget and paid advertising dollars. Your marketing budget breakdown may also vary per year or season.

Track and manage your marketing costs to align with your quarterly and yearly spending goals. Visualize your plan using a comprehensive Gantt chart. ... Visualize your spending per quarter, and instantly see where you’re over or under budget to make more informed decisions.