2747 marketing leaders at U.S. for-profit companies; 314 responded for a 11.4% response rate—97% of ... The survey was in field from January 10-February 1, 2023.

May 30, 2023 - This 65-page report is packed with facts, stats, and insights marketers can use. Here are seven findings from the report worth highlighting.

Where are marketers’ budgets increasing and decreasing in 2023? Two studies, R. R. Donnelley’s “Optichannel Opportunity Report” and Neil Patel’s “How Marketers Are Spending Their Money” paint a consistent picture. The money is going where the proof of ROI is.

With the new year right around the corner, it’s time to start planning your 2023 marketing budget. Get a head start by checking out these B2B marketing trends.

December 12, 2022 - Check out the latest stats and trends for 2022 marketing budgets

January 5, 2023 - They're taking a more fluid approach to media planning, according to WARC.

April 28, 2025 - Explore 2023 data to understand how marketing budgets have shifted, which channels have grown or shrunk to strengthen your own digital marketing strategy.

Learn how to determine an effective digital marketing budget for 2023.

According to The 2023 CMO Survey of 2,747 marketing leaders, the mean marketing budget of all respondents made up 10.89% of total revenue, with a 95% confidence interval around the mean of 8.79% to 12.98%. As a percentage of a company’s total budget, the mean marketing spend was 12.3%.

Marketing leaders do believe that there are significant gaps in the ability of their teams to execute on strategies. From increased cost of ad spend due to cookie changes to lower-than-expected returns on their investments, marketing leaders will have their budgets put to more scrutiny than ever.

August 2, 2024 - Boost your bottom line this 2023! Get expert insights and strategies for building an effective digital marketing budget this year from Thrive.

October 9, 2024 - Get the highlights on the current state of B2B marketing spend and budget allocation for 2023. Find out how marketers are doing with budget cuts and economic uncertainty.

September 18, 2024 - In a new post pandemic low, average marketing budgets in 2024 hovered around 7.7% of revenues, 15% lower than the 9.1% of 2023, or as Gartner describes it: 'the era of less'. Our advice for 2025? Aim for 10%, because many CMOs indicate that their budgets were inadequate and that they could ...

October 9, 2023 - Five key elements to help you make a strong case for your 2023 marketing budget. Learn how Prophet can help you with 2023 planning in these uncertain times.

April 29, 2024 - Industry benchmarks offer brands ... their budgets. Here are some important ones to consider: It’s commonly recommended that B2B companies allocate somewhere between 6% to 12% of their revenue to marketing, depending on their stage of growth and competitive landscape. For companies that are rapidly growing, the percentage goes up to 12-15%. According to Gartner’s 2023 CMO Spend ...

October 6, 2024 - Get the highlights on the current state of B2B marketing spend and budget allocation for 2023. Find out how marketers are doing with budget cuts and economic uncertainty.

January 23, 2023 - Recent reports make mixed reading for 2023's marketing budgets. For The Drum's Predictions Deep Dive, Jody Osman of Propeller looks at five hats for agencies to wear this year during this uncertain year.

Two of the most established CMO surveys that examine marketing budgets are The CMO Survey, conducted biannually by Duke University (and run by this article’s second author since 2008), and Gartner’s annual CMO Spend and Strategy Survey. The CMO Survey has found that 2023 marketing budgets, ...

September 25, 2025 - Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries.

June 27, 2023 - The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. In mid-2023 we’re far from a settled state — projected GDP growth in western markets is depressingly flat, inflation ...