Challenging negative stereotypes about the female form and what is or isn’t true beauty caused Dove to resonate strongly with its target market. The multichannel campaign also integrated user-generated social media content, encouraging women to come forward and share their own messages of positive support both for the brand and for women who demonstrate realistic beauty values. This helped the campaign spread organically and added credibility to the messaging.

September 16, 2025 - This campaign is a great example of matching search intent with paid search engine advertising to help drive traffic to a website. As shown in the image above, there’s often steep competition as other companies (Fiverr in this example) try to bid for the same keywords. Prioritizing the most relevant search is key. Influencer marketing campaigns are like turbocharged referral marketing campaigns.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

Marketing campaigns stick with us, they’re often mushy and tug on our heartstrings (always), or have a hint of social justice (Gillette), build a sense of community (Nike), inspire you (Fitbit), arose nostalgia (Beetle), or are sometimes just downright brilliant. We hope these examples inspire you to create your next successful marketing campaign!

September 4, 2025 - From viral social posts to clever content marketing, we’ll break down what made these campaigns effective and how you can apply the same thinking to your own strategy. Let’s get into it. Use a Mix of Campaign Types: Successful campaigns span everything from social media and email to content and influencer marketing.

March 26, 2025 - This partnership proved to be a win-win for both Airbnb and the film’s marketing campaign, allowing them to reach a broader audience and bask in each other’s popularity. In 2017, Gillette launched a campaign called “The Best Men Can Be.” The tagline was simple: “Men are doing better. But we still have work to do.” And the ads showed how men could do better. They included examples like “men being held accountable,” “men speaking up about domestic abuse,” and “men helping each other.”

Brands that focus on social media ... a retail campaign might include a series of videos on TikTok, paid ads on Instagram, or a push for fresh content using a customized hashtag....

July 11, 2024 - In the case of Coca-Cola, the brand gave up valuable space on its label, encouraging buyers to “Share a Coke with _____,” in this classic campaign. This led to a buying spree and the infamous Coke logo being posted everywhere online by users who were excited to find their names on bottles. When a customer buys your product and then advertises their purchase to everyone they know, that’s the stuff of marketing dreams.

August 13, 2024 - Android’s “Friends Furever,” for example, uses heartwarming animal friendships to evoke emotions, making the campaign memorable. Data-driven campaigns. Kellogg’s used data-driven brand building to target specific customer preferences, which proved to be very effective. Informed and accurate decision-making is powerful when forming successful campaigns. Challenging the status quo. The ability to create something new and challenge the norm can make marketing efforts stand out, as demonstrated by Red Bull’s Stratos project.

This article explores eight marketing successes, unpacking what makes a great marketing campaign and examining the data-driven tactics that set these examples apart.

March 5, 2025 - I’ve also seen successful direct mail campaigns from service companies with a simple message along the lines of “We just painted a house on your street. Can we give you a quote, too?” · Developing brand awareness, driving traffic to a store — whether brick and mortar or online, and encouraging people to take action — for example, calling for a quote. Affiliate marketing campaigns, also known as influencer campaigns or referral campaigns, are immensely popular ways to connect with new audiences.

October 1, 2025 - By offering meaningful insights, content campaigns nurture long-term relationships, support SEO, and create a natural pathway from awareness to customer conversion. Email marketing campaigns use personalized, targeted messages delivered directly to a subscriber’s inbox.

For its store in Penang, Malaysia, IKEA developed a local marketing campaign that celebrates the city's culture through the use of wordplay. The city's dialect, Hokkien, is used for this local opening campaign. Many Hokkien words end with "Kia", so the campaign uses phonetic similarities between some popular Hokkien words and the word IKEA. For example: showing side-by-side images of a chicken and a cabinet with the words “We are not Kay Kia.

April 28, 2025 - This marketing campaign example shows how Whirlpool is solving a pressing problem in local communities, making it so much more than laundry.

September 10, 2025 - ... One prominent marketing example is Nike's campaign with the famous slogan "Just Do It." The conglomerate launched this ad back in 1988, featuring both amateur and professional athletes sharing their inspirational stories and achievements.

October 24, 2024 - Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.

October 7, 2020 - We’ve curated a selection of the most inspiring and effective email marketing campaigns sent.

April 30, 2024 - So, what’s retention marketing, exactly? Put simply, it’s the strategies and tactics for nurturing and maintaining customer relationships. Examples include loyalty programs, personalized communication, re-engagement campaigns, and similar strategies.

September 3, 2024 - Related Reading: 7 Content Marketing Examples That’ll Inspire You (2024) Back in the 70s, Coca-Cola was the giant of the soft drink industry. Pepsi wanted to overtake Coke. So, they created the Pepsi challenge. A legendary interactive marketing campaign, The Pepsi Challenge was a blind taste test between Pepsi and Coke.

1 week ago - Check out some of the best marketing campaigns from brands like Apple, Burger King, and Spotify to fuel your marketing inspiration!