The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

4 days ago - Merger & Acquisition News By Kendra Barnett December 23, 2025 · 2026 is poised to become another record-smashing year for M&A in tech, media, and advertising. READ FULL STORY > Experiential Marketing By Bianca Brutus December 23, 2025

In March, the CPG giant’s new chief executive announced that the company would allocate half of its media budget to creator-led marketing. It was a seminal moment for a sector that has worked to prove its value on media plans in recent years.

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight. ... The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to the category, rather than just being a substitute for alcoholic beer.

Today they are high tech but still aim to delight. ... The Metropolitan Opera has invited 70 influencers to help convince a younger, online audience that opera isn’t scary or even unaffordable. ... Los hábitos y composición de las familias modernas, junto con la venta de pinos artificiales, presentan un nuevo reto para los productores en EE. UU. ... Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees.

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The message is consistent: performance pressure amplifies the value of operational clarity. As the industry moves into 2026, platforms that eliminate friction—rather than add features—will gain share, while marketers who choose simplicity will gain speed and efficiency.

November 27, 2012 - We're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg

June 18, 2025 - Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing agenda closer to its business groups.

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

Inside the rise of AI strategists—and how they’re reshaping marketing

A student who has been working in marketing while doing a degree says she feels like she is "winning".

May 1, 2025 - 5 November 2025 | Learn how to turn raw marketing data into actionable insights that improve ROI and campaign strategy.">Data Analytics · Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing...

2 weeks ago - California regulators have paused a 30-day sales suspension for Tesla. This decision offers Tesla relief in its largest US market. The state had accused the company of misleading consumers about its self-driving capabilities.

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2 weeks ago - Startups are seeing significant funding, especially post-2020. Companies like Honasa Consumer and Godrej Consumer Products are actively acquiring brands. The market is evolving with a focus on efficacy and education, moving beyond traditional ...

This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout

Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season. By Retail Dive Staff • Dec.

Peyton observed that human beings are naturally social – “We want to be together, and we want to sit down, and we want to celebrate” – and suggested that the casual dining market is simply getting back to an equilibrium that existed pre-Covid. ... Faced with high levels of fraudulent ads from China, Meta chose to accept that rather than crack down on scams and suffer a hit to revenues, according to a report by Reuters. The news comes just weeks after another Reuters’ exposé, which revealed that fraudulent ads accounted for around 10% of Meta’s 2024 revenues, or roughly $16bn.

The What's New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, the significance of emerging trends, and the importance of customised solutions for e-commerce.