December 3, 2024 - In this article, we’ve compiled a collection of 30 case studies showcasing successful Market Research initiatives. Discover how organizations are conducting in-depth market analysis, refining their go-to-market strategies, and identifying opportunities in emerging markets to stay ahead in competitive landscapes. ... Market Research is a critical process ...

Creative Sample #7: Marketing communicating for personal care company with messaging based on discoveries from market research · “Doing research and detecting audience’s interests BEFORE starting a campaign is an approach that dramatically lowers any risks and increases chances that the campaign would be appreciated by customers,” Teselko said. This example was originally published in B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience.

September 20, 2024 - Incorrectly defining a research problem, results in setting wrong objectives which takes the entire marketing research into a different direction which will be an ultimate loss of time, money and energy. Coke’s ill-fated decision to change the formula of Coca-Cola in 1985 is a case in point: Pepsi had been creeping up on Coke in terms of market share over the years as well as running a successful promotional campaign called the “Pepsi Challenge,” in which consumers were encouraged to do a blind taste test to see if they agreed that Pepsi was better.

February 21, 2025 - After learning how to use HubSpot to its fullest potential, Seth and his team were able to automate convoluted processes and put sales, marketing, and customer service initiatives into a unified system of record. This gave every team member 360-degree visibility into their customers and freed up time for them to deliver concierge-level services and answer customers’ questions. With HubSpot’s help, Seth and his team were able to scale Handled from zero to 121 locations (in the US) in 37 states in just 18 months. This case study meticulously described, in detail, the challenges Handled was facing, their process in finding a solution (HubSpot), and how that solution helped the company scale.

April 1, 2006 - PDF | The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information... | Find, read and cite all the research you need on ResearchGate

Research America Inc. (RAI) conducted a multi-state community needs assessment to identify and address health, economic, and housing challenges faced by vulnerable populations. Read More ... The client was having a difficult time driving conversion away from the age-old industry standard that was cheaper and widely available, but less effective. Read More ... A first step, post acquisition, was understanding multiple elements of the marketing mix in order to determine how to best restate the brand for accelerated growth.

Category: Automotive OEM Methods: ... Qualitative Research · A premium division of an OEM was struggling to understand why it did not compete more effectively in the prestige automotive landscape....

This is a market research technique that is used to assign customers into groups where members are alike but the groups a ... In the ever-evolving digital landscape, SEO remains a crucial factor for driving organic traffic and achieving business goals. This case study explores how a prominent financial technology company used our SEO services to tackle its website challenges through a comprehensive audit.

This case study helps understand the steps involved in the data preparation process at the backdrop of New NGO’s Marketing Research. Two childhood friends, Meenu Rakesh (Meenu) and Ganesh Chandran (Ganesh), aspired to start a NGO with an aim to improve the socio economic status of rural people.

The first case study is about a garden tool company called T&T that wants to develop a new product for elderly gardeners. The second case study is about an app development company called H&H creating ...

December 4, 2024 - Market research case studies play a pivotal role in expanding customer insights. By deeply analyzing customer feedback, businesses can uncover valuable trends and preferences, ultimately guiding strategic decisions. This process allows organizations to listen closely to their customers, helping them to identify pain points and opportunities.

SAGE curates interdisciplinary cases on in-demand subjects such as marketing, entrepreneurship, accounting, healthcare management, leadership, social enterprise, and more. ... The Institute's focus is on entrepreneurship and small business operations. ... Find case studies and scenarios on a variety of fields in applied ethics. ... Some of the case studies featured on LearningEdge highlight the decision-making process in a business or management setting.

May 31, 2024 - Therefore, it is necessary to determine how cost-effective it is to reach potential customers. One example of a case study is Starbucks, which highlights its enhancement of social media engagement.

August 30, 2024 - This research approach provides a deeper perspective by capturing the nuances of consumer experiences, emotions, and motivations, enabling businesses to tailor their marketing strategies effectively. In this case study, we will explore how qualitative methods serve as powerful tools to uncover insights that drive impactful marketing initiatives.

July 23, 2024 - Helping to bring new pre-prepared microfibre mopping system to market. ... A Stage-Gate process to developing new washroom cleaning concepts.

October 15, 2018 - Industry trend research considers factors such as technological breakthroughs, changes in consumer behaviour, and changes in the market that may impact upon your industry. The following case study of Amazon launching a video streaming service will show how industry research can help you stay ahead of the competition.

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Case Studies in Marketing Research & Product Management - ICMR Case Book Collection, Marketing Research, Marketing Research at P & G, Wal-Mart in Japan, Advanced Micro Devices - Life Beyond Intel, BMW's Innovation Strategies, Kishore Biyani, Pioneering a Retailing Revolution in India, LG, Direct Selling Microwave Ovens, BBC World in India, Advertising Research Helps Amul Challenge Kwality Walls, UPS, Researching to Re-brand, Innovations, Harley

October 21, 2024 - Additionally, using data-driven strategies allows businesses to identify gaps in the market and tailor their offerings accordingly. By applying these marketing research insights, organizations can better position themselves for success in a competitive environment. In this case study, we explore crucial marketing research insights gathered during a breakthrough product launch.

February 6, 2012 - The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information.