March 3, 2025 - They work with a competitive assessment company to analyze competitor websites, product offerings, pricing, promotional activities, and customer reviews. This example of market research helps the retailer… ... An electronics company is planning to introduce a new line of smartphones. Before investing in the development process, they conduct new product development market research to understand consumer preferences, needs, and trends.

A common focus of marketing research is concept testing: the process of determining if a new product will be a hit with customers. Based on analysis of the data and information captured, your company can develop and execute on a plan to more effectively launch a new product or service, or refine their branding and marketing position. Dove Soap early 2000s “Campaign for real beauty” offers a gorgeous example of effective marketing research delivering game-changing results.

For example, what is the short list of key findings and takeaways that managers should remember from the research? What are the market segments you’ve identified, and which ones should you target? What are the primary reasons your customers choose your competitor’s product over yours, and what does this mean for future improvements to your product? Individuals with a good working knowledge of the business should be involved in interpreting the data because they are in the best position to identify significant insights and make recommendations from the research findings.

April 6, 2022 - When launching into marketing strategy, ... market research process may involve tracking the engagement with social media posts or questioning a focus group about their household spending habits....

September 15, 2025 - Examples of quantitative market research methods are physical survey questionnaires, online feedback surveys, Twitter polls, Net Promoter Score (NPS) questions after a product purchase, customer satisfaction (CSAT) feedback forms, etc.

STEPS IN THEMARKETING RESEARCH PROCESS 1. Establish the need for the marketing research 2. Define the problem 3. Establish research objectives 4. Determine the research design 5. Identify information types and sources 6. Determine the methods ...

March 21, 2024 - Marketing Research Process is a terminology that is used to describe the development and the actual concept of a product or service, awareness of the brand, and its overall progress. The important factors that are considered in the research process are product, price, place, and promotion.

October 8, 2024 - For example, an event planner might use marketing research to determine the best date, venue, and content for an upcoming conference. This data-driven approach can significantly boost attendance and participant satisfaction.

1. Establish need for Marketing Research 2. Define the problem 3. Establish research objective 4. determine research design 5. identify information types and sources 6. determine methods of accessing data 7. design data collection forms 8. determine ...

December 7, 2020 - A typical marketing research process is as follows: Identify an issue, discuss alternatives and set out research objectives ... Defining a problem is the first step in the research process.

We discuss the eight types of market research and the different methods available to companies looking to upgrade their sales and marketing strategies. ... Imagine that you are stepping out to buy a car. You first decide whether you want a hatchback, a sedan, or an SUV. Once that is finalized, you shortlist cars that fall within your budget.

October 16, 2025 - The market research process begins by identifying your research question or problem and defining your goals and objectives.

August 20, 2025 - For example, within the video game industry, you could have different consumer segments focused on "social gamers," relaxed gamers," and "focused gamers." Each segment of video game consumers has different needs that video games fulfill for them which you can target specifically in your marketing and product innovation strategies. Pricing research is the process of identifying the optimal price range for a product or service.

The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information.

For example, when Toyota goes to an event such as a car show, the automaker’s marketing personnel ask would-be buyers to complete questionnaires directly on computers. Companies are also beginning to experiment with software that can be used to collect data using mobile phones. Once all the data is collected, the researchers begin the data cleaning, which is the process of removing data that have accidentally been duplicated (entered twice into the computer) or correcting data that have obviously been recorded wrong.

January 20, 2025 - Examples of product research include finding ways to develop goods with a higher value, or identifying exactly where innovation effort should be focused. Product research goes hand-in-hand with other strands of market research, helping you make informed decisions about what consumers want, and what you can offer them. Brand research is the process of gathering feedback from your current, prospective, and even past customers to understand how your brand is perceived by the market.

Just enter your market research goal and watch as the AI generates a survey and populates it with relevant questions. Once you’re ready for data analysis, the AI will prepare an automated research report that succinctly summarizes key findings, quotes, and suggested next steps. An example research report generated by Contentsquare AI

April 6, 2022 - Typically, the traditional starting format of a research experience is for stakeholders to first define the problem, hypothesis, and potential answers they expect to pop up at the end; then they commission insight professionals (in-house or agency) to create the research experience and guide them through the process of finding the right answers. Technology has driven innovation in the market research industry for decades now, with most of the innovation focussed on the most heavy-lifting data collection and analysis tools.

You’ll also want to keep up with the latest small business trends. It’s important to gain a sense of the specific market share that will impact your profits. You can do market research using existing sources, or you can do the research yourself and go direct to consumers.

October 15, 2025 - In this market research report example, what Illumio did brilliantly was repurposing. Illumio repurposed a single market report into a range of thought leadership content and used it across demand generation channels. “Once the survey was launched, it took about 4-6 weeks when we had the results in our hands, where we were able to just run with it and build Illumio’s first State of Security Segmentation report, and enough snackable content to repurpose in social, email, content syndication, and other demand generation channels.