January 27, 2025 - Amazon DSP is an omnichannel marketing solution that provides choice and flexibility to deliver relevant ad experiences that create meaningful connections. For example, Nestlé and GroupM created a remarketing audience for users who had clicked on the brand’s Sponsored Products ads but had not yet made a purchase. Sponsored ads solutions can help brands improve ROI by promoting brand awareness and connecting with new customers to increase sales.

February 1, 2021 - A whopping 83% of marketers say video gives them strong ROI. But like any type of content marketing, you'll need to spend time and money on producing videos. You might even need to buy or rent film equipment or editing software. As you script and produce a marketing video, use these tips to film it affordably. You'll also want to keep track of the total cost of labor, equipment, and promotion. You should be sure to identify ways that you'll measure your video's effectiveness. For example, if you upload a video to social media platforms, you should include a tracking URL in the post caption that leads to the product's landing page.

August 6, 2025 - Here’s a primer on how to measure MROI on key digital marketing channels. Email has a well-deserved reputation as a high-ROI marketing channel. In fact, email has an average ROI of 3,800%, which makes it just about the best marketing investment your company can make.

MROI can be used to calculate the overall profitability of your marketing efforts, a single channel or campaign, or even the ROI of media spend (paid advertising). Remember to consider the non-financial elements that may boost your brand too. As with many metrics, MROI can be artificially inflated if you pick and choose which campaigns or channels you report. If you want the ROI for a specific channel, that’s great - but be sure to present your MROI in context. For example, if you’re preparing for a board meeting, you’ll probably want to present your overall marketing ROI (calculated with monthly or annual gross profit and monthly or annual marketing investment), not a specific channel or individual campaign.

April 3, 2024 - Consumers are using them to inspire confidence in buying in physical locations. With the marketing ROI calculator, you can calculate the impact UGC can have on your in-store sales too. This is called research online, buy offline (ROBO). Using our example from the introduction, Company X has:

April 28, 2025 - Marketing ROI = (Revenue Generated from Marketing - Cost of Marketing) / Cost of Marketing · For example, suppose a company spends $10,000 on a marketing campaign and generates $50,000 in revenue directly from that effort.

September 8, 2025 - For example, if a customer clicked on a Google ad, read a blog, attended a webinar, then converted via a sales email, how do you decide which campaign “earned” the ROI? The attribution model you choose directly affects: ... This is the most ...

September 12, 2025 - To calculate your marketing ROI, use this formula: ... For example, if a campaign cost $10,000 and brought $50,000 in revenue, the ROI would be ((50,000 – 10,000) ÷ 10,000) × 100% = 400%. This means a $4 return for every $1 spent.

An efficient marketing campaign may result in a cost ratio of 5:1—that is, $5 generated for every $1 spent, with a simple marketing ROI of 400%. An excellent campaign might see a cost ratio of $10 generated for every dollar spent (10:1) with ...

They determine that the profit contribution (after discounting on the present value basis) is $180 before consideration of the initial acquisition cost (which means that CLV =$80). In this case, the marketing ROI is ($80 / $100 = 80%. In other ...

May 6, 2024 - The easiest way is to calculate your marketing ROI is to compare your revenue received to your marketing spend: ... As an example, if you spend $1,000 on a campaign and generate $4,000 in revenue from it, the ROI calculation would be as follows:

For example, real estate marketing delivers the highest industry ROI at 15.10 ROAS with 1,389% ROI, though requiring 10 months for break-even performance, while medical device companies achieve an exceptional 12.85 ROAS with 1,183% ROI, requiring ...

April 17, 2024 - The campaign’s impact was quantified in a Bloomberg article titled “How Nike’s Colin Kaepernick Ad Made $6 Billion in Sales,” revealing a staggering $6 billion in ROI. Nike’s strategic alignment with Kaepernick’s social justice advocacy resonated deeply with younger, socially conscious consumers, fueling conversations and driving sales to unprecedented heights. This example underscores the power of authenticity and boldness in marketing strategies.

... A company spends $1,000 on creating and placing ads. They receive eight clicks and six orders as a result. They calculate they’ll make around $2,000 on each new customer. Here's how to figure out its ROI: [((8 x 0.75 x $2,000) - $1,000) ...

February 21, 2025 - For all these reasons and more, ROI is one of the simplest, most important formulas content marketers should know and use regularly. Here, "Net Return" is equal to the current "value" of the investment minus the initial cost of investment. The current value is just what you got back from your efforts. For content marketers, that usually means sales revenue or brand growth. For example, if you spent $100 on a blog post and made $300 in sales revenue, then the Net Return would be:

November 21, 2025 - Here are some examples of ROIs you can use: As an example, assume a computer software company makes $5,000 in a month and spent $1,000 on marketing and advertising costs. They determine a baseline of sales growth of 10% of their earnings.

May 6, 2025 - It can be a little tricky if you ... assume the cost was $200,000. In this case, your ROI will be: [($500,000 – $200,000) ÷ $200,000] x 100 = 150%...

February 20, 2024 - Imagine a SaaS company launching a content strategy with a budget of $10,000. Over a specific period, this campaign generates $50,000 in new sales. Using the ROI formula, the net profit from the campaign is $40,000 ($50,000 – $10,000), leading ...

November 28, 2024 - Formula: Customer Lifetime Value ... Example: Suppose the same ecommerce business invests $10,000 in a marketing campaign, and as a result, it acquires new customers with a combined lifetime value of $20,000....

May 29, 2025 - Use this free marketing ROI calculator to track and improve the return on marketing campaigns.