April 29, 2025 - The U.S. Small Business Administration says typical marketing spending for profitable businesses making less than $5 million in sales annually is about 8% of the total revenue. Some new companies start with just 1%-3%. The point is everyone’s ...

March 4, 2025 - But, as a general rule of thumb, experts suggest that B2B companies should spend 2-5% of their revenue on marketing, while B2C companies should spend closer to 5-10%. Free templates to manage your marketing spend across channels.

Marketing budget as a percentage of company budget dropped to 12.3%, near pre-Covid levels. However, marketing budget as · a percent of company revenues rose to 10.9%. Yearly growth in marketing spending slowed a notable 72% from a 10.4%

November 4, 2025 - Average marketing budget as a percentage of revenue is 7.7% in 2025. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs.

December 17, 2024 - According to Forrester’s 2024 B2B Marketing Budget Benchmarks: Overview (client access only), the average B2B firm invests 8% of annual revenue in marketing. What does this mean for your business?

November 6, 2024 - So here’s another (even more detailed) way to get to the same outcome: take the % of total sales and marketing investment that goes to marketing, and divide it by your Magic Number (new logo bookings as measured in ARR growth, divided by total sales and marketing investment) and you’ll ...

September 10, 2025 - Most businesses should allocate 7% to 10% of gross revenue to marketing, with more aggressive investments (up to 15% or more) for startups or companies in growth mode. For B2B or service-based companies, especially in competitive industries, ...

October 22, 2025 - Determining the ideal marketing budget as a percentage of revenue is crucial for aligning marketing spend with business goals. A common rule of thumb is to allocate between 6% and 20% of revenue to marketing, but this can vary significantly ...

1 month ago - For example, Communications and Media remain top spenders at around 18% of revenue in 2025 projections (down from 19.4% in Deloitte’s 2023 survey), while conservative sectors like Mining and Construction edge up to 4%, reflecting 2024’s ...

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Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2024 · Marketing spend as a share of companies' total budgets in the U.S. 2024, by industry

In the simplest terms, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing.

Survey results show that budgets have recovered somewhat, with the average marketing spend increasing from 6.4% to 9.5% of company revenue across almost all industries.

You can use the marketing budget calculator below to see the average spend for companies in your sector and industry, with comparable headcount and revenue. This calculator uses the data above on marketing budget as a percentage of total revenue.

February 4, 2025 - The average percentage of revenue allocated to marketing varies by industry. A common benchmark is between 5% and 15% of total revenue, but this can fluctuate based on factors like the industry’s competitiveness, business size, and growth stage.

September 22, 2025 - Marketing budgets still remained flat YoY at 9.1% of revenue. 71% of CMOs Believed to lack sufficient budget to fully execute their strategy for the year; CMOs planned to increase Social Advertising Spend and Decrease Search in 2023.

The CMO Survey has found that 2023 marketing budgets, on average, represent 11% of revenues in the U.S., and Gartner has found that 2023 budgets represent 9.1% of total company revenues across North America and parts of Europe.1

March 26, 2025 - Like the UK, mining and construction businesses in the US allocate around 10% of their revenue to marketing. With infrastructure investments and sustainability concerns shaping the industry, marketing plays a crucial role in communicating ESG ...

April 1, 2025 - However, there are even examples like Dropbox, which some outlets claim spent over 100% of their revenue on marketing and sales to quickly capture massive market share. While this level of aggression isn’t ideal for most companies, it illustrates the point that SaaS companies looking to be more aggressive in their growth can spend significantly outside of the recommended 45%. Conservative marketing is less common in successful companies, as many firms make the mistake of underspending as a percentage of revenue on marketing at times when it isn’t appropriate.