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LinkedIn marketing strategy for B2B companies
Does it matter if you put the link for an article in the post or should you add it in the comments?
More on reddit.comWhy should company use SMS Marketing strategy?
Texting is personal. When I hear that sound, I think it’s my friends or my family. When I find it is marketing or sales, I disproportionately lose my shit. I will respond with furious anger directed back at the offender and then block the number. I will opt out of any situation that I think a company will try to acquire my number for this purpose.
The cell phone companies tried it here in Canada and the response was clear. NO TEXT MARKETING!!
More on reddit.comWhat type of marketing careers have the MOST earning potential?
I am looking at this purely from earning potential, but other factors may sway you.
The creative side is always going to have lower salaries due to the "sexiness" of the work and number of people in line for your job. Social is similar, everyone thinks being on FB or IG all day is fun.
Product marketing requires you to have a broader skillset than a specialized marketer and comes with a higher paycheck. You need to be THE expert on the product, the consumer (B2C) or buying committee (B2B) and buyer journey, as well as competition and industry trends. You will be THE go-to for the sales team (B2B) and have to be on-call when they have questions at all hours of the day. Product will also depend on you to spoonfeed them insights about your customer.
Consumer vs B2B is another distinction you want to look at. B2B will pay more because everyone wants to market Pepsi or Adidas, no one dreams of marketing Docusign. But B2B is no harder than B2C marketing. It's just hard in different ways.
If you want to make some money, go into the marketing of highly regulated industries like Pharma, FinServ, or Government Contracting. Being able to market around all of the regulatory frameworks is not that hard, just strict and for me, a welcome challenge.
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