4 days ago - Close range marketing, also known as “proximity or hyperlocal marketing,” is the practice of using Wi-Fi or Bluetooth to send advertisements to people in a close radius of a business.Example: A local pizzeria sends coupons to those within a 10-mile radius of their restaurant to promote their reopening. Content marketing seeks to create and share online material, such as blogs, social media posts or videos. Its strategy is to stimulate interest in specific products or brands without directly promoting any brand.

January 23, 2025 - Explore 10 effective marketing strategies for 2025, including AI, content evolution, voice search, and omnichannel marketing to elevate your brand.

May 5, 2025 - Explore 15 effective marketing tactics examples to boost sales, grow brand awareness, and drive customer engagement across channels.

June 4, 2025 - These smaller goals offer measurable benchmarks for the progress of your marketing plan. Think of strategy as the high-level ideology and planning as how you accomplish your goals. Every product or service has an ideal customer, and you should have a profile outlining what you know about yours. It can include: ... If you sell power tools, for example, you’ll choose marketing channels where general contractors may see your messaging.

February 7, 2024 - Here’s an example of paid advertising. Typing “coffee beans” into google, the first two results are paid ads. It shows sponsored in the top left corner on both results, highlighting these brands have paid to be there. Paid ads on Google triggered by the "coffee bean" search result. Text messages are becoming more popular for businesses to use within their marketing strategies.

July 17, 2023 - In this guide, we’ll share 15 examples of successful marketing plans to inspire your team to create its next great strategy. We’ll also share best practices and tools to set direction and provide structure for your marketing efforts.

October 22, 2025 - Discover 7 powerful marketing strategy templates to create effective plans, align teams, and drive results. Learn how to craft winning strategies with ease.

March 27, 2025 - While the brand may have created ... PDF. ... In this case, all they had to do was repackage their current content, build an ad around it with creative assets, and run it. What I like: In previous sections, I discussed the power of leveraging multiple forms of media in your marketing strategy. This is a great example of ...

1 month ago - Examples of these materials might include pitch decks, qualifications packages and case studies. Now that we’ve defined what B2B marketing is and how a B2B marketer needs to consider all three tiers of the funnel, let’s explore the ten essential B2B marketing strategies you can implement to help your firm get ahead of the competition.

May 22, 2025 - Explore 12 effective marketing strategy examples, learn how to create your own and get expert tips for success. Boost your business growth with these strategies.

February 20, 2025 - You may not have the same budget as these large brands, but many marketing strategies can be easily adapted to companies of all sizes. Today, Spotify is one of the best-known global companies but how did this Swedish brand come to conquer the world? There are many streaming music services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms by offering listeners a totally new user experience. For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods.

A great example of this marketing strategy in action is Spotify’s Wrapped campaign. Users are shown content that displays their most listened-to tracks of the year.

September 25, 2025 - Affiliate marketing is a win-win scenario where an individual or entity earns a commission for marketing another company’s products or services. These affiliates can be Youtubers, bloggers, or influencers with a big following. This marketing strategy tends to have a higher return on investment than other marketing methods. Take Marques Brownlee as an example.

September 4, 2025 - Discover 14 marketing campaign examples that achieved success through creative execution, strategic thinking, and powerful engagement.

January 4, 2024 - On Running's marketing strategy centers on innovation, sustainability, and a performance lifestyle. They emphasize unique technology and design in their products. While highlighting their commitment to sustainability. Their Cyclon service (a fully recyclable running shoe subscription service) is just one example of this approach:

July 4, 2023 - An inbound marketing strategy is all about pulling customers in and driving traffic to your website or products. Rather than using “disruptive” marketing techniques (like TV advertising), inbound marketing is about lead generation using people who have shown interest in your products, services, or brand as a whole. Email marketing can be a good example of an inbound marketing strategy.

October 23, 2024 - This blog post will explore 17 proven marketing strategies, complete with real-world examples from successful companies. These tactics have been tested and refined across various industries, showing how innovative approaches can lead to significant business growth.

Here are eight marketing strategy steps to creating an effective plan. First, make sure you have a clear idea of your branding. Consult your brand guidelines or create guidelines if you haven’t yet developed any. Consider your brand voice, brand values, and unique selling points — the characteristics that set your business apart and convince customers to choose you over other options. For example, an organic cleaning products company might make its products’ environmental friendliness the focus of its branding.