I actually recently completed a case interview for a GTM re-launch of a product. I didn’t get to actually present it because there was a change in the budget for the role, but I shared it with my LI network in hopes of helping anyone starting out in PMM. The scenario is different from yours, but maybe you can get some ideas. Here’s the anonymized case: https://docs.google.com/document/d/15I2meuKDCnmeUe9quejoZbepLO8PaXeO5uW_cOn8nCQ/edit More on reddit.com

Digital marketing strategy/plan is a little more complex to elaborate on in a doc form, I'll second you in that sense that it's often more effective to have a conversation with your team in order to get all the details out. Because it is best explained and elaborated with the help of a presentation. But let me try to help you write one down. So, first, the components. I always write it out first as a list: - Objective (What do we want to achieve?) - Target market (Who are we targeting?) - Channels (Which channels will we use?) - Tactics (How will we execute it?) - Budget (How much are we willing to spend?) - Timeline (When do we want to achieve our objective?) Then I start to fill in the blanks with more specific information: Objective: What do we want to achieve? This is where you'll state your overall goals for the campaign. Be as specific as possible. For example, rather than saying "increase brand awareness," you could say "increase brand awareness by X%." Target market: Who are we targeting? This is where you'll define your target audience. Be as specific as possible here. In addition to defining them by age, location, and income, you could also include interests, behaviors, and other factors. Channels: Which channels will we use? This is where you'll list out the specific channels you'll be using to reach your target market. In addition to social media, online advertising, PR, and email marketing, you could also consider using other channels like events, print ads, or TV commercials. Tactics: How will we execute it? This is where you'll get into the nitty-gritty of how you'll execute your campaign. For each channel, you'll want to list out specific tactics you'll be using. For social media, this could include things like the number of posts per week/month, running paid ads, or partnering with influencers. For online advertising, this could include things like targeting key demographics, using Google AdWords, or retargeting website visitors. Budget: How much are we willing to spend? This is where you'll allocate a budget for your campaign. Be sure to allocate enough to cover all of your planned tactics. Timeline: When do we want to achieve our objective? This is where you'll set a timeline for your campaign. Depending on your objectives, you may want to set a shorter timeline for things like generating sales leads, or a longer timeline for things like increasing brand awareness. Additionally, I always prepare (and also indicate it in the plan) plans B, C, and D (if you get my point) in case something goes wrong or a channel/tactic doesn't work out. I prepare a part where there are solutions to problems that might occur. Hope this helps! :) More on reddit.com

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Outline: Background - what is happening in the business Objective - what are you trying to achieve Target - who are you marketing to Goals - what metrics will define success Strategy(s) - high level approach to meeting objective Tactics - specific elements of the plan to meet the goals Measurement plan - how success is measured based on objectives and goals More on reddit.com