Eh, ASUS has been considered a premium brand for a long time but they've got horrid customer service, god forbid you ever have a problem, and they've been exposed recently for having some security flaws regarding their bloatware (Armoury Crate) that they inject into your OS with an ASUS motherboard. Additionally, they've been under fire before for overclocking 7000X3D and 13th/14th gen chips out-of-the-box specifically, and killing them (while the 13th/14th gen chips are flawed & have degradation problems, ASUS's automatic overclocking exasperated the issue on their boards, and while the 7000X3D chips have since had fixed BIOs revisions that don't kill the chips anymore, ASUS was still being absolute assholes to consumers wanting to return their boards when the issue they created arose) Gigabyte's alright (and do have their premium boards as well,) but there's stuff like their X3D Turbo Mode feature which basically just disables the 2nd CCD and hyperthreading (which, while the non-X3D CCD on dual-CCD X3D CPUs can hamper performance if the cores are assigned incorrectly by Windows, turning your 16-core, 32-thread CPU into an 8-core, 8-thread CPU WILL affect performance in other scenarios, and shouldn't be labeled as a "make PC faster!11!1" option.) More controversially, they've been under fire before for having their graphics card models specifically crack, before denying the warranty on those cracked cards, before media & users found out it was a design flaw entirely on Gigabyte's part - while not motherboard-related, it showed a darker side to how Gigabyte will act when their product has a design flaw and is screwing over customers, why would they act any different to a motherboard defect?) ASRock has a pretty good reputation for having decent budget boards, but they've also had a recent controversy where their boards in particular have been killing a lot of 9000X3D series CPUs, and to my understanding they don't seem to know why or how because there are still dead CPU posts on the ASRock subreddit nearly half a year later after the problem first became public. MSI is alright, but, like ASUS and Gigabyte, their budget boards are pretty primitive. I don't think they've had any motherboard-related controversies recently (there was a controversy regarding some bad AIOs a while back, but I don't know much about it,) with that said though they're not much better in any particular way than ASUS and Gigabyte, MSI is just, well, alright. NZXT has a couple of motherboards available and to my understanding they're not bad, just priced on the higher side, though they did have the controversy regarding their predatory rent-a-PC program, and while mostly unrelated to their motherboards, some may still be turned off by how NZXT treats their customers in that department. In short, each and every company here has high-end, good boards, and each company has bad boards too. ASRock's got some good budget boards compared to the others, but they've currently got some problems with AM5 X3D chips, so watch out for that. All of these companies have gotten in shit for bad practices one way or another, really the best you can do is just find the motherboard that's best for your needs specifically. Doesn't really matter what brand, there's shitty boards and good boards from every vendor. More on reddit.com

What is the best motherboard for gaming. Something compatible with DDR5. ... Preferably AMD. ... It really depends on what you need on it. This is a good place to start: https://pcpartpicker.com/product/szfxFT/msi-b650-gaming-plus-wifi-atx-am5-motherboard-b650-gaming-plus-wifi More on pcpartpicker.com

I'm planning to build a new gaming PC and I want to make sure I choose the right motherboard. There are so many options out there and it's a bit overw... More on pctalktalk.com

Gigabyte or MSI are your best bet. Asus has issues with their mobo-level software and security. ASRock has multiple issues, even on newest BIOS. More on reddit.com