Hey everyone - new to this sub and exploring this as a hobby. After reading up on different waxes/wicks/etc., I’m ready to jump in to this for hobbyist purposes. I tried to build a cart based around what I know and also mirroring some of the pre-built kits from Candle Science.
My question to you - is there anything missing? Is there anything I should remove? I’m aiming to set myself up for success from the jump with plenty of wiggle room for trial and error, learning along the way, and most importantly having fun with the process.
Videos
Q. Does Shopping Cart Elite offer an API?
Q. Who are the typical users of Shopping Cart Elite?
Q. What level of support does Shopping Cart Elite offer?
Hey all,
My business is currently doing over US$40k a month in sales on average with a decent conversion rate of 1.5% and an add to cart rate of 5%, which is quite decent considering my product is a medium ticket product (Average Order Value of over US$100).
However, my basket to order rate (transactions divided by add to carts) is not good. I've read that a benchmark for this is 50-55% and I'm getting somewhere about 20%... what's wrong with my shopping cart? I can't seem to find any issue or have any other ideas of what else to add.
I would really appreciate some critical feedback on what's wrong with my shopping cart.... Thanks!
https://www.e-optician.com/products/eyeguard-temple-l
Shopping cart metaphor is simply a variant of view/modify order, allowing you to review your order before checking out, adjust quantities, remove items, etc. If calling it a "shopping cart" bothers you, then just change it to View/Update order.
But nowadays people are pretty familiar with the shopping cart metaphor, so changing the terminology may be violation of the principal of least astonishment.
When you go to a store, you either want to buy a few things you can hold with your one hand (1 item in this case), or many, in which case you take a cart (or a basket if they're small and light and not that many).
Use Buy now button to avoid the unnecessary step of placing item in the cart altogether to proceed checking out immediately. But keep Add to cart in case the customer wants to buy several items (which is the usual scenario, really).