I work with a lot of Shopify store owners, and the most common pain point I hear about is marketing. So often people focus on the products they want to sell, rather than the people they want to sell to. Then they end up with a store that may be filled with great products, but they have no idea how to get people to it. They either have an "if you build it, they will come" mentality or they try the shotgun marketing approach, blasting ads everywhere. But that usually results in a ton of lost money. So I always recommend starting by creating a buyer persona. That will get you started on the right foot with your marketing plan.

But maybe even before that, you should make sure you have clear, achievable goals for your business. So many people build their Shopify store just hoping for any sales at all, almost as if setting concrete goals is some mystical thing that's not possible for new store owners. But it's not only possible, it's super important! This article can help if you're struggling with that.

Jeez there are so many new stores. Cool site!