This week, the Brand Love/Hate will be about Nudie.
If you aren't familiar with Nudie or want to know a bit more about them, I'd reccomend having a look at their website.
Here's a quick overview of the brand, from their Wikipedia page:
Nudie Jeans is a Swedish clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee Europe and Swedish designer JC. As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of their revenue was generated outside of Sweden. These figures are likely to have increased massively during the past 3 years as the brand has become more popular(in 2004, Nudie's net income increased by 70%).
Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales. The brand is, alongside Acne Jeans, WESC and J. Lindeberg, one of the most successful new Swedish clothing companies(both domestically & internationally); Nudie clothing retails in over 20 countries.
All Nudie jeans are made in Italy from denim produced in Italy, Turkey, and Japan. Tops are also produced in Portugal, India, and Turkey.
This thread is for you to discuss the things you like and dislike about the brand. If you like or dislike something, explain why you feel that way about it and try to be constructive. Also, please do not downvote someone simply because you disagree with their opinion.
Here's a list of previous Brand Love/Hate threads.
Enjoy!
I'm relatively new to raw denim, but have experimented with APCs, Raleigh Denim, and Nudie Jeans. Personally, the Nudies are the most comfortable for me, so why do they get such a bad reputation?
Probably because nudies have lower oz / thinner fabric that makes them easier to blowouts. Nudies also produced lots of stretch denim which caused people to size down which would make the denim blowout easier. Still, I like nudies company policy, they use 100% organic cotton and is more transparent as compared to other company. If you are paying that much, you would want to know are your denim ethically made, at least for me. I tend to avoid Zimbabwe cotton unless the product is really cool, period.
I have to agree with poor quality. I had a pair for a few months. They weren't a daily pair, but worn in rotation (maybe about 25-30 total days).
There was a major flaw with the construction near the fly. It's not something I noticed when I first got them, but became more visible with wear. I took them to my local nudie retailer who told me to contact the company directly, because they clearly got passed quality control. The person who responded to my email blamed me for the problem...said I washed/dried them and that's why they were damaged. I never washed this pair. Plus he went on to tell me how he stands by the quality of their jeans, and they never have quality control problems. Yeah right... no help, no customer care...forget them. Not worth it.
There are much better denim options out there...even if you find nudies on sale.