If you are worried at all about speed, you should instead use:

mag = np.sqrt(x.dot(x))

Here are some benchmarks:

>>> import timeit
>>> timeit.timeit('np.linalg.norm(x)', setup='import numpy as np; x = np.arange(100)', number=1000)
0.0450878
>>> timeit.timeit('np.sqrt(x.dot(x))', setup='import numpy as np; x = np.arange(100)', number=1000)
0.0181372

EDIT: The real speed improvement comes when you have to take the norm of many vectors. Using pure numpy functions doesn't require any for loops. For example:

In [1]: import numpy as np

In [2]: a = np.arange(1200.0).reshape((-1,3))

In [3]: %timeit [np.linalg.norm(x) for x in a]
100 loops, best of 3: 4.23 ms per loop

In [4]: %timeit np.sqrt((a*a).sum(axis=1))
100000 loops, best of 3: 18.9 us per loop

In [5]: np.allclose([np.linalg.norm(x) for x in a],np.sqrt((a*a).sum(axis=1)))
Out[5]: True