In some cases, publishers may allow ... will win the impressions. Programmatic Guaranteed, Programmatic Direct, or Preferred deal is an option that bypasses auctions completely....

May 26, 2025 - The open marketplace leverages programmatic advertising, which uses automated technology, AI, and machine learning.

August 12, 2020 - The open marketplace is a key player in programmatic advertising, in which ad buyers can target ads to visitors of sites all over the world.

Is Open Marketplace, aka Open Exchanges, really full of fake promises, low-quality ads, and inventories, and the only market you should use to sell the remnant inventories? We will compare this against the private marketplaces to make the comparison on fairgrounds. After all, both are products of programmatic advertising and use real-time bidding.

February 7, 2023 - There is still hope held by several other media execs that programmatic direct deals can make up for the shortfalls on the direct sales and open programmatic ends of the business. While open marketplace programmatic allows for advertisers to purchase display ads on a publishers’ site with little clarity on what content their ads will appear next to, programmatic direct deals that happen in a private marketplace or through a seller (programmatic guaranteed) has more guarantees around things like content adjacencies, impressions and engagements.

February 27, 2025 - An open programmatic advertising marketplace, or open ad exchange, is an inclusive, virtual marketplace that leverages automation, AI and machine learning to offer public, real-time bidding auctions.

May 19, 2025 - Within a year of making the change, FT managed to see private programmatic guaranteed deals rise from 5% to 70% of programmatic ad revenue. The “long tail” - after analysing their ad buyers on the open marketplace, it became obvious that FT had a few valuable clients (who would need to transition to other buying methods) and a vast long tail (who would not be worth the effort).

October 28, 2025 - This is like an open auction. There’s both more supply and more demand, and the highest bid will win. Reagan is selling on a marketplace where there are many Red Sox tickets being sold to all possible buyers. Reagan is not obligated to sell the ticket to anyone in particular. Supply and demand will set the price, and the highest bid on Reagan’s ticket will win. Before you go, here’s a cheat sheet for remembering the four main types of programmatic deals.

October 19, 2025 - The wide range of programmatic ... ad inventory. But what are the most popular programmatic features, and how do they work? Let’s take a closer look at the most popular auction types – private marketplace (PMP) and open marketplace (OMP)....

April 9, 2024 - Open Exchange, often referred to as the Open Ad Exchange or Open Marketplace, serves as a dynamic arena for the buying and selling of ad inventory. Within this marketplace, buyers gain unfiltered access to available ad inventory, positioning ...

February 7, 2023 - “Sadly many buyers are still attracted to the ease and apparent low cost of the open web and haven’t yet got the memo that there is a (much) better way.” · This better way revolves around curation — but on a much bigger scale than ever before. Rather than try and curate a premium programmatic marketplace on the back of many one-to-one deals with publishers, agencies (and the odd advertiser) are trying to sustain their own supply pipelines of curated inventory on the back of one-to-many deals with publishers.

Gourmet Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs.

July 11, 2023 - Explore Magnite Insights for the latest ad tech trends, data-driven analysis, and thought leadership in the programmatic advertising industry. Stay ahead of the curve.

May 27, 2025 - Programmatic deals are bifurcated into 4 types: Open Auction (RTB), Private Marketplace deals (PMP), Preferred deals, Programmatic Guaranteed Deals.

December 2, 2024 - Preferred deals are a hybrid of programmatic guaranteed and open auction deals. They involve a direct agreement between a publisher and an advertiser, but the floor price is lower than the programmatic guaranteed rate. Preferred deals can give advertisers access to premium inventory at a lower price point while still guaranteeing a certain level of inventory.​​ ... In short, a private marketplace is a closed marketplace that allows publishers to offer their inventory exclusively to select buyers.

October 27, 2022 - It is like a waterfall, programmatic guaranteed is the first one that can buy/bid on the traffic, and then it goes down to preferred deals, private auctions, and so on till the open market.

June 29, 2024 - Whether you choose to engage in open-auction, real-time bidding, within a private marketplace for premium access, or programmatic direct for less hassle – you’re on the winning side with programmatic ads.

December 18, 2024 - Open auction is also referred to as real-time bidding (RTB), open exchange (OX), and open marketplace. The backbone of programmatic advertising, open auction—as the name implies—involves an auction process that is accessible to all advertisers.