There are many career options available in digital marketing. As a digital marketing specialist, your duties may focus on one or more specific areas of online advertising, such as search engine optimization, sales writing, social media marketing, or audience engagement. After you gain some experience, you can become a digital marketing manager, whose duties include overseeing advertising operations on the web, or a digital marketing coordinator, who coordinates online marketing efforts and content production from different sources. A digital marketing company may also have similar positions to a traditional ad agency, such as account managers, creative directors, and client relations specialists.