Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%. Answer from soradbro on reddit.com
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
Textline
textline.com › blog › 16-out-of-the-box-marketing-ideas-to-improve-your-brand-awareness
16 out-of-the-box marketing ideas to improve your brand awareness
October 17, 2025 - Or, you can have a food truck stationed outside for the entirety of the day. H&M is one business that hired a taco truck when they first started opening stores across the United States. Another creative marketing idea is donating to a local school or charity close to your company values.
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Content Whale
content-whale.com › home › out-of-the-box marketing ideas for 10x growth
Out-of-the-box Marketing Ideas for 10x Growth | Content Whale
September 19, 2025 - Out-of-the-box advertising examples like Burger King’s “Whopper Detour” campaign showcase how creativity can turn a mundane promotion into a viral sensation. This campaign offered a Whopper for one cent if ordered via their app near a McDonald’s, cleverly driving app downloads and customer engagement. Fresh marketing ideas are key to staying ahead.
Brafton
brafton.com › home › 7 out-of-the-box ideas for marketing
Out-Of-The-Box Marketing Ideas | Brafton
September 2, 2025 - For instance, thinking outside the box could mean going with physical, real-world marketing materials in an intensely digital age or going the other direction and embracing new technology. Whatever you and your competitors are currently doing, there may be value in reacting against those norms through creative marketing ideas that stand out from the pack.
CoSchedule
coschedule.com › home › marketing ideas › out of the box marketing ideas
Out of the Box Marketing Ideas for Creating Truly Awesome Campaigns
October 30, 2024 - You can invite people to submit their ideas or designs for the contest. Offering a prize will also encourage people to take part in the competition. For example, Pabst Blue Ribbon Beer’s annual art can contest: ... Considering location while marketing involves using data to understand better where people are and how they interact with certain products and services. Your first impression can make or break your brand’s reputation. If you want to stand out in the crowd and build a brand that stands for quality, you always need to deliver good customer service and innovative products.
B12
b12.io › resource-center › traffic-generation › out-of-the-box-ideas-for-marketing-that-work.html
Out-of-the-box ideas for marketing that work | B12
By sponsoring a local event or ... promotion ideas that stand out, so think outside the box. You could do an interactive content marketing campaign....
bMedia
bmediagroup.com › news › out-of-the-box-marketing-ideas
Out-of-the-Box Marketing Ideas | Promote Your Business | bMedia Group
October 1, 2023 - For instance, if you choose to buy a placement on a billboard, using data technologies that measure traffic and the prospective reach is one thing, but merging that with custom URLs, hashtags, or QR codes creates an ecosystem that propels brand awareness and experience. Below are ten out of the box marketing ideas that can help benefit you and your business.
HubSpot
blog.hubspot.com › blog › tabid › 6307 › bid › 22457 › interesting-examples-of-out-of-the-box-marketing-ideas-marketing-update.aspx
The Outside-the-Box Marketing Techniques Behind Red Bull’s $16 Billion Success
June 20, 2024 - Making potential customers feel like they were missing out helped drive initial consumer adoption and build a loyal customer base — not to mention increasing brand visibility and perceived popularity without the need for expensive advertising campaigns. Dietrich's deep belief in the power of marketing is a key reason why I consider him a marketing genius.
Yelp
business.yelp.com › home › 8 out-of-the-box ideas for marketing your business
8 out-of-the-box ideas for marketing your brand in 2024
It can be confusing to followers when your accounts lay dormant for six months and then you suddenly publish an out-of-the-box campaign. Claim your Yelp Business Page to help build your brand presence online. Yelp gives you 20+ free features to share your hours and contact information, respond to reviews, add photos to attract new customers, and more. As the internet becomes increasingly saturated, once-innovative marketing ideas have slowly become “been there, seen that” campaigns.
Published June 20, 2025
Nudgify
nudgify.com › home › uncategorized › out of the box promotion examples – marketing strategies that work
Out of the box promotion examples and Marketing Ideas
March 27, 2025 - This unconventional approach not only generated buzz but also set the stage for viral marketing. IKEA turned one of its stores into an overnight accommodation. By giving customers a chance to sleep in a store, they created a fun and unique experience that generated lots of social media buzz. Focusing on inclusivity, Airbnb’s campaign was connected to the brand’s core values and built lasting emotional connections with its audience, showing that thinking outside the box can lead to highly effective promotion ideas.
IMPACT
impactplus.com › blog › 10-out-of-the-box-inbound-marketing-ideas-to-boost-your-lead-numbers
10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads
July 1, 2015 - B2B referral software programs, such as Influitive’s AdvocateHub, allow you to build out a loyalty program on their platform to help your organization capture customer enthusiasm and use it to boost your marketing qualified lead generation and sales efforts. They do so by incentivizing customers, partners, and employees to be the brand advocates of your target community by completing challenges, where they are rewarded for the content they create, online reviews they post, forums they participate in and blogs they comment on, and testimonials and case studies they submit.
Godfrey
godfrey.com › insights › 7-outside-box-b2b-marketing-tactics
7 Outside-of-the-Box B2B Marketing Tactics | Godfrey Blog
There really isn’t a perfect way to do a giveaway, and it will certainly be different for every brand. It could be 1-2 posts that ask people to complete an action to be entered into a raffle, or it could be a 10-day-long campaign. The central idea of this B2B marketing technique is to veer off the typical content calendar every once in a while, and get people involved with your brand in a way that fosters more participation.
Bizzabo
bizzabo.com › home › 21 outside-the-box and creative event promotion ideas
21 Outside-the-box and Creative Event Promotion Ideas
June 24, 2025 - Deploy a chatbot on your event website or social media platforms that instantly answers attendee queries and offers personalized event recommendations. The faster a potential registrant answers their question, the faster that person becomes an attendee. You can get creative with your marketing ideas for events depending on where your gathering will be and the theme or goal. For example, set up a mural or art piece in a public space where passersby can contribute, all while promoting the event. Okay, we have another very outside-the-box promotion idea that requires a bit of budget, creativity, and planning — but the outcome could be an attendee who turns into a customer or event evangelist.