Amazon Ads
advertising.amazon.com › API › docs › en-us › guides › dsp › targeting-pg-deals
Amazon Ads Advanced Tools Center
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DataBeat
databeat.io › home › knowledge base › comparison of pg and pd
Programmatic Guaranteed vs. Preferred Deals - DataBeat
January 15, 2025 - Programmatic Guaranteed Deals allow advertisers to purchase premium inventory from publishers at a fixed price, without going through the open auction process. The advertiser and publisher negotiate upfront on the targeting, pricing, and delivery ...
Videos
Deal Management for Publishers | PubMatic
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How Programmatic Guaranteed Deals Work in Streaming TV | Index ...
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Programmatic Guaranteed Deals and Preferred Deals in ...
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Using the New P&G Coupon! | ALL Digital Deals! | I Got Back $5 too!
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DOLLAR GENERAL | Testing Out The New P&G Coupons | All Digital ...
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Dollar General GAIN Deal + PG Deal! I 1/17-23/2021 - YouTube
Microsoft Learn
learn.microsoft.com › en-us › xandr › monetize › programmatic-guaranteed-selling-line-items
Selling Programmatic Guaranteed Deals | Microsoft Learn
PG deals combine the certainty of direct sales with the power of programmatic, enabling publishers to programmatically execute direct deals with buyers. With PG deals, you have the power of guaranteed selling within a bidding environment using ...
Adobe
experienceleague.adobe.com › en › docs › advertising › dsp › inventory › private-inventory › deal-ids › programmatic-guaranteed-deal › programmatic-guaranteed-about
About Programmatic Guaranteed Deals | Adobe Advertising
A programmatic guaranteed (PG) deal is a guaranteed buy directly with a publisher via a deal ID (rather than via ad server tags). PG is more flexible for you and your publisher to manage, and it provides more transparency than regular tag buys.
The Current
thecurrent.com › what-the-tech-programmatic-guaranteed-private-marketplace-deals
What the Tech are PG vs. PMP deals? | The Current
August 23, 2024 - Unlike a PG deal, it’s not a deal between two parties, but one made within a predetermined marketplace of other advertisers. Think of it as a VIP section of a huge fruit and vegetable market where buyers have access to premium produce so they have a better chance at picking the best cherries.
Mile
mile.tech › blog › programmatic-guaranteed
Programmatic Guaranteed – Everything You Need to Know
This means transactions cannot be triggered without a Deal ID match. This ensures that advertisers get top ROI on the ad inventory, users get specific ads they might like to see, and publishers receive a higher CPM, thanks to the highly targeted nature of the ad. First off, different platforms handle programmatic guaranteed (PG...
Google
developers.google.com › authorized buyers › buyer apis › programmatic guaranteed deals
Programmatic Guaranteed Deals | Buyer APIs | Google for Developers
In Programmatic Guaranteed Deals, you negotiate with sellers on the number of impressions that you will purchase at a fixed price. If you accept a proposal for a Programmatic Guaranteed Deal, you commit to purchasing the seller's inventory based ...
AppsFlyer
appsflyer.com › appsflyer homepage › programmatic guaranteed
What is Programmatic guaranteed? | AppsFlyer mobile glossary
March 28, 2024 - A type of programmatic direct deal that involves one-on-one contact between a publisher (seller) and an advertiser (buyer).
Microsoft Learn
learn.microsoft.com › en-us › xandr › invest › programmatic-guaranteed-buying-line-items
Microsoft Invest - Programmatic Guaranteed Buying Line Items | Microsoft Learn
PG buying line items have very ... Programmatic Guaranteed deals (PG deals) bring the targeting, messaging, and reporting benefits of programmatic advertising to guaranteed media buys....
Google Support
support.google.com › admanager › answer › 7637485
Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help
Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy. The buyer has an initial, or "preferred," opportunity to bid at the negotiated price when there's an ad request for the inventory.
Adobe
experienceleague.adobe.com › en › docs › advertising › dsp › inventory › private-inventory › deal-ids › programmatic-guaranteed-deal › programmatic-guaranteed-set-up
Set up a Programmatic Guaranteed Deal | Adobe Advertising
Learn how to set up a programmatic guaranteed (PG) deal you've negotiated with a publisher.
Google Support
support.google.com › displayvideo › answer › 7067656
Programmatic Guaranteed deals - Display & Video 360 Help
To enable partners for Programmatic Guaranteed deals, you can either accept lower tier fee of the Partner and enable Marketplace from your partner account or contact your Display & Video 360 support representative.
Index Exchange
indexexchange.com › home › index explains › how programmatic guaranteed deals work in streaming tv
How Programmatic Guaranteed Deals Work in Streaming TV
April 7, 2025 - ... You will be notified each time a new video is released. Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an exact volume of impressions at a fixed price.
Microsoft Learn
learn.microsoft.com › en-us › xandr › monetize › create-a-programmatic-guaranteed-selling-line-item-ssp
Create a PG Deal with Third-Party Ad Server Pacing and Tag Integration | Microsoft Learn
In this article, find information on how to create and set up a PG deal that uses pacing in your ad server of record.
Reddit
reddit.com › r/programmatic › pg deal inventory
r/programmatic on Reddit: PG deal inventory
September 14, 2024 -
I am working in buying side and no visibility on seller side. We work with Spotify and run a PG deal. They have reserved the inventory and send a deal to DV360 but keep chasing us to accept the deal to lock the inventory. Wondering if the inventory will be locked when seller side sends a deal even without accepting it in DSP. Or l have to accept the deal to lock the inventory?
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Sell side here. You need to accept the deal in DV360 to reserve the inventory. If you don’t, sell side could overbook causing under deliveries. That’s why sellers always want you to accept deals quickly so they can forecast the available inventory.
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You should be running this in TTD if you’re not hammering YouTube specifically.
Iqm
help.iqm.com › en › articles › 12002251-programmatic-guaranteed-pg-inventory-overview
Programmatic Guaranteed (PG) inventory overview | IQM Help Center
These deals are made between one publisher and one advertiser via direct agreements. Targeting PG inventory deals comes with a tradeoff: removing the highly specific targeting options available in Advanced campaigns. However, many advertisers target PG inventory deals to deliver more impressions ...
Gourmet Ads
gourmetads.com › posts › programmatic advertising
Programmatic Guaranteed Deals | PG Deals | Gourmet Ads
January 8, 2024 - Gourmet Ads offers Programmatic Advertisers “Programmatic Guaranteed” deals which are PMPs with flight dates, fixed CPMs and spend commitments.
Criteo
criteo.com › home › blog › introducing programmatic guaranteed deals on commerce grid
Introducing Programmatic Guaranteed Deals on Commerce Grid | Criteo
October 9, 2025 - Criteo Commerce Grid now supports Programmatic Guaranteed (PG) deals, giving both publishers and buyers the best of both worlds.