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Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.

For more information on navigating to this pre-selection screen, see Navigate to the Create New Programmatic Guaranteed Deal Screen. Select Pacing in Ad Server of Record as your pacing option. Click Next. Enter a name for your PG deal.

Programmatic Guaranteed supports a variety of format types including display, video, App, and standard Native sizes, as well as custom rich media formats. ... Serve multiple ad creatives to the same webpage at the same time via a guaranteed deal.

This means transactions cannot be triggered without a Deal ID match. This ensures that advertisers get top ROI on the ad inventory, users get specific ads they might like to see, and publishers receive a higher CPM, thanks to the highly targeted nature of the ad. First off, different platforms handle programmatic guaranteed (PG) in their way.

March 28, 2024 - A type of programmatic direct deal that involves one-on-one contact between a publisher (seller) and an advertiser (buyer).

When a Programmatic Guaranteed Deal begins serving, your Real-time Bidding integration will receive bid requests for that deal, and must bid based on the terms of the deal–for example, at a specific price for a set number of impressions over a period of time. A given bid request may include more than one PG deal.

August 13, 2025 - PubMatic is now offering PG deals on Amazon DSP, enabling advertisers to lock in placements with guaranteed delivery, while helping publishers benefit from reliable demand and expanded monetization opportunities.

January 15, 2025 - In this article, we will be taking ... Programmatic Guaranteed Deals allow advertisers to purchase premium inventory from publishers at a fixed price, without going through the open auction process....

Priority - the buyer's ranking in the auction, and also whether or not open-auction bids are allowed to compete with the deal line item in the auction ... Creating PG deals as a Microsoft Monetize Ad Server client entails wide-scale deal customization. These types of PG deals are handled through header bidding, and they allow guaranteed deals, sales, and reporting to all take place within Monetize.

April 7, 2025 - ... You will be notified each time a new video is released. Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an exact volume of impressions at a fixed price.

October 9, 2025 - Criteo Commerce Grid now supports Programmatic Guaranteed (PG) deals, giving both publishers and buyers the best of both worlds.

After you negotiate a programmatic guaranteed (PG) deal with a supported publisher, you can set up the deal within DSP either by using the Deal ID inbox or by manually entering the deal details.

A programmatic guaranteed (PG) deal is a guaranteed buy directly with a publisher via a deal ID (rather than via ad server tags). PG is more flexible for you and your publisher to manage, and it provides more transparency than regular tag buys.

Learn step by step how to create and customize a programmatic guaranteed (PG) deal through Microsoft Monetize Ad Server.

August 23, 2024 - We break down several forms of programmatic advertising deals, including PG, PMP, and real-time bidding

September 28, 2023 - If you think that only a select few buyers and publishers deal in programmatic guaranteed (PG), think again. The Ad Exchanger report noted that 58% of all display advertising purchased programmatically goes through programmatic guaranteed deals.

Programmatic Guaranteed deals (PG deals) bring the targeting, messaging, and reporting benefits of programmatic advertising to guaranteed media buys. They offer an automated solution for getting guaranteed access to media from sellers and provide ...