Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

4 days ago - Goals of Procurement Market Research The primary goals of procurement market research include: • Identifying suitable and qualified suppliers • Understanding cost structures and pricing dynamics • Evaluating supply risks and mitigation options • Supporting fair and competitive sourcing processes • Informing procurement strategy development Additional objectives include: • Analyzing organizational spend patterns • Identifying gaps in existing contracts • Supporting sourcing and negotiation planning Before initiating research, procurement teams should clearly define: • Budget c

March 3, 2025 - Drive Research can help. ... Primary market research is a custom study conducted by yourself or with a third-party firm.

1 week ago - Managing risks and uncertainty: Organizations can lower risks, boost performance, and make long-term growth paths by using market intelligence in their strategic planning. Primary market research gets information directly from people through surveys, interviews, and observations.

1 week ago - When a marketer wants more information to make important decisions about branding or product lineups, they use market research.Related: How To Conduct Market Research · Primary data is information collected through original research.

April 3, 2024 - This research method allows businesses to obtain data and analyze it from a specific market segment, with in-depth answers. This is helpful for decision-making and fine-tuning a product or service. Many companies use focus groups to play through "what if" scenarios before implementing them in real life or for A/B testing on marketing material. The decision of whether to use primary or secondary market research is up to each business.

March 27, 2024 - Primary research is akin to conducting your own investigation. You gather information that no one else has. In primary market research, you’re in control. You design your surveys, set up interviews or create focus groups to gather data.

Primary market research is research data that is collected first-hand for a specific research purpose.

1 week ago - Comprehensive market research across all sectorsView All Reports · Consulting · Procurement Research · Strategic sourcing & supplier analysis · Pricing Analysis · Data-driven pricing strategies & insights · Go To Market Strategy · Market entry & expansion planning ·

The most suitable method will depend on the questions you want to answer and the problem you’re trying to solve. The most common primary market research methods are interviews, surveys, focus groups and observations.

The process of primary research is how you build support for your hypothesis and deepen your understanding of the problem/need, the customer and the environment. Bound the universe of potential customers. This will guide where you look to confirm your conjecture and also help later when you try to quantify your market opportunity.

2 weeks ago - Primary market research is original research conducted by you or an entity that you hire. It involves collecting information directly from consumers to serve a present need. Primary market research has the advantage of being more specific and ...

July 16, 2025 - Primary market research is the gathering of contextual and authentic data regarding a problem straight from respondents such as stakeholders, customers, or even target audiences. The primary goal of this kind of research is to gather data that ...

March 1, 2021 - It involves directly collecting information from existing or potential customers. First-hand data is collected by people who want to use the data (i.e. the firm). Examples of primary market research methods include questionnaires, focus groups, ...

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April 14, 2025 - Primary data is information gathered directly from the source to address a specific research objective. It is original, purpose-driven, and tailored to answer defined questions. This data is gathered directly from your focus group, ensuring ...

3 weeks ago - By learning the key differences between these two types of research, you’ll have a better idea of when and how to rely on each of them to gain valuable insight for your company. In marketing, primary research is information you collect firsthand when you’re gathering data about people or companies to analyze their needs, usually through surveys and interviews with people in your target market.

1 month ago - We are seeking talented, committed and entrepreneurial individuals to join our Insights practice area as Associate Consultant/Consultant. With a primary focus on quantitative primary market research (PMR) projects and responsibilities, the Insights Associate Consultants/Consultants will interact closely with other practice areas to develop robust strategic solutions for clients.

September 23, 2025 - You can do market research using existing sources, or you can do the research yourself and go direct to consumers.