While secondary research involves gathering information from existing sources like reports, articles, and studies, primary research entails collecting original data directly from the source.

Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

Primary market research is research data that is collected first-hand for a specific research purpose.

Primary market research is a unique study conducted by yourself to discover the wants and needs of consumers who fit the description of your target market. The process involves approaching your targeted source and asking questions about your ...

May 9, 2024 - Unlike secondary research, which relies on existing data, primary market research gathers original data directly from customers, prospects, or industry participants to offer more tailored and actionable research.

Primary market research is a type of research that involves going directly to the source. To conduct primary market research means to talk to your audience to gather information on their needs and wants.

This type of research is invaluable for understanding broader trends, providing context, or validating hypotheses. Common sources include scholarly articles, industry reports, and data compilations. The crux of the difference lies in the origin of the information: primary research yields firsthand data which can be tailored to a specific business question, whilst secondary research synthesizes what's already out there.

March 3, 2025 - For instance, Drive Research creates syndicated reports such as our Cannabis Consumer Report for dispensaries or marketing agencies to uncover cannabis user insights without commissioning a custom study on their own. Primary research can either be quantitative or qualitative or a hybrid of both.

September 16, 2025 - Primary Research: Involves collecting original data directly from individuals, groups, or sources. This data is specific to the research objectives and is not previously available.

January 19, 2023 - Primary market research, also known as field research, is new research that a business undertakes itself. It involves collecting new dataclosedataFacts and statistics collected together for reference or analysis. and information that has not ...

April 3, 2024 - This research method allows businesses to obtain data and analyze it from a specific market segment, with in-depth answers. This is helpful for decision-making and fine-tuning a product or service. Many companies use focus groups to play through "what if" scenarios before implementing them in real life or for A/B testing on marketing material. The decision of whether to use primary or secondary market research is up to each business.

November 1, 2023 - Secondary market research methods, as well as digging into industry articles and searching for information from marketing companies about items people tend to buy online, can be used to discover information about the industry size, trends and growth rates. Market research reports will be another useful resource. The next step is to understand your potential customers’ needs, as well as their socioeconomic and geographic circumstances. Primary research and customer surveys are the best ways to obtain this information.

Primary market research is original research carried out when a company needs timely, specific data about something that affects its success or potential longevity.

Sign up for free to save, edit & create flashcards. Save Article Save Article ... Primary market research in business is when a company gathers new information directly from customers or potential customers to better understand their needs and preferences.

June 5, 2025 - Primary market research is the process of gathering information directly from consumers in the target market

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. —From publisher's description. Use directories to find market research companies. ... Use the SourceBook to search over 6,000 market research companies based on services, geography, or industries. Quirk's also has articles, links to market research associations and data on the market research industry.

July 16, 2025 - Secondary research uses existing data, such as reports, articles, and databases. It’s quicker and cheaper but may not be as specific or up-to-date. Opt for primary research when you need specific, customized data, especially when exploring new topics, markets, or customer behaviors.

October 30, 2024 - Differences between primary and secondary research: primary is direct data for specific insights, while secondary uses existing data for broader overviews.

This type of research relies on pre-existing data sources such as company websites, articles and market research reports.

March 9, 2022 - So in this article, we’ll explain how you use primary and secondary market research. We’ll give it a clear definition, lay out how to do it, and we’ll point out some things to be careful of.