Purdue OWL
owl.purdue.edu › owl › research_and_citation › conducting_research › conducting_primary_research › index.html
What is Primary Research? - Purdue OWL® - Purdue University
Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, ...
Scribbr
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Primary Research | Definition, Types, & Examples
January 12, 2024 - Primary research is a research method that relies on collecting data yourself.
What are the 3 types of primary research?
The 3 main types of primary research are: · Interviews and focus groups · Surveys and questionnaires · Observational studies
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Primary Research | Definition, Types, & Examples
What’s the difference between exploratory and explanatory research?
Exploratory research aims to explore the main aspects of an under-researched problem, while explanatory research aims to explain the causes and consequences of a well-defined problem.
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Primary Research | Definition, Types, & Examples
How do I prevent confounding variables from interfering with my research?
There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control and randomization. · In restriction, you restrict your sample by only including certain subjects that have the same values of potential confounding variables. · In matching, you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable. · In statistical control, you include potential confo
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Primary Research | Definition, Types, & Examples
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The Freedonia Group
freedoniagroup.com › blog › primary-vs-secondary-research
Primary Research vs. Secondary Research: Definitions and When to Use Each - The Freedonia Group
October 22, 2025 - At the most basic level, the difference between primary and secondary research comes down to how data is collected. Primary research involves gathering new, firsthand information directly from sources. It’s designed to answer specific questions ...
Oxford Reference
oxfordreference.com › display › 10.1093 › oi › authority.20110803100345447
Primary research - Oxford Reference
Techniques of original data collection or research direct from the target respondents. Primary research is different from secondary research in that secondary research uses data or research that has already been collected. Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews.
Snap Surveys
snapsurveys.com › blog › what is primary research? examples, methods, and why it matters
What is primary research? Definition and examples - Snap Surveys
October 17, 2025 - So if you’re wondering what is primary data and how is it different from secondary data—it’s simple. Primary means collected firsthand. Secondary means collected by others. There’s a good reason businesses, marketers, and researchers ...
University of Southampton Library
library.soton.ac.uk › sash › primary-research
Home - Primary research - LibGuides@Southampton at University of Southampton Library
Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself. The primary research will in turn act as a primary source such as an original study, ...
Sawtooth Software
sawtoothsoftware.com › resources › blog › posts › what-is-primary-research
What is Primary Research? Definitions, Methods, Sources, Examples, and More
Explore the essentials of primary research including definitions, methods like surveys and interviews, advantages, and more. Learn about types, sources, and when to use primary research to enhance data accuracy and decision-making.
Research.com
research.com › home
Primary Research vs Secondary Research for 2026: Definitions, Differences, and Examples | Research.com
November 3, 2025 - The primary research definition refers to research that has involved the collection of original data specific to a particular research project (Gratton & Jones, 2010).
Qualtrics
qualtrics.com › market research › the ultimate guide to market research › primary vs secondary research
Primary and Secondary Market Research - Qualtrics
April 3, 2023 - Primary research definition · When you conduct primary research, you’re collecting data by doing your own surveys or observations. Secondary research definition: In secondary research, you’re looking at existing data from other researchers, such as academic journals, government agencies or national statistics.
University of Minnesota Crookston
crk.umn.edu › library › primary-secondary-and-tertiary-sources
Primary, Secondary, and Tertiary Sources | University of Minnesota Crookston
Primary sources display original thinking, report on new discoveries, or share fresh information. Theses, dissertations, scholarly journal articles (research based), some government reports, symposia and conference proceedings, original artwork, poems, photographs, speeches, letters, memos, personal narratives, diaries, interviews, autobiographies, and correspondence.
Benedictine University Library
researchguides.ben.edu › c.php
Primary & Secondary Data Definitions - Public Health Research Guide - Research Guides at Benedictine University Library
Primary Data: Data that has been generated by the researcher himself/herself, surveys, interviews, experiments, specially designed for understanding and solving the research problem at hand.
Qualtrics
qualtrics.com › articles & news › primary research
Primary Research: Everything You Need to Know - Qualtrics
November 1, 2021 - A research methodology that enables researchers to uncover and answer specific questions about issues, challenges, trends, or otherwise. In this guide, we’re going to cover everything you need to know about primary research and how you can ...
The Hartford
thehartford.com › business strategy › how to start a business in 10 easy steps › marketing for startups › market research: the basics › types of research: primary vs secondary
Types of Market Research: Primary vs Secondary | The Hartford
Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.
ResearchGate
researchgate.net › publication › 43127437_Primary_Research
(PDF) Primary Research
October 22, 2006 - PRIMARY RESEARCH · Definition · The generation of new data in order to address a specific research question, using either · direct methods such as interviews, or indirect methods such as observation.
Drive Research
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Primary Market Research: What Is It and Why Is It Important?
March 3, 2025 - Drive Research can help. ... Primary market research is a custom study conducted by yourself or with a third-party firm.
EBSCO
ebsco.com › research-starters › social-sciences-and-humanities › primary-research
Primary research | Research Starters | EBSCO Research
Primary research refers to gathering original data directly from primary sources. This includes methods such as observation, interviews, surveys, oral histories, and ethnographic data collection.
SmartSurvey
smartsurvey.com › articles › primary-research-methods
Primary Research Methods Explained - SmartSurvey
This is usually initiated by typing a query into a search engine and is used as a knowledge basis from which to conduct further investigations. Once it is established what data already exists, the researcher can then decide whether to proceed with primary research or to delve deeper into secondary research.
ATLAS.ti
atlasti.com › research-hub › primary-research
What is Primary Research? | Methods, Uses, Types & Examples - ATLAS.ti
When existing data cannot address the research inquiry at hand, the researcher usually needs to collect new data to meet their research objectives. Primary research uses collected data that hasn't been previously documented.
SurveyMonkey
surveymonkey.com › market-research › resources › primary-market-research-types-examples
Types And Examples Of Primary Market Research | SurveyMonkey
Primary market research is a unique study conducted by yourself to discover the wants and needs of consumers who fit the description of your target market. The process involves approaching your targeted source and asking questions about your ...
POST
post.parliament.uk › resource › study designs: primary research
Study designs: primary research - POST
September 8, 2020 - Primary research refers to individual studies where researchers generate and analyse their own data. Secondary research refers to the synthesis and/or reanalysis of primary research data.