AppsFlyer
appsflyer.com › appsflyer homepage › private marketplace (pmp)
What is a private marketplace (PMP)? | AppsFlyer glossary
September 13, 2023 - Even though PMPs are a subset of RTB, they are somewhere in-between programmatic and open auctions. The private marketplace removes the intermediaries from the programmatic advertising, which reduces the open-ended nature of the open auction ...
Lotame
lotame.com › home › understanding private marketplace programmatic: a comprehensive guide
Guide to Private Marketplace Programmatic
May 20, 2025 - Private market programmatic deals are an effective way to buy digital advertising space. Unlike open exchanges where inventory is available to all bidders, private marketplaces are exclusive, offering high-quality ad placements to selected ...
5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy in 2016
Step 6. Smash head against wall as your deal doesnt serve and you've doublechecked all the settings.
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January 26, 2013Hulu Private Marketplace Gives Programmatic Advert
Hulu will poach your advertisers, reached out directly and offered direct rates. Client had a lot of other business with us so came right to us and we had a nervous laugh about it. Hulu rep would not guarantee they wouldn't do again, so we stopped booking.
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September 23, 2015Private marketplaces versus open trading: which do you consider best?
It depends on your goals. If you’re looking for lower funnel performance you may need the scale of the open auction. But I would always try a private marketplace before, and for CTV I would only us PG or PMP deals. Open auction CTV is trash inventory ripe for fraud and low quality apps. More on reddit.com
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August 31, 2023Pmp vs preferred deals
Preferred publisher sets a higher cpm but it’s fixed & in a priority tier above private auction. Publisher advantage is a fixed rate that would be higher than they’d get in private auction Buyer advantage buying at a fixed price vs against fluctuating floors. Publishers will have different priority settings but as an example it might look like: Direct & programmatic guaranteed (fixed price guaranteed inventory) Preferred (fixed price un guaranteed ) Private auction (floor price un guaranteed) Open market ( floor price un guaranteed ) I’d suggest a buyer to ask for both and testing win rates & ecpms More on reddit.com
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November 16, 2023Videos
Criteo
criteo.com › home › glossary › private marketplace (pmp)
What are Private Marketplaces (PMPs)? How do they work?
September 15, 2021 - Short definition: A private marketplace (PMP) is a programmatic advertising platform offering exclusive, invite-only auctions for premium ad inventory through private deals between publishers and advertisers. Unlike open exchanges available to all buyers, PMPs allow publishers to collaborate ...
Publift
publift.com › home › adteach › the ultimate private marketplace guide for publishers
The Ultimate Private Marketplace Guide for Publishers | Publift
Programmatic direct, meanwhile, involves publishers and advertisers negotiating direct deals with one another. The difference between open auction, private auctions, preferred deals and guaranteed deals.
StackAdapt
stackadapt.com › resources › blog
Open Marketplace vs. Private Marketplace | StackAdapt
May 26, 2025 - This is extremely beneficial to advertisers because it enables them to reach the right users in a scalable, flexible, and transparent way. The private marketplace (PMP) is another method for programmatic inventory to be sold and purchased.
Instapage
instapage.com › blog › what are private marketplaces (pmp) & why should advertisers care?
What are Private Marketplaces (PMP) & Why Should Advertisers Care?
May 19, 2023 - At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In exchange for your budget, you get unparalleled access to countless internet users in the spaces they frequent, in contexts that boost the odds of conversion. So why, then, are advertisers shifting their dollars from the open exchange to private ...
Google Support
support.google.com › admanager › answer › 16536966
About Private Marketplace deals - Google Ad Manager Help
Private Marketplace (PMP) deals refer to non-guaranteed programmatic deals. In Ad Manager, this includes Preferred Deals and Private Aucti
Mediavine
mediavine.com › home › what is pmp? private marketplace deals from mediavine’s perspective
What is PMP? Private Marketplace Deals From Mediavine's Perspective - Mediavine
September 4, 2020 - The Open Marketplace — in which advertisers sell ads to publishers on a massive scale and with every type of inventory a buyer would be looking for — is where the bulk of programmatic sales take place. Advertisers set all the parameters for OMP campaigns.
Trkkn
trkkn.com › insights › why-private-marketplaces-are-key-to-winning-in-programmatic-advertising
Why Private Marketplaces Are Key to Winning in Programmatic Advertising | TRKKN
August 14, 2025 - Unlock premium ad inventory with PMPs in DV360—combine programmatic precision with control, brand safety & better ROI. Learn how in our latest blog.
Choozle
help.choozle.com › knowledge base › targeting tactics › additional details
Open Marketplace vs Private Marketplace vs Programmatic Guaranteed
In some cases, publishers may allow ... will win the impressions. Programmatic Guaranteed, Programmatic Direct, or Preferred deal is an option that bypasses auctions completely....
Avenga
avenga.com › insights › understanding rtb, programmatic direct and private marketplace
RTB, PMP, and Programmatic Direct
October 2, 2025 - However, open auction may, in specific cases, offer better yield. Programmatic direct is a one-to-one media-buying process much akin to the traditional method whereby salespeople met with advertisers in person to strike a deal.
Martech360
martech360.com › home › martech insights › differentiating the programmatic ad stars: programmatic guaranteed vs. pmp (private marketplace)
Differentiating the Programmatic Ad Stars: Programmatic Guaranteed Vs. PMP (Private Marketplace)
July 15, 2025 - Programmatic guaranteed deals involve direct one-to-one negotiations with specific advertisers having reserved inventory at fixed prices and volumes. On the other hand, PMP deals are developed within a private marketplace allowing only invited advertisers to access premium inventory with publishers maintaining control over the invited buyers.
Mile
mile.tech › blog › unlock-your-private-marketplace-potential-with-mile
Everything About Private Marketplace.
A private marketplace controls who participates in programmatic auctions by offering an exclusivity. Unlike open marketplaces, a private marketplace is an invitation-only digital marketplace where publishers conduct real-time auctions with a ...
Nextmillennium
nextmillennium.com › blog › what-is-a-private-marketplace
What Is A Private Marketplace (PMP) In Digital Advertising?
September 24, 2025 - A Private Marketplace (PMP) is an invite-only programmatic ad auction where high-value publishers offer premium inventory to a curated group of advertisers.
Gourmet Ads
gourmetads.com › programmatic advertising
Private Marketplace Deals & PMPs | Gourmet Ads
August 8, 2024 - Private Marketplace Deals are typically “Invite Only” or Exclusive Programmatic Advertising Auctions that give the buyer priority or preferred access in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing.
Clearcode
clearcode.cc › blog › understanding rtb, programmatic direct and private marketplace
Understanding RTB, Programmatic Direct, and PMP
October 2, 2025 - However, open auction may, in specific cases, offer better yield. Programmatic direct is a one-to-one media-buying process much akin to the traditional method whereby salespeople met with advertisers in person to strike a deal.
Newor Media Blog
newormedia.com › home › programmatic guaranteed vs. pmp: what’s the difference?
Programmatic Guaranteed vs. PMP: What’s The Difference? - Newor Media Blog
November 15, 2024 - Programmatic Guaranteed and PMP, or Private Marketplace, are types of programmatic advertising strategies that allow publishers to better monetize their content. Both strategies take place on a demand-side platform, or DSP, that allows for ...
Basis
basis.com › home › resource center › programmatic advertising 101: the rise of the private marketplace (pmp)
Programmatic Advertising 101: The Rise of the Private Marketplace (PMP) | Basis
October 1, 2023 - The difference is that since this inventory can be bought programmatically and has a dynamic CPM, advertisers can side-swipe site direct minimums while maintaining an overall efficient eCPM.
SmartyAds
smartyads.com › home › blog › programmatic 101
Exploring PMP: What is the Private Marketplace About?
December 13, 2023 - PMP private marketplace is a customized programmatic private auction based on exclusive invitations for a number of selected demand and supply partners. Premium publishers can choose certain inventory within the private marketplace and offer ...