May 4, 2023 - Tangible adaptation requires physical changes to a product (for example, alternative menu items in restaurants) or packaging. Colour psychology and imagery can send contrasting messages in different marketplaces, appealing to local trends, familiarity, and retail standards.

This is a clear example of how ... adapted its menu in other countries to cater to local tastes. For example, in Japan, the company offers a Teriyaki Burger, while in France, it offers a Croque McDo, a sandwich similar to the traditional Croque Monsieur....

December 13, 2023 - In Japan, IKEA's catalog featured products that were smaller and more compact, as Japanese homes are typically smaller than those in other countries. The company also adapts its products to local tastes, such as offering lower beds in Japan, where traditional futons are more commonly used. And in Saudi Arabia, the company has separate sections for men and women to shop comfortably, reflecting the cultural norms of the country. These three brands are just a few examples of global brands that have successfully localized their products and services to meet the needs and preferences of different markets.

March 26, 2025 - The company makes sure to adapt its flavours and ingredients to the norms of various locations, developing menus and menu items specific to certain countries and regions. According to Forbes, key examples of this include the double down dog, a hot dog served in a chicken bun, available only in the Philippines; tiramisu in France; and the ‘Chizza’, using chicken instead of pizza crust, available across Asia.

It is very important to do research and to be sure of the right strategy to pursue. For example, you may need to redesign an electrical product so it can operate on a particular voltage in certain countries, or you may need to redesign packaging to meet labeling standards or cultural preferences.

The cost of petroleum products, along with a country’s infrastructure, for example, may mandate the need to develop products with a greater level of energy efficiency. Hot, dusty climates of countries in the Middle East and other emerging markets may force automakers to adapt automobiles with different types of filters and clutch systems than those used in North America, Japan, and European countries.

April 15, 2025 - It involves adapting your product to fit local tastes, preferences, and cultural norms and using the local language. For example, when KFC entered the Chinese market, they adapted their menu to include items like rice porridge and egg tarts, which ...

December 19, 2024 - How can businesses adapt their products to fit the needs and preferences of different markets? With a strong global business Product Adaptation Strategy!

November 14, 2023 - For instance, McDonald's, a global fast-food chain, has successfully adapted its menu to cater to the tastes of different countries. In India, where a significant portion of the population is vegetarian, McDonald's offers a range of vegetarian ...

April 17, 2024 - GE Healthcare tailored ECG machines for India’s rural health needs. These examples show the importance of integrating cultural sensitivity in product development. Both companies expertly navigated global consumer preferences at every development stage. Adapting products culturally brings vast benefits like market growth and strong competitive edge.

August 15, 2022 - The second strategy is product adaptation and refers to modifying the company’s existing product in a way that makes it fit better with local needs. For example, when Procter & Gamble (P&G) introduced Tide laundry detergent in emerging markets like India, it changed the formulation to remove softeners.

January 15, 2025 - Discover a comprehensive strategy for adapting products to succeed in global markets. Improve scalability, enhance user experience, and drive international growth

December 11, 2020 - As another example, according to Study.com, McDonald's implemented a "McVeggie" burger specifically in India to cater to the fact that vegetarianism prevails in India. Products adapted for different countries are extremely common in global businesses – there are a plethora of examples of product adaptation in foreign markets.

This can help them tailor their products more effectively to meet local demands. For example, a fashion retailer may offer different styles or sizes based on the fashion trends and body types prevalent in a particular market. In conclusion, adapting product offerings for international audiences involves a combination of localisation, cultural adaptation, legal compliance, and market research.

April 1, 2024 - Product Adaptation: This strategy involves changing the product to meet the local conditions or preferences in the foreign market. Example: McDonald's adapts its menu in different countries.

February 28, 2025 - Examples of product adaptation include automobile manufacturers making changes to their vehicles to accommodate driving conditions and preferences in different countries (e.g., adjusting steering wheels or engines), fast-food restaurants altering their menus to include local ingredients and ...

September 19, 2023 - Similarly, Coca-Cola offers a product called Thums Up in India, which has a stronger flavour and is popular among the locals. ... Coca-Cola has adjusted its pricing strategy to reflect local market conditions. Coca-Cola, for example, has introduced smaller packaging sizes at affordable prices in countries such as India, where purchasing power is low.

January 27, 2023 - Procter & Gamble — Procter & Gamble has adapted its product offerings to local markets by offering different variations of its products, such as Pampers in China, which are designed to fit the smaller body types of Chinese babies. These are just a few examples of how global brands have adapted their product offerings to local markets around the world.

Product adaptation refers to modifying the company’s existing product in a way that makes it fit better with local needs, as Nokia did by making its mobile phones for India dust-resistant. Product invention means creating an entirely new product for the target market, as P&G did by designing ...

March 9, 2016 - Consequently, although the model is the same, the features are modified to suit the prevailing norms in different countries. Another example of product adaptation is the introduction of Tide detergent in India by Proctor & Gamble.